As digital publishers cling to traffic numbers, the need for quality engagement metrics becomes increasingly vital for success and sustainability. I’ve dubbed this piece “the traffic jam,” and I can assure you it has nothing to do with the 405 in Los Angeles, the M25 in London or the Boulevard Périphérique in Paris at rush...

Niche events are a low-risk way of entering the events space, and can be the harbinger of bigger things. Niche publishing is a trend that is proving resilient and profitable as the media landscape continues to undergo seismic shifts. By focusing on the specialist needs, interests and passions of their users, creator, consumer and B2B...

The platform is set to introduce paid subreddits in 2025, a move aimed at boosting profitability as it faces financial challenges. Reddit will introduce paid subreddits later this year, according to its CEO Steve Huffman. During a recent Ask Me Anything (AMA) session, Huffman stated that the concept of paid subreddits is “coming” and is...

As AI-driven and voice searches rise, content creators must shift from traditional SEO to Answer Engine Optimisation. The landscape of digital content creation and discovery is undergoing a significant transformation as traditional search engine optimisation (SEO) is being complemented by answer, or ask, engine optimisation (AEO). This shift is catalysed by the rise of artificial...

A BBC study reveals significant inaccuracies more than half of AI chatbot summaries of news stories. Research conducted by the BBC has found that four prominent artificial intelligence (AI) chatbots struggled to accurately summarise news stories, raising concerns about the reliability of these emerging technologies in news publishing. The study examined OpenAI’s ChatGPT, Microsoft’s Copilot,...

The forward-thinking Scandinavian publisher has announced a deal with the AI provider. The Scandinavian publisher Schibsted Media has formed a strategic partnership with OpenAI to enhance the accessibility of its journalism through OpenAI’s platforms, including ChatGPT. This collaboration aims to integrate real-time news articles from selected Schibsted brands, such as VG, Aftenposten, Aftonbladet, and Svenska...

The Super Bowl this weekend is the season’s climax for a sport that has innovation at its core. A couple of weeks ago I realised the extent of the growing reach of the NFL. Walking along the suburban streets near my home in London I looked into the windows of the ground-floor flats and saw...

The UK tabloid has announced that it is asking readers to subscribe for exclusive features. The Sun has introduced a new paid content strategy a decade after it abandoned a previous attempt at a paywall. The new Sun Club, which will require readers to pay for access to exclusive features, including columns by popular contributors...

Staff at Daily Mail and MailOnline brace for potential job losses as DMG Media prepares to merge its teams. Staff at Daily Mail and MailOnline are preparing for potential job cuts as DMG Media, the publisher’s parent company, inches closer to introducing full seven-day editorial and commercial teams. Management described the moves as a response...

Building subscriptions with other publishers and services offers a strategy to enhance subscriber engagement and diversify offerings. Last week Axios reported that The New York Times has been exploring subscription partnerships with other American publishers, as it has done with international publishers. The initial talks with The Ankler, which covers the entertainment industry, haven’t come...