Rohirrim and SMA, Inc. partner to revolutionise proposal management

In a significant development in the field of artificial intelligence and proposal management, Rohirrim has announced a groundbreaking partnership with SMA, Inc., known as The Program Lifecycle Company. This collaboration aims to revolutionise how organisations develop proposals by integrating Rohirrim’s advanced AI capabilities with SMA’s renowned model-based system engineering process. This alliance seeks to enhance the efficiency, compliance, and quality of proposals, setting a new industry benchmark.

Rohirrim has unveiled the world’s first language model specifically designed to understand and execute SMA’s proposal methodology. RohanRFP, an AI-native RFP automation tool by Rohirrim, will integrate The SMA Way, bringing decades of expertise into synergy with modern AI advancements. This partnership aims to address the challenges faced by proposal professionals who need to deliver accurate and speedy responses amid growing competition and reduced timelines.

Jacque Keats, COO of SMA, emphasised the significance of this partnership, stating, “This partnership between SMA and Rohirrim makes perfect sense because it combines our battle-hardened approach to developing winning proposals with their cutting-edge AI technology. SMA has always been at the forefront of making the proposal process easier and more impactful.”

Through its collaboration with SMA, Rohirrim has trained its AI technology on SMA’s extensive library, including methodologies from the Essential Guide to Proposal Development and The SMA Way. This comprehensive training enables the AI to manage the entire business development and proposal crafting process—from Opportunity Analysis and Customer Analysis to defining Win Strategies and generating detailed proposal components. With this capability, teams can deliver highly compliant and strategically aligned proposals more efficiently.

Steve Aberle, CEO and Founder of Rohirrim, expressed confidence in this transformative approach to proposal development, stating that the collaboration equips RohanRFP users with essential tools and insights for developing winning proposals.

Customers can expect the new product to be available by early 2025, promising a new era of proposal automation that combines AI insights with human expertise to deliver detailed, compliant responses that meet industry standards.

Both companies bring a legacy of innovation to this partnership. SMA, Inc., founded in 1982, has a long history of offering expertise across the program lifecycle and has been instrumental in helping clients craft market strategies and improve performance. Rohirrim, on the other hand, focuses on reimagining traditional work processes through AI innovations, particularly in managing repetitive and labour-intensive tasks, such as proposal writing.

This partnership marks a new frontier in proposal management by combining the robust capabilities of AI with deep industry knowledge, paving the way for organisations to enhance their proposal processes significantly.

Source: Noah Wire Services