5:03 am - April 29, 2025
A recent study reveals that 46% of Norwegians are sceptical about AI-generated news, despite quality assurance by journalists.
A significant portion of the Norwegian population is wary of news content produced with the assistance of artificial intelligence (AI), according to a recent survey conducted by the Media Businesses Association (MBL). The findings suggest that 46 per cent of Norwegians express scepticism regarding AI-generated news, even when the content has undergone quality assurance by professional journalists.
Randi Øgrey, the Managing Director of MBL, said the results highlight a pressing need for media organisations to enhance their communication regarding the use of AI in news production. Øgrey emphasised the importance of clarifying the role of AI and how it integrates with traditional journalistic practices.
The survey further illustrates the current landscape of AI usage within Norwegian media, noting that 55 per cent of respondents have encountered news that is either wholly or partially produced by AI technologies. Among those surveyed, 3 per cent indicated that they have increased their trust in AI-assisted news, while 46 per cent reported that their trust remains the same or has decreased compared to previous experiences.
In recent years, a growing number of editorial teams across various media outlets have started to incorporate AI tools into their daily operations. These tools are employed for several purposes, including the generation of concise summaries of extensive news articles – which have been widely reported to increase engagement in stories – and the creation of interactive chat services designed to engage users and provide updates on the news landscape.
Additionally, 11 per cent of respondents acknowledged that they have utilised chatbots to follow current events, reflecting a growing familiarity with AI-driven technologies in the realm of information consumption.
As AI technology continues to transform the field of news publishing, the conversation surrounding trust and transparency remains critical. While AI tools can streamline production and deliver content at an unprecedented pace, the apprehensions expressed by the Norwegian public underscore the necessity for media outlets to address concerns about authenticity, reliability and the overall impact of AI on news reporting.
Source: Noah Wire Services
- https://robotwritersai.com/2021/03/29/norway-paper-up-for-automated-news-award/ – This article discusses how a Norwegian newspaper, Bergens Tidende, used AI to generate real estate news, including automated summaries and interactive tools, highlighting the integration of AI in news production.
- https://www.journalism.co.uk/news/how-nrk-uses-ai-generated-summaries-to-boost-younger-readers-engagement/s2/a1122878/ – This article explains how NRK, a Norwegian broadcaster, uses AI-generated summaries to engage younger readers, demonstrating the use of AI for summarizing news articles and its impact on reader engagement.
- https://pressgazette.co.uk/podcasts/aftenposten-ai-voice-new-audiences/ – This article details how Aftenposten, Norway’s biggest daily newspaper, uses AI-generated audio articles to engage audiences, particularly younger readers, and the challenges and benefits associated with this technology.
- https://schibsted.com/news/how-vgs-journalists-used-ai-to-find-signs-of-illegal-adoptions/ – This article describes how VG’s journalists used AI tools to investigate illegal adoptions, illustrating the role of AI in processing large amounts of data and assisting in investigative journalism.
- https://www.journalism.co.uk/news/how-nrk-uses-ai-generated-summaries-to-boost-younger-readers-engagement/s2/a1122878/ – This article also mentions the use of chatbots and AI-generated summaries, reflecting the growing familiarity with AI-driven technologies in news consumption.
- https://robotwritersai.com/2021/03/29/norway-paper-up-for-automated-news-award/ – The article highlights the balance between using AI tools for efficiency and ensuring the integrity and trustworthiness of the output, a key challenge in integrating AI in newsrooms.
- https://pressgazette.co.uk/podcasts/aftenposten-ai-voice-new-audiences/ – This article discusses the importance of maintaining trust and transparency as AI technologies transform the field of news publishing, aligning with the need for open dialogue about AI’s role in journalism.
- https://schibsted.com/news/how-vgs-journalists-used-ai-to-find-signs-of-illegal-adoptions/ – The use of AI in enhancing content offerings without compromising journalistic standards is exemplified by VG’s investigative reporting using AI tools.
- https://www.journalism.co.uk/news/how-nrk-uses-ai-generated-summaries-to-boost-younger-readers-engagement/s2/a1122878/ – NRK’s approach to using AI-generated summaries and ensuring editor involvement highlights the importance of addressing concerns about authenticity and reliability in AI-generated content.
- https://pressgazette.co.uk/podcasts/aftenposten-ai-voice-new-audiences/ – Aftenposten’s experience with AI-generated audio articles underscores the need for media outlets to communicate clearly about the role of AI in their content production.
- https://www.uib.no/en/infomedia/173241/awarded-millions-nfr-map-perceptions-artificial-intelligence-everyday-life – This article discusses a research project on how Norwegian citizens perceive AI in media, which aligns with the survey findings on public skepticism and the need for clear communication about AI’s role in news production.
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