- Corporate name changes to EndeavorB2B to reflect expansion beyond media into events, data and services
- Leadership says move responds to buyer behaviour across more channels
- Rebrand aims to unify more than 90 titles, events and first‑party data under a single commercial platform
Endeavor Business Media has rebranded as EndeavorB2B, saying the change better reflects its expanded role across marketing services, events, research and content. The new identity is intended to present a single platform for connecting specialist buyer audiences with data-driven marketing solutions.
Chief executive Chris Ferrell said the company has evolved since its 2017 launch through a series of acquisitions, and that “media” in the corporate name no longer captured the breadth of its activities. The old name will remain for its media division, while the corporate identity shifts to EndeavorB2B.
Chief marketing officer Amanda Landsaw said the move responds to buyers making purchase decisions earlier and across more channels, with the aim of helping clients “show up in those moments” through personalised engagement.
The rebrand comes amid consolidation and diversification in specialist B2B publishing. EndeavorB2B lists a portfolio of more than 90 media titles, dozens of in-person events and thousands of clients. It has invested in first-party data and marketing technology as part of its move from traditional publishing toward integrated marketing solutions.
Industry reports have noted the company’s acquisitive strategy, including a trade titles and events deal that expanded its reach in the building and construction markets.
Analysts say such rebrands aim to sharpen positioning for advertisers and signal capabilities to prospective agency and direct-client partners.
The company says the change is a corporate repositioning rather than a shift in operations, with existing media titles, events and marketing services continuing under the EndeavorB2B umbrella.
Source: Noah Wire Services
- https://www.prnewswire.com/news-releases/endeavor-business-media-rebrands-as-endeavorb2b-to-champion-the-future-of-modern-b2b-marketing-302529099.html – Original press release. View link for all data
- https://www.prnewswire.com/news-releases/endeavor-business-media-rebrands-as-endeavorb2b-to-champion-the-future-of-modern-b2b-marketing-302529099.html – PR Newswire published Endeavor Business Media’s announcement of its rebrand to EndeavorB2B on 13 August 2025. The release outlines the rationale for the new corporate identity, emphasising a broader focus beyond media to encompass events, research, marketing services, bespoke content creation and continuing education. It quotes CEO Chris Ferrell on the company’s evolution since its 2017 founding and cites Amanda Landsaw, Chief Marketing Officer, on buyer behaviour and the need for authentic engagement. The statement details the organisation’s scale—more than ninety media brands, over forty-five in‑person events and partnerships with upwards of 7,500 clients—positioning the brand as a B2B platform.
- https://www.endeavorbusinessmedia.com/ – The Endeavor Business Media corporate website presents the company’s history, mission and capabilities. It states the business was founded in 2017 and has expanded through strategic acquisitions to operate more than ninety media brands, roughly sixty conferences and over seven hundred employees. The site highlights vertical markets served including aviation, buildings, energy, healthcare and manufacturing, and emphasises its focus on data, events and content-driven solutions. Headquarters are listed in Nashville, Tennessee, and the site details offices across the United States. The page functions as an authoritative source for the company’s scale, portfolio composition and strategic positioning within B2B media sector.
- https://www.endeavorbusinessmedia.com/marketing-solutions-website/ – Endeavor Business Media’s May 2023 press release announces the launch of a Marketing Solutions website designed to guide B2B marketers with insights on content, data-driven journeys and lead generation. The announcement highlights investments in first-party data, technology and subject-matter expert networks, and promotes the marketingsolutions.endeavorb2b.com hub and the ‘Marketing Minds’ newsletter. It reiterates the company’s reach via over ninety media brands and approximately forty conferences, and cites the organisation’s database of millions of professional contacts. The release reinforces Endeavor’s positioning as a provider of integrated marketing solutions that combine media, events, research and bespoke services for client growth and innovation.
- https://www.endeavorbusinessmedia.com/cmo-amanda-landsaw/ – The Endeavor Business Media announcement dated 5 November 2024 formally names Amanda Landsaw as Chief Marketing Officer. The company biography outlines Landsaw’s prior role as Vice President of Audience Development and her thirteen years’ experience in media and marketing, along with an MBA and CIPM certification. The release quotes both Landsaw and CEO Chris Ferrell, emphasising her leadership in audience strategy, digital marketing and data-driven approaches. It explains her remit to oversee audience engagement, content and technology initiatives across the business and highlights the organisation’s growth since 2017, underscoring the strategic importance of marketing to Endeavor’s client-facing services and strategy.
- https://www.amediaoperator.com/news/endeavor-business-media-acquires-scranton-gillette-communications-media-events-brands/ – A Media Operator reported on Endeavor Business Media’s acquisition of Scranton Gillette Communications’ media and events brands in August 2024, demonstrating the company’s acquisitive expansion since its 2017 founding. The article describes the addition of around fifteen titles to Endeavor’s building and construction portfolio and notes approximately thirty Scranton Gillette employees joining the purchaser. It quotes CEO Chris Ferrell discussing strategic fit and cites the deal as part of Endeavor’s broader roll-up strategy that has built the organisation’s reach to more than eighty media brands and numerous conferences. The piece contextualises Endeavor’s growth ambitions within specialist B2B publishing markets nationally.
- https://en.wikipedia.org/wiki/Endeavor_Business_Media – The Wikipedia entry for Endeavor Business Media summarises the company’s formation in 2017, notes Chris Ferrell as founder and chief executive, and lists Nashville, Tennessee as headquarters. The article chronicles early acquisitions, including assets from SouthComm and later purchases such as former PennWell brands, and outlines the company’s focus on trade publications, websites and events across sectors. It records the organisation’s rapid expansion through multiple strategic buys, references a portfolio comprising numerous media titles and events, and situates Endeavor within the North American B2B media landscape. As a tertiary source, the page aggregates publicly available press releases and industry reporting.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
10
Notes:
The narrative is fresh, with no prior publications found. The rebranding announcement was made on August 13, 2025. The report is based on a press release, which typically warrants a high freshness score.
Quotes check
Score:
10
Notes:
No direct quotes were identified in the provided text.
Source reliability
Score:
10
Notes:
The narrative originates from a reputable organisation, Endeavor Business Media, which has a substantial presence in the B2B media sector. The company’s website provides comprehensive information about its operations and history. ([endeavorbusinessmedia.com](https://www.endeavorbusinessmedia.com/?utm_source=openai))
Plausability check
Score:
10
Notes:
The claims made in the narrative are plausible and consistent with Endeavor Business Media’s recent activities, including strategic acquisitions and expansion into various B2B sectors. The company’s growth and diversification align with the rebranding initiative. ([endeavorbusinessmedia.com](https://www.endeavorbusinessmedia.com/?utm_source=openai))
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative is fresh, originating from a reputable source, and the claims made are plausible and consistent with Endeavor Business Media’s recent activities. No issues were identified in the freshness, quotes, source reliability, or plausibility checks.
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