Bluesky is rapidly emerging as a popular alternative to traditional social media platforms, boasting over 15 million active users and was given a big boost post-US election. Bluesky has emerged as the big thing among social networks as the second Trump era begins, gaining traction among users seeking more control over their digital experience. This platform, designed as an open-source, decentralised network, offers an alternative to traditional social media, boasting features that put users in charge of what they see and share. Over the past year, Bluesky’s user base has expanded significantly, particularly following the US election. With more than…

The resounding victory of Donald Trump in the US presidential election has resulted in a significant drop in traffic to news websites compared to 2020. In stark contrast to the politically charged and protracted US presidential election of 2020, the 2024 race concluded swiftly, with Donald Trump declared the winner soon after polls closed. This accelerated timeline resulted in a noticeably diminished traffic bump to news sites compared with the sustained surge witnessed four years ago. Data from Similarweb, shared by David Carr, editor of insights, news and research, indicates a 20% drop in US web traffic to news sites…

A recent report reveals that 94% of teenagers believe media literacy should be mandatory in schools, amid rising encounters with online conspiracy theories. In an era increasingly dominated by digital information, a significant proportion of teenagers are encountering conspiracy theories and misleading narratives online. This has spurred a rising demand among students for media literacy education within schools, as revealed by a recent report from the News Literacy Project. The report highlights that a staggering 94% of teenagers believe that media literacy should be a mandatory part of their educational curriculum. Despite this overwhelming consensus, only 39% of teens…

A growing number of young Europeans are turning to basic mobile phones, seeking to escape the pressures of social media and reduce screen time. In a striking shift within the tech-savvy Generation Z, young Europeans are steerting away from persistent digital engagement with smartphones. Instead, they are opting for the simplicity of older, basic mobile phones — often referred to as “dumb phones” — that provide only fundamental functions such as calling and texting. This movement is gaining traction amid a growing need to disconnect from the relentless pull of social media and digital notifications that dominate contemporary life. This…

More than four in 10 among 18-34-year-olds have sought financial tips on social media. A recent survey conducted by investment firm Hargreaves Lansdown in collaboration with Opinium has highlighted the growing trend of young people, particularly those aged 18 to 34, turning to social media for financial advice. This demographic has shown a significant inclination towards using online platforms for guidance on various financial topics including spending decisions, budgeting and investments. The survey, carried out in September, reveals that among younger people, social media is the foremost choice for financial guidance, especially when deciding what to spend money on. More…

The social platform rival to Elon Musk’s X has been steadily growing out of the limelight. Just 16 months after its launch, Threads has reached 275 milliion monthly active users, according to Adam Mosseri, the Head of Threads and Instagram. This milestrone marks a significant chapter in Meta’s challenge to competitor X, formerly known as Twitter. Launched in July 2023, Threads was developed as an alternative to X, targeting users seeking new and engaging social networks. The platform experienced a remarkable uptake in the early stages, buzzing with over 100 million sign-ups within its first week. This swift adoption was…

The new messaging application Daze has captivated Generation Z with over 100,000 followers on TikTok and more than three million views on promotional videos A new messaging application, Daze, is taking the digital world by storm, primarily capturing the interest of Generation Z, even before its official launch on November 4. Even before being available for public download, Daze’s boasted over 100,000 followers on TikTok. Videos that showcase the distinct features of the app have amassed over three million views, which signals a significant level of intrigue and anticipation among potential users. Daze has been crafted with the ambition of…

A survey by a youth charity highlights the heavy reliance on digital devices among young people. A recent study conducted by the youth charity OnSide has shed light on the pervasive use of digital devices among today’s youth and the challenges they face in trying to reduce screen time. The survey, which included 5,213 participants aged 11 to 18, highlights a strong dependence on screens outside school hours, underpinning the phenomenon dubbed as “Generation Isolation.” The data reveals that 76% of young individuals spend most of their leisure time on screens due to habit, boredom, and a fear of missing…

Nearly a quarter of consumers aged 13-24 have engaged with AI-produced tracks. How people will respond to AI-generated content is one of the questions of our age. A study conducted by the renowned research organisation GfK, on behalf of the umbrella group STOMP, has unveiled interesting insights into the listening habits of Dutch consumers regarding AI-generated music. In headline terms, this content is finding an audience. According to the study’s results, approximately one in ten Dutch consumers has listened to music created through AI technology. The allure of AI music seems to be particularly strong among the younger generations. Within…

A new study shows that TikTok has become instrumental in engaging young voters, reshaping how candidates deliver messages and connect with the electorate. As the 2024 US presidential campaign draws to its close, TikTok has emerged as a pivotal platform for engaging young voters, according to recent insights from a Pew study. Nearly 40% of adults under the age of 30 now frequently use TikTok as a news source, highlighting a shift in how political messages are consumed. This transition comes as traditional social media giants, such as Meta, have deprioritised political content, leaving a gap that TikTok has filled.…