4:18 pm - June 26, 2025

Swiss publisher sees gains in Germany and from premium digital subscriptions.

Swiss media company NZZ increased its adjusted operating profit by 11 percent in 2024, driven by growth in digital subscriptions and higher revenue per user, particularly in its German expansion market.

Total revenue for the year was 248.3 million Swiss francs ($287 million), down 1 percent on the previous year, largely due to reduced performance billing linked to an IT separation from CH Media. But the company’s digital business continued to grow, offsetting some of the wider structural challenges in print.

User-derived revenue rose 2 percent to 114.9 million Swiss francs ($133 million), with subscriber numbers remaining steady at just over 212,000. Digital revenue per user increased, helped by the launch of the premium product NZZ Pro. In Germany, user market revenue rose 11 percent on the back of strong digital subscriber growth.

Advertising revenue fell 2 percent to 103.4 million Swiss francs ($119 million), with print again the weakest area. The share of digital advertising, however, continues to increase.

NZZ’s adjusted operating profit rose to 16.6 million Swiss francs ($19 million), with net profit at 14.8 million ($17 million).

“The strong financial results in 2024 reinforce our strategy,” said CEO Felix Graf. “Increasingly, customers are willing to pay for our form of journalism in the digital world—not only in our home market Switzerland but also increasingly in our growth market Germany.”

Source: Noah Wire Services

More on this

Noah Fact Check Pro

The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.

Freshness check

Score:
8

Notes:
The narrative refers to events and financial results from 2024, indicating recent information. However, without specific dates or context about recent news, it could be part of ongoing reporting.

Quotes check

Score:
6

Notes:
The quote from Felix Graf does not have an identified earliest source. While it seems original, without further verification, its first use cannot be confirmed.

Source reliability

Score:
9

Notes:
The narrative originates from Neuer Zürcher Zeitung (NZZ), a reputable Swiss media outlet known for reliable reporting.

Plausability check

Score:
8

Notes:
The claims about financial growth, strategic investments, and market trends appear plausible given the context of NZZ’s expansion efforts. However, specifics about future performance projections cannot be verified without further context.

Overall assessment

Verdict (FAIL, OPEN, PASS): PASS

Confidence (LOW, MEDIUM, HIGH): HIGH

Summary:
The narrative appears to be fresh, with plausible claims and a reliable source. While the quote’s originality is uncertain, the overall assessment supports the narrative’s credibility.

Tags:

Register for Editor’s picks

Stay ahead of the curve with our Editor's picks newsletter – your weekly insight into the trends, challenges, and innovations driving the future of digital media.

Leave A Reply

© 2025 Tomorrow’s Publisher. All Rights Reserved. Powered By Noah Wire Services. Created By Sawah Solutions.
Exit mobile version
×