7 stories · newest first
The adult and gambling sectors treat retention as an immediate, data-driven priority Apply rapid personalisation, habit-forming onboarding and agile pricing to convert early engagement into long-term loyalty Use moment-based offers, constan
This week I had the pleasure of joining FT Strategies’ AI and the Future of Content event at their central London offices. They brought together leaders from across the publishing industry to debate how AI is reshaping the business of conte
The success of the newly acquired paper depends on decisions it makes now, before it starts charging online readers. Congratulations to Tortoise Media on relaunching The Observer following its acquisition from The Guardian. It is a bold mov
Traditional divides between editorial and commercial teams undermine revenue growth. Here’s how to close them. For years publishers have run two trains on parallel and rarely converging tracks: editorial teams pursuing journalistic ambition
As digital publishers cling to traffic numbers, the need for quality engagement metrics becomes increasingly vital for success and sustainability. I’ve dubbed this piece “the traffic jam,” and I can assure you it has nothing to do with the
Building subscriptions with other publishers and services offers a strategy to enhance subscriber engagement and diversify offerings. Last week Axios reported that The New York Times has been exploring subscription partnerships with other A
A weekly briefing for people shaping the future of publishing.
Free. Email requests are handled by our team.
