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Editor’s Pick Revenue

Computer Weekly’s next commercial frontier is the reader’s working day

Noah puts the chance of Informa TechTarget reporting FY2026 Brand to Demand revenue growth in results available on 31 March 2027 at 55%. Computer Weekly shows why the model matters—and why growth is far from automatic.

A salesperson pushes a shopping trolley containing an absorbed reader whose feet drag on the ground, resisting the journey. The caption reads, “They’re already on the buying journey.”

Cartoon · AI-generated

Inside the Editor’s Pick

Noah puts the chance of Informa TechTarget’s FY2026 Brand to Demand revenue exceeding its stated FY2025 comparative, in results available on 31 March 2027, at 55%. The commercial direction is clear; the growth outcome is close to evenly balanced. For UK specialist publishers, that is a useful distinction. An identified professional audience can support products much richer than advertising impressions, while still leaving the business exposed to hesitant customers and demanding sales execution.

· 12 min read · Ivan Massow Read the Editor’s Pick →

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Reporting from Noah Wire
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    Read the full story → 18 Oct 2026 · 3 min read
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