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Author: Alan Hunter
Alan Hunter is a co-founder of HBM Advisory, which helps publishers make the most of their digital content. Previously, he was head of digital at The Times and Sunday Times after a career as a print journalist
Expert warns news industry is still writing as if it’s 1957 Discussions highlight challenges of mobile storytelling and atomisation…
Bezos defends the profitability of journalism as a measure of relevance Changes in Google search algorithms threaten traditional news…
News organisations are recognising the value of individual journalists as brands Traditional anonymity at outlets like The Economist is…
Examines the American focus on prestigious awards over reader needs Critiques the biased and inward-looking nature of the Pulitzers…
News organisations are reducing their story counts to boost engagement Examples show that fewer stories can lead to increased…
Reflects on the 10-year anniversary of the Times’ website and app launch Shares lessons learned from navigating change and…
The industry faces existential questions about purpose and value Traditional notions of a “paper of record” are increasingly outdated…
Highlights the importance of audience teams in newsrooms Critiques their ongoing marginalisation despite proven value Advocates for promoting audience…
The New York Times newsroom has grown by over 50% in a decade, marking ongoing success. Historical overexpansion at…
Traditional newsrooms are overwhelmed with extensive coverage for huge events Readers primarily seek perspective and education, not multiple updates…
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Stay ahead of the curve with our Editor's picks newsletter – your weekly insight into the trends, challenges, and innovations driving the future of digital media

