More than four in 10 among 18-34-year-olds have sought financial tips on social media. A recent survey conducted by investment firm Hargreaves Lansdown in collaboration with Opinium has highlighted the growing trend of young people, particularly those aged 18 to 34, turning to social media for financial advice. This demographic has shown a significant inclination towards using online platforms for guidance on various financial topics including spending decisions, budgeting and investments. The survey, carried out in September, reveals that among younger people, social media is the foremost choice for financial guidance, especially when deciding what to spend money on. More…

The social platform rival to Elon Musk’s X has been steadily growing out of the limelight. Just 16 months after its launch, Threads has reached 275 milliion monthly active users, according to Adam Mosseri, the Head of Threads and Instagram. This milestrone marks a significant chapter in Meta’s challenge to competitor X, formerly known as Twitter. Launched in July 2023, Threads was developed as an alternative to X, targeting users seeking new and engaging social networks. The platform experienced a remarkable uptake in the early stages, buzzing with over 100 million sign-ups within its first week. This swift adoption was…

The new messaging application Daze has captivated Generation Z with over 100,000 followers on TikTok and more than three million views on promotional videos A new messaging application, Daze, is taking the digital world by storm, primarily capturing the interest of Generation Z, even before its official launch on November 4. Even before being available for public download, Daze’s boasted over 100,000 followers on TikTok. Videos that showcase the distinct features of the app have amassed over three million views, which signals a significant level of intrigue and anticipation among potential users. Daze has been crafted with the ambition of…

A survey by a youth charity highlights the heavy reliance on digital devices among young people. A recent study conducted by the youth charity OnSide has shed light on the pervasive use of digital devices among today’s youth and the challenges they face in trying to reduce screen time. The survey, which included 5,213 participants aged 11 to 18, highlights a strong dependence on screens outside school hours, underpinning the phenomenon dubbed as “Generation Isolation.” The data reveals that 76% of young individuals spend most of their leisure time on screens due to habit, boredom, and a fear of missing…

Nearly a quarter of consumers aged 13-24 have engaged with AI-produced tracks. How people will respond to AI-generated content is one of the questions of our age. A study conducted by the renowned research organisation GfK, on behalf of the umbrella group STOMP, has unveiled interesting insights into the listening habits of Dutch consumers regarding AI-generated music. In headline terms, this content is finding an audience. According to the study’s results, approximately one in ten Dutch consumers has listened to music created through AI technology. The allure of AI music seems to be particularly strong among the younger generations. Within…

A new study shows that TikTok has become instrumental in engaging young voters, reshaping how candidates deliver messages and connect with the electorate. As the 2024 US presidential campaign draws to its close, TikTok has emerged as a pivotal platform for engaging young voters, according to recent insights from a Pew study. Nearly 40% of adults under the age of 30 now frequently use TikTok as a news source, highlighting a shift in how political messages are consumed. This transition comes as traditional social media giants, such as Meta, have deprioritised political content, leaving a gap that TikTok has filled.…

The rise of content creators reshapes industries, with projections showing the creator economy could grow to $480 billion by 2027, highlighting the significant influence on consumer behaviour and media. Influencers Dominate the Digital Landscape: A Closer Look at the Burgeoning Creator Economy In the dynamic world of digital influence, content creators are rapidly evolving into key players across various industries, from product promotion to entertainment and entrepreneurship. Recently, influencers have found themselves increasingly in demand, with companies and even political candidates tapping into their formidable reach to gain access to broad, engaged audiences. The landscape is changing, and it’s growing…

A new study challenges the notion of narcissism among younger generations, highlighting their shift towards community interaction and the changing nature of selfies as tools for social connection. Study Reveals Millennials and Gen Z’s Evolving Relationship with Social Media and Self-Image A recent study titled “SatisFace”, conducted by Italy’s University Vita-Salute San Raffaele of Milan (UniSR), offers fresh insights into the self-image perceptions and social media usage patterns of younger generations, ranging from the so-called Generation Alpha, preadolescents, to Generation Z, adolescents and young adults aged up to 30 years. The research challenges the prevailing belief of an increasing narcissism…

As Instagram Stories gain popularity, users are increasingly found rewatching their own posts, revealing deeper psychological needs and societal trends. Instagram Stories have become an integral feature of social media, providing users with a platform to share short-lived glimpses of their daily lives. These ephemeral snapshots range from culinary adventures to leisurely activities and offer viewers an intriguing peek into others’ routines. Yet an interesting behavioural pattern has emerged: many users frequently find themselves replaying their own Stories. This seemingly self-indulgent practice reflects deeper psychological concepts and societal tendencies. Dr Allison Forti, an assistant professor of counselling at Wake Forest…

In Miami’s multicultural setting, the Spanish-language media is shaping political perceptions among Latino communities, with figures like Alexander Otaola leading the charge in controversial narratives and right-wing ideologies. In the thriving multicultural expanse of Miami, a new wave of media discourse is shaping political understanding among Latino communities. At the forefront of this phenomenon is Alexander Otaola, a Cuban-born figurehead in the Spanish-language media. Otaola’s reach extends beyond Miami, through his YouTube show, “Ota-Ola!,” which has been a beacon for right-wing ideologies, election denial, denouncing communism, and staunch support for former President Donald Trump. Operating from his well-guarded farm studio…