Azu Ishiekwene discusses media writing and monetisation in new book

Azu Ishiekwene Discusses Media Writing and Monetisation in New Book

In an evolving landscape of media and technology, Azu Ishiekwene’s latest book, Writing for Media and Monetising It, provides a comprehensive guide for both aspiring and established writers looking to thrive in this dynamic field. Released recently, the book delves into the intricacies of media writing, while also exploring how writers can transform their craft into a viable source of income.

Structure and Guidance

The book is divided into several chapters, each offering structured guidance on different aspects of media writing. In the introductory chapter, Ishiekwene explores the essence of media writing, distinguishing among various forms including print journalism, online content, broadcast writing, and social media content. He emphasises the necessity for adaptability, as each type of media writing demands a unique approach. The author highlights the importance of understanding one’s target audience, a foundational aspect that sets the stage for effective communication.

Monetisation and Industry Insights

A significant portion of the book is dedicated to monetising writing skills. Ishiekwene outlines various strategies such as self-publishing, freelance writing, and brand content creation. He underscores the importance of building a personal brand in a competitive market, urging writers to harness social media to enhance visibility and establish meaningful connections with their audience. The book also explores practical methods for choosing engaging subjects that can resonate with audiences and generate income, especially through digital platforms.

The author utilises real-life examples, such as Dr Reuben Abati’s experience at The Guardian, to demonstrate how writers can cultivate an audience by sharing relatable content. Ishiekwene encourages writers to begin building their network with family and friends as a foundation for broader audience engagement.

Challenges and Opportunities

In a rapidly changing media landscape, Ishiekwene addresses both the challenges and opportunities that writers face. With the rise of digital media and a decline in traditional print media, he optimistically views these changes as opportunities dressed as challenges. Ishiekwene discusses the issue of job security within the media industry, acknowledging the reduction of full-time positions alongside the rise of freelance opportunities. He advises writers to continuously refine their skills to remain relevant in the field.

Emphasis on Style and Technology

Style and substance are articulated as essential components of successful writing. Ishiekwene references the book The Elements of Style by William Strunk and EB White, which helped him develop a distinct and refined writing style. Additionally, the book delves into digital media tactics, highlighting Search Engine Optimisation (SEO) as a pivotal tool for reaching a broad online audience. Ishiekwene offers practical advice on how writers can utilise SEO effectively to enhance their digital presence and discoverability.

Acknowledgements and Influence

In expressing gratitude, the author acknowledges Ololade Bamidele of Premium Times for facilitating access to valuable resources. The book is partly inspired by the current dialogue on how Artificial Intelligence is influencing human creativity, presenting both challenges and opportunities within the industry.

Contribution to the Writing Community

Writing for Media and Monetising It stands as a resourceful guide for those seeking to carve out a niche in media writing. Ishiekwene’s decades of experience combined with insights from other industry veterans offer a blueprint for growth and success in the field. The book is poised to serve as a critical tool for anyone looking to monetise their skills and effectively make their voice heard.

The book has garnered attention, including a positive review from Toyin Falola, a distinguished professor at The University of Texas at Austin, who highlights the book’s utility as a guide through the complexities of the media industry.

Amidst rapid changes and technological advancements, Ishiekwene’s book invites writers to explore new possibilities in media writing while adapting to the evolving demands of the digital age.

Source: Noah Wire Services