Author: Michael Brunt

Major regional and long-standing titles adopt paywalls to secure revenue Industry acknowledges that reliance on digital ads alone is…

The adult and gambling sectors treat retention as an immediate, data-driven priority Apply rapid personalisation, habit-forming onboarding and agile…

This week I had the pleasure of joining FT Strategies’ AI and the Future of Content event at their…

The success of the newly acquired paper depends on decisions it makes now, before it starts charging online readers.…

Traditional divides between editorial and commercial teams undermine revenue growth. Here’s how to close them. For years publishers have…

As digital publishers cling to traffic numbers, the need for quality engagement metrics becomes increasingly vital for success and…

Building subscriptions with other publishers and services offers a strategy to enhance subscriber engagement and diversify offerings. Last week…