5:13 pm - June 15, 2025
The Democratic National Committee (DNC) has launched a daily YouTube show, The Daily Blueprint, in what it calls a key part of its digital strategy ahead of the 2026 US midterm elections.
The weekday broadcast, hosted by DNC deputy communications director Hannah Muldavin, is pitched as a way to counter misinformation, explain news headlines and offer viewers ways to support Democratic campaigns across the country.
Ken Martin, chair of the DNC, said the launch marked an important evolution. “The launch of The Daily Blueprint is an exciting new step for the Democratic Party – it cements our commitment to meet this moment and innovate the ways we get our message across,” he said.
The move is the latest example of a political party taking greater control of its media presence by bypassing traditional outlets and speaking directly to voters online, a trend that has already been embraced by right-leaning podcasts and influencer-led platforms backing figures such as Donald Trump.
Alongside the YouTube show, the DNC is backing efforts to support Democratic members of Congress who are active on TikTok and Instagram, including by supplying them with lapel microphones and digital playbooks to refine their online content. The party also plans to stream the 2024 Democratic National Convention across platforms including TikTok, Instagram and Twitch, with more than 200 content creators expected to take part.
The strategy reflects a growing urgency to reconnect with younger and more digitally native voters. In a fragmented media environment, where many voters are sceptical of legacy institutions and shaped by social media feeds, the party hopes its expanded presence will broaden its reach and bring in audiences who have drifted from traditional party structures.
Source: Noah Wire Services
- https://www.washingtonexaminer.com/news/campaigns/3436045/dnc-launches-show-youtube-spot-for-truth/ – Please view link – unable to able to access data
- https://www.washingtonexaminer.com/news/campaigns/3436045/dnc-launches-show-youtube-spot-for-truth/ – The Democratic National Committee (DNC) has launched a daily YouTube show titled ‘The Daily Blueprint’, aiming to provide a ‘go-to spot’ for truth and serve as a cornerstone of its digital strategy ahead of the 2026 midterm elections. The 15-minute livestream, hosted by DNC Deputy Communications Director Hannah Muldavin, airs each weekday at 10 a.m. Eastern. The show focuses on breaking down headlines, countering misinformation, and offering viewers actionable ways to support Democratic efforts nationwide. DNC Chairman Ken Martin highlighted the initiative as a commitment to innovating communication methods in the evolving media landscape.
- https://www.washingtonpost.com/politics/2025/03/15/democrats-influencers-congress-media-strategy/ – Democratic members of Congress are increasingly adopting social media platforms to become political influencers. The Democratic Policy and Communications Committee (DPCC) is providing members with resources to create their own videos and has hired a digital partnerships manager. This initiative includes providing lapel microphones and digital strategy booklets to members. Notably, Representative Rosa DeLauro joined TikTok to discuss education cuts, and other members are launching podcasts, such as the New Democrat Coalition’s ‘The Fly-In’, hosted by Representatives Greg Landsman and Marc Veasey.
- https://www.scrippsnews.com/politics/democratic-national-convention-will-be-streamed-on-tiktok-instagram-and-youtube – The Democratic National Convention (DNC) in Chicago, scheduled from August 19 to August 22, 2024, will be streamed on TikTok, Instagram, and YouTube. This marks the first time the convention will be available on these platforms, aiming to reach a broader audience. Additionally, the convention will be accessible on Twitch, a popular video game livestreaming service. Over 200 content creators are expected to attend, reflecting the DNC’s strategy to engage with younger, digitally-savvy viewers.
- https://thehill.com/homenews/media/4825745-dnc-streaming-convention-younger-viewers/ – The Democratic National Committee (DNC) plans to stream the 2024 Democratic National Convention on multiple digital platforms, including TikTok, Instagram, YouTube, and Twitch, to attract younger viewers. The convention will be held in Chicago from August 19 to August 22, 2024. The DNC’s initiative aims to meet the evolving media consumption habits of younger audiences and broaden the convention’s reach beyond traditional television broadcasts.
- https://www.pbs.org/newshour/politics/what-to-watch-as-the-2024-democratic-national-convention-begins – The 2024 Democratic National Convention, themed ‘For the People, For Our Future’, is set to begin with a focus on Vice President Kamala Harris and Governor Tim Walz’s campaign. The convention will be streamed using vertical video on TikTok, Instagram, and YouTube, marking a DNC first. Over 200 social media content creators have been credentialed to cover the event, with dedicated workspace and live streaming opportunities from the convention floor. The DNC is also rolling out a ‘blue carpet’ for online creators to conduct interviews.
- https://blueprint.democrats.org/p/from-the-beltway-to-your-backyard – DNC Chair Ken Martin released a memorandum outlining seven organizing principles for the DNC, emphasizing the importance of organizing early, always, and everywhere to achieve electoral success. The DNC is investing in grassroots efforts, including training programs and local party engagement, to strengthen Democratic infrastructure and ensure long-term success. The initiative reflects a commitment to building a robust and widespread organizational presence across the country.
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