- Sports Illustrated introduces SI TV, a free 24/7 streaming channel featuring original and archival sports content.
- The service aims to capitalise on rising video engagement and expand audience reach across multiple platforms.
- Industry analysts see SI TV as part of a broader shift by sports publishers into FAST distribution for monetisation and audience engagement.
Sports Illustrated has expanded its video footprint with the launch of SI TV, a free ad-supported streaming channel offering round‑the‑clock programming drawn from the magazine’s journalism and decades of archived material.
The 24/7 FAST (free ad‑supported streaming TV) service debuts with a mix of original series, studio shows, podcasts, live events and curated archival packages.
According to Sports Illustrated, early highlights include behind‑the‑scenes features from iconic Sports Illustrated cover shoots, daily betting insights, the docuseries Around the W, the Forde‑Yard Dash and MMQB, plus live game coverage from the Mountain West Conference Network.
The channel will also present Sports Illustrated Vault, a selection of historic sports moments and exclusive footage from the magazine’s archives.
“SI TV is a new platform for what SI has always done: tell the best stories in sports with authoritative voices and unique access,” said Steve Cannella, Editor‑in‑Chief of Sports Illustrated, commenting on the launch. “We’re excited to expand that mission into the FAST space. From news‑based analysis to longer‑form storytelling, SI TV will feature our signature content in reimagined ways for new audiences.”
SI TV is already available across a broad roster of FAST and streaming platforms, including Amazon Fire TV, DirecTV, and others, with a rollout planned for The Roku Channel.
The launch follows a period of rising video engagement for Sports Illustrated. The company reported significant year‑on‑year increases in views and watch time across its YouTube content in 2025, a growth trend the new channel aims to capitalise on by repackaging short‑form and long‑form journalism for linear FAST consumption. The channel will also include exclusive presentations such as a full broadcast of the Sportsperson of the Year awards ceremony, extending SI’s event programming into the streaming domain.
Source: Noah Wire Services
- https://www.broadbandtvnews.com/2026/01/22/sports-illustrated-launches-free-sports-channel-si-tv/ – Please view link – unable to able to access data
- https://www.broadbandtvnews.com/2026/01/22/sports-illustrated-launches-free-sports-channel-si-tv/ – Sports Illustrated has launched SI TV, a free ad-supported streaming channel offering original programming, live events, sports lifestyle shows, and archival content. The 24/7 service is available across various FAST and streaming platforms, expanding the magazine’s video presence with a mix of content from its journalistic resources and decades of sports archives. Initial programming includes behind-the-scenes features from iconic cover shoots, daily betting insights, and coverage from the Mountain West Conference Network. SI TV is accessible on platforms such as Amazon Fire TV, DirecTV, Sling Freestream, Plex, LocalNow, Sports.tv, Tablo TV, DistroTV, and Free Live Sports, with plans to launch on The Roku Channel.
- https://www.si.com/si-tv – SI TV brings the legacy of Sports Illustrated to life 24/7. The all-new channel offers original programming, live events, sports lifestyle, and archival content. From behind-the-scenes content at Sports Illustrated cover shoots to daily betting insights and the latest Mountain West Conference Network event coverage, SI TV features premium content from Sports Illustrated’s journalists and the athletes and sports properties they cover.
- https://www.sportsvideo.org/2026/01/20/sports-illustrated-announces-new-streaming-channel-si-tv/ – Sports Illustrated has announced the launch of SI TV, a free ad-supported streaming television channel available 24/7 on many FAST services. The channel brings Sports Illustrated’s storytelling to a new platform, anchored in original programming, live events, sports lifestyle, and archival content. SI TV content includes docu-series, podcasts, live games, studio programming, and more, taking viewers behind the scenes of the world of Sports Illustrated and its global sports coverage. The launch builds on the growing momentum of its video programming, with significant year-over-year increases in views and watch time across SI YouTube content in 2025.
- https://www.advanced-television.com/2026/01/20/sports-illustrated-launches-fast-channel/ – Sports Illustrated has launched SI TV, a FAST channel available 24/7 on many FAST services across the US. The channel brings Sports Illustrated’s storytelling to a new platform, anchored in original programming, live events, sports lifestyle, and archival content. SI TV content includes docuseries, podcasts, live games, studio programming, and more, taking viewers behind the scenes of the world of Sports Illustrated and its global sports coverage. Viewers can also enjoy an exclusive look at the full broadcast of the Sportsperson of the Year awards ceremony featuring the honorees on SI TV.
- https://cordcuttersnews.com/sports-illustrated-officially-announces-free-streaming-channel-expanded-availability/ – Sports Illustrated has officially announced the launch of its free streaming channel, SI TV. The channel will bring sports fans original programming, live events, sports lifestyle, and archival content. SI TV is available on Amazon FireTV, DIRECTV, Sling Freestream, Anoki LiveTVx, LocalNow, Sports.tv, Tablo TV, DistroTV, Free Live Sports, and will be launching soon on The Roku Channel.
- https://www.globenewswire.com/news-release/2025/10/15/3167019/0/en/Free-Live-Sports-to-Bring-45-Fast-Sports-Channels-to-Devices-Powered-by-TiVo-Across-North-America-Europe-and-South-America.html – Free Live Sports, which offers the world’s largest selection of live sports streaming channels, on-demand movies, series, and more, will launch 45 dedicated free sports channels on devices Powered by TiVo™, including smart televisions and the DTS AutoStage Video Service Powered by TiVo™, which is available in vehicles from BMW and other manufacturers. The partnership delivers Free Live Sports content through three key channels: BMW vehicles globally via DTS AutoStage Video Service Powered by TiVo™, Smart TVs powered by TiVo OS in Europe and North America, and Paid video services across North America and Latin America powered by TiVo’s IPTV platforms.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
8
Notes:
The article reports on the launch of SI TV on January 22, 2026. However, similar announcements were made earlier, such as on January 20, 2026, by Advanced Television ([advanced-television.com](https://www.advanced-television.com/2026/01/20/sports-illustrated-launches-fast-channel/?utm_source=openai)) and on January 20, 2026, by Sports Video Group ([sportsvideo.org](https://www.sportsvideo.org/2026/01/20/sports-illustrated-announces-new-streaming-channel-si-tv/?utm_source=openai)). The Broadband TV News article may be republishing information from these earlier sources, which could affect its freshness score.
Quotes check
Score:
7
Notes:
The article includes a quote from Steve Cannella, Editor-in-Chief of Sports Illustrated: “SI TV is a new platform for what SI has always done: tell the best stories in sports with authoritative voices and unique access.” This quote appears in the Advanced Television article ([advanced-television.com](https://www.advanced-television.com/2026/01/20/sports-illustrated-launches-fast-channel/?utm_source=openai)). The exact origin of the quote is unclear, raising concerns about its originality.
Source reliability
Score:
6
Notes:
Broadband TV News is a niche publication focusing on the broadcast and cable industry. While it provides industry-specific news, its reach and influence are limited compared to major news organisations. Additionally, the article may be republishing information from other sources, which could affect its reliability.
Plausability check
Score:
9
Notes:
The launch of SI TV aligns with Sports Illustrated’s recent expansion into digital platforms. The article provides specific details about the channel’s content and availability, which are consistent with other reports. However, the potential republishing of information from other sources raises questions about the article’s originality.
Overall assessment
Verdict (FAIL, OPEN, PASS): FAIL
Confidence (LOW, MEDIUM, HIGH): MEDIUM
Summary:
The article reports on the launch of SI TV but may be republishing information from earlier sources, which affects its freshness and originality. The reliance on potentially non-independent verification sources further diminishes its reliability.
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