67 Bricks CEO highlights AI initiatives in publishing sector

67 Bricks CEO Highlights AI Initiatives in Publishing Sector

In a recent LinkedIn post, Jennifer Schivas-Porter, CEO of the technology firm 67 Bricks, offered an inside look into how artificial intelligence (AI) is revolutionising the publishing landscape. Her discussion with colleagues revealed an array of AI projects that are currently under development, all aimed at enhancing the strategic focus and return on investment (ROI) for publishers.

AI Projects in Focus

67 Bricks is actively engaged in several AI initiatives designed to optimise publishing processes and expand digital product offerings. These initiatives include:

1. Forecasting Tools: These tools leverage historical data to predict audience interests and content trends, enabling publishers to make informed decisions and potentially drive revenue through customer engagement.

2. Content Summarisation: AI technology is being utilised to condense complex information into accessible formats, broadening the appeal of content to varied audience demographics, such as simplifying scientific findings for general readers.

3. AI-Generated Podcasts: By converting written content into podcasts, including multi-language versions, AI aims to tap into new audiences and increase user engagement for publishers.

4. Sentiment Analysis: This capability maps public sentiment, helping publishers understand topic trends and tailor their editorial strategies accordingly while also providing clients with insights into market dynamics.

5. Knowledge Mining: AI technologies sift through vast amounts of unstructured content, unearthing insights that could lead to the development of new, data-driven products.

6. Conversational Search: Utilising natural language processing, AI-driven search tools enhance the accessibility of expert information across large databases, thereby improving the user experience.

7. Editorial Decision-Making: These tools expedite editorial processes by highlighting trending topics and optimising content schedules, thereby boosting publishing efficiency.

8. Reference and Source Validation: Automated checks for source accuracy and reference validation ensure content credibility and save time for editorial teams.

9. Horizon Scanning: AI assists in global trend identification by collating and analysing content from various worldwide sources, helping to keep audiences informed.

10. Customer Feedback Analysis: Through AI, publishers can systematically interpret and act upon customer feedback, guiding the development of future content offerings.

Strategic Implementation with ROI in Mind

Schivas-Porter advises publishers to adopt a strategic approach to AI integration, prioritising projects that align with their business objectives and offer a tangible return on investment. For instance, if expanding into audio content is a goal, AI-generated podcasts might be the suitable focus. Alternatively, if leveraging existing data for actionable insights is a priority, investing in advanced forecasting tools could be beneficial.

AI as a Complementary Asset

While AI is not a one-stop solution, Schivas-Porter emphasises its role as a strategic partner in driving growth and enhancing operational efficiency within the publishing industry. As a technology consultancy, 67 Bricks has been assisting clients such as The Economist Intelligence Unit, Chemical Watch, and The British Medical Journal (BMJ) in this transformative journey.

The insights shared by Jennifer Schivas-Porter underscore the multifaceted potential of AI in reshaping the publishing sector, providing stakeholders with a clear vision of how technology can be harnessed to meet contemporary challenges and future demands.

Source: Noah Wire Services