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Facing a 50% drop in global online traffic, The Sun is refocusing its digital growth on subscriber memberships and innovative video content. The Sun is refocusing its digital growth on reader memberships and original video content as it ada
The Finance Newsletter will offer accessible, relatable financial insights to young Australians amid rising living costs and economic uncertainties. The Daily Aus has launched The Finance Newsletter, a new initiative designed to make financ
New feature aims to help users manage screen time without blocking access. YouTube is developing a new feature that will allow users to set daily time limits for watching Shorts, its short-form video offering. The feature, discovered in the
In a speech at the Society of Editors Media Freedom conference, Mitali Mukherjee highlighted the growing disconnect between news publishers and audiences. Mitali Mukherjee, acting director of the Reuters Institute for the Study of Journalis
The iconic fashion publication is set to relaunch in the UK, embracing nostalgia and Gen Z consumer desires. i-D magazine is set to relaunch on UK newsstands after a hiatus following its parent company Vice’s bankruptcy in 2023. The fashino
A recent poll by the UK’s Electoral Commission reveals social media is regarded by many young people as trustworthy for political information. A recent poll conducted by the Electoral Commission indicates that nearly half of young people in
As TikTok grapples with potential bans and regulatory scrutiny in the US, its advertising revenue growth may be at risk. TikTok’s advertising revenue is poised to exceed $30 billion this year, with nearly $12 billion of that total at risk i
NBCUniversal reveals plans for a new mobile-first news option featuring both live streams and on-demand content. NBCUniversal is set to launch a “mobile first” news service, reflecting its strategy to appeal to the evolving preferences of y
Amazon Prime Video’s new blockbuster is a high-stakes reality competition that is redefining video and TV. Amazon Prime Video’s new reality competition series, Beast Games, hosted by popular YouTuber MrBeast, is attracting significant atten
With 45% of its audience under 30, The Independent is focusing on authentic storytelling to keep them coming. The Independent has seemingly worked out how to attract young audiences, with 45% of the publication’s audience, which totals arou
The gaming vertical of the Daily Mail has built a strong social presence driven primarily by engagement on TikTok. The Daily Mail’s gaming vertical, Mail Gaming, has surpassed a social footprint of half a million followers within just one y
The food website now reaches one in four Australians and grew nearly 15% year on year. Taste.com.au pivoted its content to target men and younger demographics and now leads Australia’s lifestyle category with an impressive 5.47 million user
A shift from FOMO to JOMO reflects Gen Z’s preference for quieter, more fulfilling activities. Gen Z is increasingly embracing a new lifestyle philosophy that contrasts sharply with the traditional “fear of missing out” (FOMO). This shift t
As TikTok’s future in the United States hangs in the balance, the Chinese app RedNote is experiencing a surge in user engagement, attracting creators and users alike. TikTok is on the verge of a potential shutdown in the United States on Su
The latest trend in video production is for the host or creator to remain hidden from view. A recent examination into the rising phenomenon of faceless content creation on YouTube highlights how many young creators are successfully leveragi
The term ‘brain rot’ has emerged as the university publisher’s 2024 Word of the Year, illustrating concerns over the impact of short-form video content on youth cognitive engagement. The phenomenon of consuming short-form video content has
The feature allows users to clear the algorithmic recommendations affecting their content feeds and is aimed at younger audiences as social networks come under political pressure to restrict their access. Instagram is introducing a new feat
Study reveals that nearly 40% of Americans aged 18 to 29 rely on social media influencers for news. Social media influencers are proving to be a significant source of news for young Americans, a recent study by the Pew Research Center revea
Bluesky is rapidly emerging as a popular alternative to traditional social media platforms, boasting over 15 million active users and was given a big boost post-US election. Bluesky has emerged as the big thing among social networks as the
The resounding victory of Donald Trump in the US presidential election has resulted in a significant drop in traffic to news websites compared to 2020. In stark contrast to the politically charged and protracted US presidential election of
A recent report reveals that 94% of teenagers believe media literacy should be mandatory in schools, amid rising encounters with online conspiracy theories. In an era increasingly dominated by digital information, a significant proportion o
A growing number of young Europeans are turning to basic mobile phones, seeking to escape the pressures of social media and reduce screen time. In a striking shift within the tech-savvy Generation Z, young Europeans are steerting away from
More than four in 10 among 18-34-year-olds have sought financial tips on social media. A recent survey conducted by investment firm Hargreaves Lansdown in collaboration with Opinium has highlighted the growing trend of young people, particu
The social platform rival to Elon Musk’s X has been steadily growing out of the limelight. Just 16 months after its launch, Threads has reached 275 milliion monthly active users, according to Adam Mosseri, the Head of Threads and Instagram.
The new messaging application Daze has captivated Generation Z with over 100,000 followers on TikTok and more than three million views on promotional videos A new messaging application, Daze, is taking the digital world by storm, primarily
A survey by a youth charity highlights the heavy reliance on digital devices among young people. A recent study conducted by the youth charity OnSide has shed light on the pervasive use of digital devices among today’s youth and the challen
Nearly a quarter of consumers aged 13-24 have engaged with AI-produced tracks. How people will respond to AI-generated content is one of the questions of our age. A study conducted by the renowned research organisation GfK, on behalf of the
A new study shows that TikTok has become instrumental in engaging young voters, reshaping how candidates deliver messages and connect with the electorate. As the 2024 US presidential campaign draws to its close, TikTok has emerged as a pivo
The rise of content creators reshapes industries, with projections showing the creator economy could grow to $480 billion by 2027, highlighting the significant influence on consumer behaviour and media. Influencers Dominate the Digital Land
A new study challenges the notion of narcissism among younger generations, highlighting their shift towards community interaction and the changing nature of selfies as tools for social connection. Study Reveals Millennials and Gen Z’s Evolv
As Instagram Stories gain popularity, users are increasingly found rewatching their own posts, revealing deeper psychological needs and societal trends. Instagram Stories have become an integral feature of social media, providing users with
In Miami’s multicultural setting, the Spanish-language media is shaping political perceptions among Latino communities, with figures like Alexander Otaola leading the charge in controversial narratives and right-wing ideologies. In the thri
In preparation for the holiday shopping season, TikTok Shop announces a partnership with Venmo, offering substantial discounts for first-time and returning customers as Black Friday approaches. In a strategic move ahead of the festive shopp
As video content continues to dominate the digital landscape, here’s a look at the best video editing software options available, catering to creators at every level. In today’s rapidly evolving digital landscape, video content has emerged
As concerns grow over the effects of short-form video content, South Korea witnesses a surge in usage, prompting calls for regulatory action amid increasing smartphone dependency among youth. In the midst of an escalating global contest amo
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