Nearly a decade ago I sat in a hotel meeting room in Bermondsey, a newly revived neighbourhood of south London, with a number of colleagues from all departments of The Times and The Sunday Times. The papers were themselves newly revived, having recently returned to profit on the back of launching digital subscriptions for...
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The trouble with targets: why setting one is the easy bit
Alan Hunter
Alan Hunter is a co-founder of HBM Advisory, which helps publishers make the most of their digital content. Previously, he was head of digital at The Times and Sunday Times after a career as a print journalist
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