TP The business of what comes next Thursday 15 October 2026 · updated 08:07 Get the weekly briefing
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Editor’s Pick AI & Technology

Publishers have learned to use AI. Now they must account for the time it saves.

New WAN-IFRA research exposes a gap between AI adoption and evidence of its value. The Mail’s newsroom experiments show why UK publishers need to follow a task all the way from the first draft to the reader.

A pleased editor cranks a draft machine whose paper entangles a colleague, under the caption Now you can focus on the journalism.

Cartoon · AI-generated

Inside the Editor’s Pick

A faster first draft is an impressive demonstration. It is an incomplete business case. Until somebody checks the work, publishes something useful and discovers what readers do with it, the newsroom has measured only the easiest part.

· 7 min read · Ivan Massow Read the Editor’s Pick →

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What’s moving in publishing.

Reporting from Noah Wire
  1. Editorial cartoon accompanying: Publishers seek new economics as AI upends discovery, metrics and licensing
    Local & Specialist Publishing

    Publishers seek new economics as AI upends discovery, metrics and licensing

    News organisations are reassessing page views, crawler access and licensing deals as AI systems reshape how journalism is discovered, consumed and valued.

    Publishers are increasingly concluding that artificial intelligence is not only changing how audiences discover journalism, but also forcing a rethink of the basic economics of digital media. At Digiday’s Media Strategies London event on Tuesday, executives discussed the scramble to find a more useful measure than page views, the trade-off between blocking AI crawlers and preserving visibility, the shaky early…

    Read the full story → 15 Oct 2026 · 3 min read
  2. Editorial cartoon accompanying: Publishers’ quiet AI rollout sparks revolt among staff
    Policy & Rights

    Publishers’ quiet AI rollout sparks revolt among staff

    15 Oct 2026 · 2 min read

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