Revenue
Editor’s Pick
Strategy
Prediction markets give specialist publishers a business worth building
Paid partnerships already exist. The next opportunity is to turn readers’ expertise into a product they return to, with income from participation, sponsorship and useful intelligence.
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Inside the Editor’s Pick
On 19 October, NextBigFuture announced regular Kalshi reviews alongside its science, technology and business coverage. Brian Wang said he would examine two or three markets daily, mainly in science, technology and energy. The article disclosed a paid relationship and possible referral commissions. This is a concrete specialist publishing arrangement beyond sport.
Specialist publishers have an advantage in prediction markets: they already gather people who know a subject, care about its future and return when something important happens. Give those readers a way to record and test their expectations, and the publication can become more useful between the headlines.
Specialist publishers should start testing this business now. The first commercial arrangements are already visible. The larger prize is a community whose expertise, habits and spending remain connected to the publication as successive events unfold.
The big thinking Every Editor’s Pick →
Previous Editor’s Picks & selected reading.
Audiences
Guardian sharing: 61% chance of shared access at three of six UK publishers on 20 October 2028
AI & Technology
Agentic journalism is coming. Most publishers cannot afford to run it.
Revenue
Computer Weekly’s next commercial frontier is the reader’s working day
Revenue
Raid’s real test is a campaign local publishers can point to
Strategy
Telegraph’s Smiths News switch: 82% chance of a confirmed GB-wide start by 31 October 2027
The newswire All the latest →
What’s moving in publishing.
Reporting from Noah Wire-
CNN and Google strike deal to test paid generative AI access to news
CNN and Google will develop experimental generative AI features using the broadcaster’s journalism, in a multi-year partnership designed to expand audience discovery while recognising the value of its content.
CNN has struck a multi-year partnership with Google aimed at testing how generative artificial intelligence might help more people discover and engage with its journalism through Google’s products, while ensuring the broadcaster is paid for the use of its material. According to CNN’s announcement, the deal will give Google enhanced content rights so the companies can develop experimental features built around CNN’s…
Read the full story → -
AI agents lift newsroom output by 40% — but editors remain in charge
More from the wire
- Local & Specialist Publishing AI newsrooms move from experiment to infrastructure as outlets chase speed and local coverage
- People & Skills IT/OT Insider draws a line between AI assistance and human authorship
- Products & Formats AI can accelerate the newsroom — but only editors can stop a bad story
- Policy & Rights The Independent says AI-enabled editors are six times more productive
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The changing business
Strategy
The medical journal team dismissed to train its AI replacement
A former medical journal editor says his team was made redundant after executives chose an AI publishing platform, highlighting the uneven and human cost of automation.
Audiences
Guardian sharing: 61% chance of shared access at three of six UK publishers on 20 October 2028
The Guardian has made subscription sharing a premium benefit. Noah’s forecast favours wider UK availability; the harder question is whether invited readers create habits, retention and new payments.
Revenue
Google’s ad-count reset: cleaner numbers, no promise of more money
The commercial danger is mistaking a better-looking advertising rate for a better business. Prepare contracts and comparable figures before the likely February switch.
Explore the sections
The publishing agenda.
A few stories to start with.
Follow a section for the full picture.
Strategy
Telegraph’s Smiths News switch: 82% chance of a confirmed GB-wide start by 31 October 2027
Noah’s four automatic forecasts point towards national print-distribution handovers for major British publishers. The next test is turning contracts into reliable retailer access, with clear costs and responsibility at the shop counter.
- Strategy Publishers embrace AI but struggle to prove its commercial value
- Strategy Wall Street Journal reorganises around shows as podcasts expand into video
Audiences
Caribbean newsrooms face an AI race to protect the region’s voice
- Audiences Media Trust brings five newsrooms together in digital convergence drive
- Audiences Publishers warn about AI in public while pushing it on staff
Revenue
Publishers turn to AI to chase attention, but risk flooding the inbox
- Revenue Computer Weekly’s next commercial frontier is the reader’s working day
- Revenue Raid’s real test is a campaign local publishers can point to
AI & Technology
WSJ uses AI to hear beyond the election horse race
- AI & Technology Weather Company co-pilot turns one forecast into stories for every screen
- AI & Technology OpenAI shuts accounts linked to Iran influence campaign placing AI-assisted opinion pieces
Platforms & Discovery
WSJ’s Doppler AI listens beyond the polls for the issues shaping the 2026 midterms
- Platforms & Discovery The Independent says AI-enabled editors are six times more productive
- Platforms & Discovery Newsrooms are using AI to speed up journalism — but avoiding the business-model gamble
Policy & Rights
The Independent says AI-enabled editors are six times more productive
- Policy & Rights AI-native newsrooms draw the line between automation and accountability
- Policy & Rights AI could help local newsrooms survive the coverage crisis
Products & Formats
AI can accelerate the newsroom — but only editors can stop a bad story
- Products & Formats Caribbean newsrooms turn to AI without surrendering editorial control
- Products & Formats AI-native newsrooms move from experiment to publication
People & Skills
IT/OT Insider draws a line between AI assistance and human authorship
- People & Skills HubSpot found AI made writers faster — but publishing slower
- People & Skills The Seattle Times draws a hard line: AI may assist, but humans write the news
Local & Specialist Publishing
AI newsrooms move from experiment to infrastructure as outlets chase speed and local coverage
- Local & Specialist Publishing Newsroom AI is speeding up production, not replacing editorial judgement
- Local & Specialist Publishing Nation Media Group bets on direct audiences as AI reshapes Kenya’s news market
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