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Nearly half of US consumers now turn to TikTok for search, a 20% increase in two years Gen Z is the most active, with 64% using TikTok for online searches Marketers should focus on short-form, visually engaging content to optimise discovery
Fake Facebook pages impersonate New Zealand news outlets, misleading the public with fabricated visuals Synthetic images linked to disasters and political campaigns raise legal and ethical concerns Experts warn about the increasing sophisti
News organisations struggle with AI’s rise and trust issues in a hostile political climate Shift from search engines to answer engines predicts declining referral traffic for publishers Growing creator economy and video focus reshape distri
Instagram’s Adam Mosseri highlights AI’s impact on content authenticity Platforms developing labels and metadata standards to verify images and videos Creators urged to embrace raw, candid content amidst growing mistrust in polished visuals
ByteDance agrees to transfer control of TikTok’s US operations to a new majority-American joint venture Deal aims to address US national security concerns through data storage and governance measures Final approval will depend on regulatory
Meta tests a dedicated Instagram Reels app on Amazon Fire TV devices Focused on shared, large-screen viewing of short-form videos Expansion and feature refinement planned before wider rollout Meta has begun piloting an Instagram app designe
SEO now prioritises trust and credibility over traditional tactics AI systems influence rankings through reputation and authority Content must be optimised for AI snippets and zero-click experiences BrightonSEO 2025 signalled a decisive shi
OpenAI introduces Sora 2, an advanced AI model for video and audio creation Sora app offers TikTok-style short clips with personalised AI-generated Cameos Launch raises industry debates on copyright, authenticity, and societal impact OpenAI
Quora ranks as the fourth most-cited source in Google’s AI Mode, after LinkedIn, Reddit, and Google AI responses blend multiple Quora answers with sophisticated paraphrasing, prioritising relevance over keyword matching Engagement metrics a
High-profile American investors linked to proposed TikTok ownership transfer Deal aims to address national security concerns while maintaining platform stability Collaboration includes bipartisan efforts and potential Chinese approval, with
Gannett unveils DeeperDive, an AI tool replacing traditional search on USA Today The system provides factually accurate, source-cited answers from proprietary content Gannett aims to counter AI-driven traffic loss and explore new revenue op
Study reveals AI models favour community sources like Wikipedia and Reddit over traditional brand content Brands must update community profiles and engage in discussions to enhance AI visibility Industry dynamics show opportunities for nich
Google’s AI Overviews have slashed click‑throughs, accelerating a summer collapse in referral traffic Publishers’ blanket bot blocks (often via Cloudflare) have severed backend discovery, sometimes wiping out sites overnight Pay per crawl o
Reach says Guten cut breaking‑news publish time from nine minutes to 90 seconds Plans to extend Guten into image selection, SEO optimisation and social orchestration across 120+ brands Company stresses human‑in‑the‑loop review, quotation‑fi
The BBC has issued a legal threat to AI startup Perplexity, accusing it of using BBC content without permission to train and power its artificial intelligence tools. The move, first reported by the Financial Times, marks the broadcaster’s f
Governor Gavin Newsom proposes cutting California’s $30 million commitment to a deal with Google aimed at saving local news. California’s landmark agreement with Google to support local journalism is under threat after Governor Gavin Newsom
The French newspaper has entered a strategic content partnership with the AI firm aiming to enhance search results and develop AI-driven products. French newspaper Le Monde has entered a strategic content partnership with US-based artificia
The study by SE Ranking raises concerns among publishers about reduced external traffic and the future of SEO strategies. A new study by SEO platform SE Ranking shows that Google’s AI-generated search overviews are now driving more than 40%
A new INMA report warns that traditional search traffic to news sites could fall rapidly and urges publishers to innovate with zero-search engagement models and diversified content strategies. Publishers must urgently rethink how they engag
New research by SEO platform Ahrefs reveals that Google’s AI-generated summaries cut the click-through rates for top-ranking search results by 34.5%. Analysis of 300,000 keywords suggests Google’s AI Overviews are cutting click-through rate
End of manual controls raises concerns over visibility and representation. Google has completed its shift to automatically generated publisher pages in Google News, ending a system that allowed news organisations to manually manage their pr
At the Digiday Publishing Summit, fluctuating referral traffic from tech giants was a key topic of conversation. At the Digiday Publishing Summit in Vail, Colorado, media executives voiced ongoing frustrations over the volatility of referra
Artificial intelligence is revolutionising search engine optimisation strategies, enhancing keyword targeting, content creation and user experience. Artificial intelligence (AI) is fundamentally transforming the landscape of search engine o
As AI-driven and voice searches rise, content creators must shift from traditional SEO to Answer Engine Optimisation. The landscape of digital content creation and discovery is undergoing a significant transformation as traditional search e
The gaming vertical of the Daily Mail has built a strong social presence driven primarily by engagement on TikTok. The Daily Mail’s gaming vertical, Mail Gaming, has surpassed a social footprint of half a million followers within just one y
As TikTok’s future in the United States hangs in the balance, the Chinese app RedNote is experiencing a surge in user engagement, attracting creators and users alike. TikTok is on the verge of a potential shutdown in the United States on Su
In a recent podcast, experts asked whether the rise of AI signals a decline for SEO, or if traditional practices remain relevant amid evolving search behaviours. In the latest episode of Google’s Search Off the Record podcast, discussions c
Answer engine optimisation (AEO) is the next stage in the rapid transition away from traditional SEO. Publishers have spent the past decade or so honing their strategies to best use SEO. Now they have to learn a new skill – answer engine op
With 44% of Reach’s articles surfacing on the platform, the publisher is adapting its content strategy to engage a more casual audience while diversifying its traffic sources. Google Discover is now the biggest single source of traffic for
The feature allows users to clear the algorithmic recommendations affecting their content feeds and is aimed at younger audiences as social networks come under political pressure to restrict their access. Instagram is introducing a new feat
The search giant has launched a limited test in several EU countries, temporarily excluding results from EU-based news publishers amid regulatory challenges. Google has begun a limited test in several European Union countries by temporarily
American users of the search platform will start to see ads this week as part of an experiment. Perplexity AI is experimenting with displaying advertisements on its AI-driven search platform. Set to commence this week, the initiative target
The core algorithm update reveals significant shifts in search results, with AI citations increasingly aligning with organic searches, according to analysis by SEO firm BrightEdge. Google’s core algorithm update, launched earlier this month
Shailesh Prakash’s departure as Vice President and General Manager of Google News comes as the company faces scrutiny over its business practices. Shailesh Prakash, a prominent executive from Google’s news division, has resigned amid ongoin
The AI search company is offering AI-generated insights on voting, details about candidates, and will track vote counts live on election day. Perplexity has offered a glimpse into how it will cover big events with the launch of its Election
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