8:44 am - April 29, 2026

The paper failed to meet analyst expectations as it reported an increase of 260,000 paid digital subscribers in Q3, reaching over 11 million.

The New York Times fell short of expectations for subscriber growth in the third quarter of the year, from July through September, as it added 260,000 new paid digital subscribers. This was about 20,000 shy of predictions but its total subscriber count did grow to more than 11 million for the first time.

This total includes 10.47 million subscribers exclusively to digital offerings, separate from its traditional print service.

Adjusted operating profit saw a rise of 16.1 percent, reaching $104.2 million, compared to $89.8 million recorded in the same quarter of the previous year. The overall revenue for the quarter increased by 7 percent to $640.2 million, demonstrating a healthy financial position for the paper as it continues to navigate the digital landscape.

The New York Times has set an ambitious target to expand its subscriber base further, aiming to reach 15 million subscribers by the conclusion of 2027. This strategic goal underscores the company’s commitment to broadening its digital footprint in an increasingly competitive media environment.

In a related development, on the same day the earnings report was released, the Times Tech Guild, which represents over 600 of the company’s technology staff, initiated a strike. This industrial action comes amid ongoing negotiations between the union and the management concerning salary adjustments and other employment conditions. The strike reflects underlying tensions within the organisation as staff seek improved remuneration and working conditions.

Source: Noah Wire Services

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