3:52 pm - January 22, 2025
The newswire unveils new AI-driven features aimed at optimising press release creation, enhancing readability and improving engagement.
PR Newswire has announced enhancements to its artificial intelligence (AI) suite aimed at bolstering the capabilities of public relations and communications professionals. These updates follow the initial phase of the launch earlier in the year and underscore the company’s commitment to integrating AI into the press release process, defining its role as a leader in innovative solutions within the PR industry.
At the core of these advancements is the newly introduced “Press Release Score.” This feature is part of the overarching initiative branded as “AI Insights,” which first emerged in October 2024. The Press Release Score offers a comprehensive analysis of each press release, evaluating its readability, formatting, structure and engagement potential.
By comparing content against a vast database of millions of previous releases, the score draws on extensive performance data to provide actionable recommendations for improvement.
Additionally, PR Newswire has launched “Upload & Enhance with AI,” a feature that allows users to upload existing drafts. This function not only refines the drafts using AI-driven insights but also offers optimisation suggestions to enhance the press release’s impact once published.
Matt Brown, President of PR Newswire, said: “With this comprehensive suite of AI-driven tools, PR Newswire continues to innovate and deliver cutting-edge solutions that empower communicators to navigate the evolving media landscape.”
This represents a broader trend in the communications field, where AI-enhanced tools are increasingly being adopted to improve productivity and effectiveness, without replacing traditional processes.
The enhancements also link into a wider movement among news publishers to leverage AI for improved content quality and reach. The industry is witnessing a growing integration of AI-enhanced grammar tools, style guides and proofreading automation aimed at elevating editorial standards. These technologies serve as performance-enhancing tools that not only seek to ensure accuracy but also improve reader engagement and optimise search engine results.
Source: Noah Wire Services
- https://www2.multivu.com/players/English/9285351-pr-newswire-new-ai-strategy/ – Corroborates PR Newswire’s launch of AI solutions for the PR and communications industry, including the use of historical press release performance data.
- https://www.prnewswire.com/ai-press-release/ – Details the AI-powered press release writing, editing, and distribution tools, including the ‘Press Release Score’ and ‘Upload & Enhance with AI’ features.
- https://www.prnewswire.com/news-releases/pr-newswire-unveils-expanded-ai-solutions-suite-with-additional-features-for-strategic-communicators-302333001.html – Provides information on the ‘Press Release Score’ and ‘Upload & Enhance with AI’ features, as well as the expansion of AI Insights introduced by PR Newswire.
- https://www.prnewswire.com/news-releases/pr-newswire-unveils-expanded-ai-solutions-suite-with-additional-features-for-strategic-communicators-302333001.html – Quotes Matt Brown, President of PR Newswire, on the significance of the AI-driven tools and their role in empowering communicators.
- https://www.prnewswire.com/ai-press-release/ – Explains how AI tools are used to generate social media posts and enhance engagement, aligning with the broader trend of AI adoption in communications.
- https://www2.multivu.com/players/English/9285351-pr-newswire-new-ai-strategy/ – Highlights PR Newswire’s commitment to innovation and its position as a leader in providing AI solutions for the PR industry.
- https://www.prnewswire.com/news-releases/pr-newswire-unveils-expanded-ai-solutions-suite-with-additional-features-for-strategic-communicators-302333001.html – Describes the integration of AI-enhanced tools for grammar, style guides, and proofreading automation to elevate editorial standards.
- https://www.prnewswire.com/ai-press-release/ – Details the use of AI to refine press release creation, allowing communicators to focus on creativity and strategy while improving accuracy and engagement.
- https://www2.multivu.com/players/English/9285351-pr-newswire-new-ai-strategy/ – Mentions the security standards of PR Newswire’s AI suite, ensuring sensitive data remains protected and is not used to train third-party large language models.
- https://www.prnewswire.com/news-releases/pr-newswire-unveils-expanded-ai-solutions-suite-with-additional-features-for-strategic-communicators-302333001.html – Discusses the ongoing evolution of PR Newswire’s AI solutions and their impact on the future of publishing and communications.
- https://www.prnewswire.com/ai-press-release/ – Outlines the future innovations, including expanded AI insights, collaboration tools, and other features aimed at enhancing the workflow of PR and communications professionals.
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