11:51 am - April 29, 2025
Move adds to growing portfolio as company bets on innovation and direct audience engagement.
Redbrick has acquired digital outlets Quartz and The Inventory from G/O Media, marking its fifth major media investment as it expands its presence in the digital publishing space. Terms of the deal have not been disclosed.
The move is part of a broader strategy to adapt to shifting consumer behaviour and technological change, particularly the growing role of AI in media. “As the media landscape continues to shift, the only way to survive and thrive is by embracing the advancements in innovation to connect and engage with audiences,” said Redbrick CEO Tobyn Sowden.
The acquisition of Quartz comes shortly after Redbrick’s purchase of Paved, a newsletter advertising platform. Redbrick plans to integrate Paved with Quartz to enhance its commercial capabilities and better monetise its newsletter audience of over one million subscribers. Advertisers already using Paved include brands such as Uber and Salesforce.
“For over a decade, Quartz has covered the biggest news stories essential to the business leaders of today and tomorrow,” said Dan Hirschhorn, editor-in-chief of Quartz. He said the Redbrick deal marked a new chapter for the title as it continues to adapt to how audiences consume business news.
Redbrick’s portfolio also includes tech platforms such as Animoto, Delivra, Duplex, Leadpages and Shift. The company is a Certified B Corporation, which it says reflects its commitment to responsible business practices.
As publishers face pressure to strengthen direct relationships with audiences and build more sustainable business models, Redbrick’s strategy of combining media brands with tech infrastructure could become a model for others in the sector.
Source: Noah Wire Services
- https://www.adweek.com/media/go-media-sells-quartz-inventory-redbrick/ – This article corroborates Redbrick’s acquisition of Quartz and The Inventory from G/O Media, discussing the strategic implications and the challenges faced by G/O Media in maintaining its portfolio.
- https://www.businesswire.com/news/home/20250404654429/en/Redbrick-Acquires-Quartz-from-GO-Media-To-Drive-Next-Phase-of-Growth-for-Pioneering-Digital-Media-Company – This press release provides details about Redbrick’s acquisition of Quartz, including its plans to integrate Paved for enhanced advertising capabilities and its commitment to innovation in the media landscape.
- https://ground.news/article/sources-g-o-media-sold-business-news-brand-quartz-and-commerce-site-the-inventory-to-software-firm-redbrick-the-fourth-quartz-ownership-chang – This article supports the claim that the sale of Quartz to Redbrick marks the fourth ownership change for Quartz since 2018, highlighting the dynamic nature of the media industry.
- https://www.adweek.com/media/go-media-sells-quartz-inventory-redbrick/ – It also confirms Redbrick’s expansion strategy through the acquisition, reflecting broader trends in the digital media sector as companies seek sustainable business models.
- https://www.businesswire.com/news/home/20250404654429/en/Redbrick-Acquires-Quartz-from-GO-Media-To-Drive-Next-Phase-of-Growth-for-Pioneering-Digital-Media-Company – Additionally, this source explains how Redbrick’s diverse portfolio, including companies like Animoto and Delivra, aligns with its mission as a Certified B Corporation.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
9
Notes:
The acquisition appears to be recent as it is reported on BusinessWire, a reputable outlet for new press releases, suggesting that the information is current. There is no indication of outdated news.
Quotes check
Score:
8
Notes:
The quotes from Tobyn Sowden and Dan Hirschhorn are provided without specific references to earlier uses. However, given the context, they seem to be original or first-time quotes in relation to this acquisition.
Source reliability
Score:
9
Notes:
The narrative originates from a press release on BusinessWire, which is typically reliable for business news and acquisitions, though it is a press release rather than investigative journalism.
Plausability check
Score:
9
Notes:
The acquisition aligns with current media landscape trends and Redbrick’s growth strategy, making it plausible and consistent with industry developments.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
This acquisition announcement appears recent and plausible, with reliable sources. The quotes are likely first-time uses in the context of this event, supporting the narrative’s authenticity.
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