The pro-independence Scottish publication marks its tenth anniversary with £10 annual offer to attract new readers amid subscription fatigue. The National, a Scottish news publication, is marking its tenth anniversary by offering a significant reduction in subscription prices, aiming to attract new readers and bolster its subscriber base. This limited-time offer, available until December 3, allows new subscribers to gain access to the digital edition for just £10 for a full year, after which annual renewal will revert to the standard price of £62.99. Since its inception, The National has carved out a space within Scotland’s media landscape by positioning…

Michael Miller, executive chairman of News Corp Australia, has been named the leading figure in Mediaweek 100 for 2024, credited with steering the company through economic challenges and digital transformation. Michael Miller, executive chairman of News Corp Australia, has recently been acknowledged as the top figure in the Mediaweek 100 for 2024, reflecting his adept navigation of a challenging media landscape. This recognition comes after Miller has spent nearly a decade leading the organisation, during which he has maintained a focus on evolving the company’s offerings amidst a cyclical downturn in the economy. Since 2021, News Corp Australia has experienced…

New digital publication aims to counter news fatigue and misinformation by emulating Denmark’s successful Zetland. The Austrian media entrepreneur Florian Novak has unveiled plans for Jetzt, set to launch in 2025, which will feature two in-depth articles each day available in both written and audio formats, accompanied by discussions. This initiative is intended to serve as a sanctuary for readers navigating the tumult of modern news, not only challenging the issue of misinformation but also attempting to foster meaningful public discourse. Spearheading this project, Novak drew inspiration from Denmark’s successful Zetland. With innovative technology and a content delivery strategy focused…

The rise of subscription-based mobile applications presents both opportunities and challenges, prompting developers to adopt innovative strategies for user retention and growth. The digital landscape is witnessing a remarkable surge in the popularity of subscription-based mobile applications, and not just among news providers. As users increasingly gravitate towards digital services, the demand for apps offering premium and exclusive content is on the rise. This growth is not without its challenges. As users become more selective, the phenomenon of subscription fatigue is becoming more pronounced. It presents a unique challenge for app developers who must now strive to make their offerings…

As the media landscape evolves, publishers are shifting from traditional revenue models to innovative approaches, focusing on sustainable strategies and diversified income streams. Faced with an increasingly complex and competitive marketplace, publishers are having to hone their strategies in revenue diversification. No longer can you say that publishers are “ad-focused” or “subscriptions-based” – many are both. The clearer direction came into focus during discussions at the Digiday Publishing Summit held in Barcelona at the end of October. Hannah Buitekant, the Managing Director of Digital at Mail Metro Media, articulated a shift in strategy. “We don’t sell ad space any more; it’s…

ESPN has built fantasy sports results and betting functionality into Flagship, its new direct-to-consumer proposition, as it attempts to win back ‘cord cutters’. ESPN has announced the launch of its new direct-to-consumer (DTC) platform, internally dubbed ‘Flagship’, which is set to go live in 2025. This innovative service is designed to combine the offerings of ESPN’s main channel and ESPN+, incorporating a broad range of digital features such as ecommerce, betting, and personalisation tools. The move is part of ESPN’s strategic shift towards catering to the growing market of sports fans who are moving away from traditional cable and satellite…

The new ‘click-to-cancel’ rule aims to ease cancellation frustrations, leaving subscription-based businesses under pressure to adapt to consumer expectations and regulatory changes. A new rule from the Federal Trade Commission (FTC) designed to streamline the cancellation process for subscription services has sparked debate among companies relying on subscription models. Known as the “click-to-cancel” rule, it aims to eliminate the frustrations many consumers face when attempting to end their subscription agreements. This regulatory shift places increased pressure on subscription-based businesses to reevaluate and potentially revamp their payment and cancellation processes. This development comes in the wake of a survey conducted by…

The Washington Post sees over 200,000 digital subscriber cancellations after owner Jeff Bezos announces the paper will not endorse candidates in the upcoming presidential election. Massive Unsubscription from The Washington Post Following Bezos’ Announcement on Election Neutrality In a striking development, The Washington Post, a leading American newspaper, has witnessed a significant decline in its subscriber base following a controversial decision made by its owner, Jeff Bezos. More than 200,000 digital subscribers have reportedly terminated their subscriptions after Bezos confirmed that the newspaper would not be endorsing any candidates for the upcoming United States presidential election. This decision, which was…

In a significant policy change, The Washington Post will no longer endorse political candidates, a move that has prompted strong reactions from staff and readers alike, including protests and subscription cancellations. In a surprising shift in policy, The Washington Post has announced it will no longer endorse political candidates, a change that has stirred reactions both internally and externally. This decision was revealed to both readers and employees last Friday, prompting a mix of shock, surprise, and anger from many within the organization. The Washington Post’s ceo, Will Lewis, stated that the decision to refrain from endorsing candidates was made…

Daily Mail Australia has launched a new subscription service, Mail+, introducing a partial paywall that offers premium content while maintaining free access to aggregated articles. Daily Mail Australia has announced the launch of a new subscription service, marking a significant shift in its business model with the introduction of a partial paywall. Dubbed Mail+, this subscription service is set to provide subscribers with access to “daily premium stories” and a “Best of The Mail” weekly newsletter at a monthly rate of $1.99. The paywall is slated to offer some of the site’s most popular content, including exclusives on news, crime,…