4:10 pm - December 5, 2025

  Industry leaders emphasise the urgent need to adapt to fast-paced shifts driven by AI and creator integration Traditional media must adopt new skills and operational models around niche content, podcasts and events Strong leadership behaviours are essential to navigate the upheaval and prevent a potential crisis in news organisations When it came to the...

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Alan Hunter is a co-founder of HBM Advisory, which helps publishers make the most of their digital content. Previously, he was head of digital at The Times and Sunday Times after a career as a print journalist

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