4:04 pm - May 12, 2026
Author: Alan Hunter
Alan Hunter
Alan Hunter is a co-founder of HBM Advisory, which helps publishers make the most of their digital content. Previously, he was head of digital at The Times and Sunday Times after a career as a print journalist
News organisations are reducing their story counts to boost engagement Examples show that fewer stories can lead to increased…
Reflects on the 10-year anniversary of the Times’ website and app launch Shares lessons learned from navigating change and…
The industry faces existential questions about purpose and value Traditional notions of a “paper of record” are increasingly outdated…
Highlights the importance of audience teams in newsrooms Critiques their ongoing marginalisation despite proven value Advocates for promoting audience…
The New York Times newsroom has grown by over 50% in a decade, marking ongoing success. Historical overexpansion at…
Traditional newsrooms are overwhelmed with extensive coverage for huge events Readers primarily seek perspective and education, not multiple updates…
Industry leaders emphasise the urgent need to adapt to fast-paced shifts driven by AI and creator integration Traditional media…
Nearly a decade ago I sat in a hotel meeting room in Bermondsey, a newly revived neighbourhood of south…
For a long time I thought it was the most cynical thing I had heard in my working life. “There…
News publishers in India are asking the same questions and facing the same issues as those in the US…
© 2026 Tomorrow’s Publisher. All Rights Reserved. Powered By Noah Wire Services. Created By Sawah Solutions.