Azu Ishiekwene’s latest book provides aspiring and established writers with essential guidance on navigating media writing and transforming their craft into a source of income. Azu Ishiekwene Discusses Media Writing and Monetisation in New Book In an evolving landscape of media and technology, Azu Ishiekwene’s latest book, Writing for Media and Monetising It, provides a comprehensive guide for both aspiring and established writers looking to thrive in this dynamic field. Released recently, the book delves into the intricacies of media writing, while also exploring how writers can transform their craft into a viable source of income. Structure and Guidance The…

A recent report by the British Council highlights how a new generation of readers and writers is revolutionising the African book publishing landscape through technology and innovative self-publishing methods. African Book Publishing: Navigating a Period of Transformation The landscape of African book publishing is experiencing a significant transformation, according to a recent report by the British Council. Historically reliant on multinational publishing houses and donor funding, the African publishing industry is now witnessing a shift driven by a new generation of readers and writers who are altering traditional paradigms through technology, social media, and innovative self-publishing techniques. The report, titled…

Le Figaro’s management and unions have negotiated a deal that ensures journalists receive 25% of revenues from neighbouring rights, heralding a significant step for fair compensation. Le Figaro Reaches Agreement on Journalist Compensation from Neighboring Rights The management of Le Figaro, alongside prominent unions CFDT, CGC, and CGT, has successfully negotiated an agreement ensuring journalists receive 25% of the neighbouring rights revenue received by the publication. This agreement pertains to the use of Le Figaro’s content by tech giants Meta and Google. The announcement was made on Thursday, October 31. The notion of neighbouring rights was extended to digital platforms…

South Korean OTT service provider Watcha has achieved a significant financial milestone by reaching its break-even point in the third quarter of 2024, following explosive growth in its transactional video-on-demand and webtoon sales. Watcha, the South Korean content recommendation and over-the-top (OTT) service provider, has reported a significant milestone by reaching its break-even point in the third quarter of 2024. This marks a noteworthy achievement in the company’s financial journey, having earlier secured monthly break-even status in June of the same year. With a strategic focus on profitability, Watcha has introduced innovative business models that have contributed to this financial…

Technology entrepreneur David Lawrence reveals his ambitious plan to develop Neovista, a cutting-edge city in the Nevada desert, aiming to integrate high-tech solutions and sustainable practices. Tech Tycoon Unveils Plans for Futuristic City in the Desert In a groundbreaking announcement, influential technology entrepreneur David Lawrence has revealed plans to develop a state-of-the-art city, dubbed “Neovista,” in the heart of the Nevada desert. This ambitious project aims to incorporate cutting-edge technology and sustainable practices to redefine urban living. The Neovista project is set to occupy a sprawling expanse of 150,000 acres, making it one of the most significant urban developments in…

The rise of curation in programmatic direct deals presents new opportunities for smaller publishers to compete and capture more advertising dollars, with innovative strategies like Premium Priority Deals leading the way. A new trend is reshaping the landscape of digital advertising, as the concept of curation sweeps through the world of programmatic direct deals. Heather Carver, Chief Revenue Officer at Freestar, an advertising network representing over 500 publishers, has highlighted curation as a “great way” to redirect advertising dollars from major platforms towards open web publishers. Many in the industry see this as a potential game-changer for smaller publishers lacking…

The Daily Mail is leveraging its extensive TikTok following to engage younger audiences during the U.S. presidential election, but faces challenges with monetisation and potential platform restrictions. The Daily Mail is capitalising on its substantial TikTok presence amid the current U.S. presidential election, aiming to expand its audience on the popular short-form video platform. With a combined following of over 20 million across 12 accounts, the media outlet seeks to leverage the political fervour generated by the electoral battle between Vice President Kamala Harris and former President Donald Trump. This campaign reflects a broader trend among publishers, who are increasingly…

As businesses integrate generative AI into their marketing strategies, a new landscape emerges, highlighting efficiency, scalability, and revenue growth in 2024. Generative AI in Martech: A Transformative Force in 2024 In the eighteen months since the introduction of GPT-4, generative AI (genAI) has significantly influenced marketing technology. As companies continue to adapt these technologies, analysing their integration and real-world impacts becomes crucial. With the martech landscape continually evolving, businesses are keen to understand the specific areas where genAI is proving effective. Integrating GenAI: The Landscape The influence of genAI has manifested through three primary channels. Initially, isolated genAI tools address…

The Financial Times has introduced a new subscription model aimed at expanding its digital readership with the ‘FT Digital Edition’, allowing complete access to its content on digital devices. Financial Times Launches New Digital Edition Subscription Offer The Financial Times (FT), a leading international business and economic news publication, has introduced a new subscription model aimed at expanding its digital readership. This new subscription package, titled the “FT Digital Edition,” is priced at €38 for a three-month period. This latest offering is distinctive in that it allows subscribers to access the complete FT content from cover to cover on any…

As businesses globally consider transitioning to subscription billing models, the advantages of consistent revenue streams and enhanced customer engagement are clear, despite the challenges of implementation. In 2025, businesses worldwide are increasingly considering the transition from traditional transaction-based billing to subscription billing models. This trend is being driven by the numerous advantages subscription models offer to businesses, primarily the ability to generate steady, recurring revenue streams. Unlike the unpredictable revenue associated with outright sales, subscription billing provides a consistent cash flow, helping companies avoid financial shortfalls during quieter periods. Subscription models facilitate deeper relationships between businesses and their customers, as…