The iconic fashion publication is set to relaunch in the UK, embracing nostalgia and Gen Z consumer desires. i-D magazine is set to relaunch on UK newsstands after a hiatus following its parent company Vice’s bankruptcy in 2023. The fashinon magazine has been acquired by model and entrepreneur Karlie Kloss under her Bedford Media conglomerate. At the launch event, Kloss described i-D as “an extraordinary piece of fashion history,” emphasising her determination to preserve its legacy. The revival of i-D comes amid a broader trend where fashion magazines are experiencing a resurgence, predominantly fuelled by nostalgia among Gen Z readers.…

A recent poll by the UK’s Electoral Commission reveals social media is regarded by many young people as trustworthy for political information. A recent poll conducted by the Electoral Commission indicates that nearly half of young people in the UK trust social media as a source for political information, despite the fear about misinformation. The survey, which encompassed 2,500 individuals aged 11 to 25, revealed that 44 per cent perceive social media as a form of reliable political news. Among respondents, 50 per cent cited social media as their source for political news, ranking it as the second-highest source, with…

As TikTok grapples with potential bans and regulatory scrutiny in the US, its advertising revenue growth may be at risk. TikTok’s advertising revenue is poised to exceed $30 billion this year, with nearly $12 billion of that total at risk if it is banned from operating in the United States. The platform, owned by ByteDance, has been rapidly evolving its role in the advertising landscape, demonstrating effectiveness from consumer discovery to purchase. WARC Media’s latest Platform Insights report provides critical data regarding TikTok’s forecasting and performance. The report estimates that if TikTok’s operations continue unimpeded in the US, its ad…

NBCUniversal reveals plans for a new mobile-first news option featuring both live streams and on-demand content. NBCUniversal is set to launch a “mobile first” news service, reflecting its strategy to appeal to the evolving preferences of younger viewers. Cesar Conde, chairman of NBCUniversal’s news operations, announced the initiative during an event in Washington yesterday organised by Semafor, indicating that the new service would cater to a demographic increasingly reliant on digital platforms for news consumption. The forthcoming news outlet will feature a combination of short-form and long-form video content, with assets produced by NBC News anchors and correspondents. This project…

Amazon Prime Video’s new blockbuster is a high-stakes reality competition that is redefining video and TV. Amazon Prime Video’s new reality competition series, Beast Games, hosted by popular YouTuber MrBeast, is attracting significant attention, despite a range of criticisms regarding its production quality. The series, which debuted recently, features 1,000 contestants, all competing for a whopping $5 million cash prize — a sum that MrBeast, whose real name is Jimmy Donaldson, frequently highlights as the largest in entertainment history. Set against extravagant backdrops including a bespoke city and a private island, the series draws inspiration from the Netflix dystopian hit,…

With 45% of its audience under 30, The Independent is focusing on authentic storytelling to keep them coming. The Independent has seemingly worked out how to attract young audiences, with 45% of the publication’s audience, which totals around 25 million users, being either Gen Z or millennials, according to its editor-in-chief Geordie Greig. Speaking on BBC’s The Media Show podcast, Greig talked about the evolving demands of these younger demographics, saying: “There’s a hunger for authenticity. It’s trust and truth they want.” This focus on credibility aligns with prevailing trends indicating that younger generations are gravitating towards sources that resonate…

The gaming vertical of the Daily Mail has built a strong social presence driven primarily by engagement on TikTok. The Daily Mail’s gaming vertical, Mail Gaming, has surpassed a social footprint of half a million followers within just one year of its launch. This growth is driven by TikTok, showcasing how publishers can build young and diverse audiences online. It is also an example of how news media organisations are experimenting with different revenue options as core businesses contract. Tracy Middleton, head of media and entertainment at Mail Metro Media, told The Media Leader, “It’s been a very exciting 12…

The food website now reaches one in four Australians and grew nearly 15% year on year. Taste.com.au pivoted its content to target men and younger demographics and now leads Australia’s lifestyle category with an impressive 5.47 million users in December, representing a 14.4% increase compared to the previous year. This growth places Taste.com.au 1.36 million users ahead of its closest competitor. The latest statistics indicate that the platform reaches one in four online Australians, amassing 100 million page views in December alone. Engagement levels on the site are reported to be three times greater than those of its rivals. In…

A shift from FOMO to JOMO reflects Gen Z’s preference for quieter, more fulfilling activities. Gen Z is increasingly embracing a new lifestyle philosophy that contrasts sharply with the traditional “fear of missing out” (FOMO). This shift towards the “joy of missing out” (JOMO) reflects a growing trend among younger individuals who are finding contentment in avoiding social gatherings and opting for quieter, more personal activities. As publishers and brands chase this audience they will have to accommodate their desire for more engaging and less fleeting interactions, as well as the lifestyle choices that this mindset promotes. A recent study…

As TikTok’s future in the United States hangs in the balance, the Chinese app RedNote is experiencing a surge in user engagement, attracting creators and users alike. TikTok is on the verge of a potential shutdown in the United States on Sunday, prompting users of the increasingly popular platform to explore alternatives. In the wake of this uncertainty, a lesser-known Chinese social media app, RedNote, is experiencing a significant surge in user engagement and popularity. The app, known as Xiaohongshu in Chinese, which translates to “Little Red Book,” has jumped to the top of the Apple App Store and is…