Hollywood grapples with the implications of A.I. in filmmaking

In the ever-evolving landscape of Hollywood, the integration of artificial intelligence (A.I.) into filmmaking has sparked both intrigue and apprehension. Over recent months, conversations around this topic have surfaced a prevailing dichotomy. Those with limited knowledge about A.I.’s potential in cinema express apprehension, fearing its possible implications. In contrast, industry professionals who are more familiar with A.I. technology express confidence in the enduring power of human creativity and maintain a healthy scepticism about A.I.’s ability to supplant it.

This divide is echoed by many in the industry. Concerns primarily centre on the ethical use of A.I., with particular focus on copyright issues, proprietary content scraping to train machine-learning models, and the unauthorised use of actors’ likenesses. Furthermore, there is apprehension about studios possibly bypassing contractual agreements that ensure human involvement in scriptwriting. The phrase “proper guardrails” has become a frequent mantra among those who stress the need for regulatory frameworks. Paris Barclay, an Emmy-winning television director noted for his extensive work, succinctly conveyed the prevailing sentiment: “That’s what unions are for.”

Amidst these discussions, the perspective of actor Tom Hanks provides an illuminating insight. During a serene Zoom call, Hanks, adorned in a casual dark polo while soaking in the Greek sun, shared his views on A.I. in cinema. Reflecting on the use of A.I. in his film “Here,” Hanks dismissed the notion of discomfort. He equated the use of A.I. tools to technological advancements such as improved film stock or enhanced projections. “This was not A.I. creating content out of whole cloth,” he clarified, seeing A.I. as yet another tool in the filmmaker’s kit.

A.I. offers Hanks unique opportunities, allowing him to tackle roles he once deemed age-inappropriate. His reflections revealed possibilities for performers to transcend age barriers. “If it’s possible for me to play a younger person than I am… I’d kill to play this role,” he admitted. Yet, he mused on the broader implications, questioning the potential future of films featuring him long after his lifetime: “What happens to my estate?” Despite the conundrums this poses, Hanks appeared open to negotiating the terms now: “Listen, let’s figure out the language right now.”

The dialogue around A.I. in Hollywood continues to develop, balancing between technology’s capability to enhance artistic expression and the necessity for regulations to protect the industry’s core values. As key figures like Hanks navigate these waters, the conversation serves as a testament to the nuanced intersection of innovation and tradition in the arts.

Source: Noah Wire Services