5:29 am - July 10, 2025

For a long time I thought it was the most cynical thing I had heard in my working life. “There are no prizes for being right, Alan,” said the senior executive during a conversation about whether we should sign up to a shiny new initiative that was being dangled in front of news publishers by...

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Alan Hunter is a co-founder of HBM Advisory, which helps publishers make the most of their digital content. Previously, he was head of digital at The Times and Sunday Times after a career as a print journalist

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