3:56 am - March 7, 2026
The paper failed to meet analyst expectations as it reported an increase of 260,000 paid digital subscribers in Q3, reaching over 11 million.
The New York Times fell short of expectations for subscriber growth in the third quarter of the year, from July through September, as it added 260,000 new paid digital subscribers. This was about 20,000 shy of predictions but its total subscriber count did grow to more than 11 million for the first time.
This total includes 10.47 million subscribers exclusively to digital offerings, separate from its traditional print service.
Adjusted operating profit saw a rise of 16.1 percent, reaching $104.2 million, compared to $89.8 million recorded in the same quarter of the previous year. The overall revenue for the quarter increased by 7 percent to $640.2 million, demonstrating a healthy financial position for the paper as it continues to navigate the digital landscape.
The New York Times has set an ambitious target to expand its subscriber base further, aiming to reach 15 million subscribers by the conclusion of 2027. This strategic goal underscores the company’s commitment to broadening its digital footprint in an increasingly competitive media environment.
In a related development, on the same day the earnings report was released, the Times Tech Guild, which represents over 600 of the company’s technology staff, initiated a strike. This industrial action comes amid ongoing negotiations between the union and the management concerning salary adjustments and other employment conditions. The strike reflects underlying tensions within the organisation as staff seek improved remuneration and working conditions.
Source: Noah Wire Services
More on this & sources
- https://www.thewrap.com/new-york-times-earnings-q3-2024/ – Corroborates the addition of 260,000 new digital subscribers and the total subscriber count of over 11 million, including 10.47 million digital-only subscribers.
- https://www.thewrap.com/new-york-times-earnings-q3-2024/ – Supports the financial performance with a 19.6% increase in net income and a 7% increase in revenues to $640.2 million.
- https://www.pymnts.com/subscriptions/2024/new-york-times-sees-digital-subscriptions-slow-consumers-cut-spending/ – Confirms the addition of 260,000 digital-only subscribers and the total revenue of $640.2 million, as well as the expectation of 7% to 9% increase in subscription revenues in the fourth quarter.
- https://www.thewrap.com/new-york-times-earnings-q3-2024/ – Details the company’s target to reach 15 million subscribers by the end of 2027 and the strategic focus on broadening its digital footprint.
- https://www.thewrap.com/new-york-times-earnings-q3-2024/ – Reports on the strike by the Times Tech Guild and the ongoing negotiations regarding salary adjustments and employment conditions.
- https://www.pymnts.com/subscriptions/2024/new-york-times-sees-digital-subscriptions-slow-consumers-cut-spending/ – Provides context on the impact of consumer spending on digital subscriptions and the performance of The Athletic.
- https://www.nytimes.com/2024/08/07/business/media/new-york-times-earnings.html – Supports the overall revenue increase and the growth in digital advertising revenue, as well as the decline in print advertising.
- https://www.thewrap.com/new-york-times-earnings-q3-2024/ – Details the financial performance of The Athletic, including its adjusted operating profit and revenue growth.
- https://www.cnbc.com/2024/11/04/new-york-times-nyt-q3-earnings-report.html – Corroborates the slowdown in digital subscriber growth and the impact on the company’s stock price.
- https://www.thewrap.com/new-york-times-earnings-q3-2024/ – Explains the company’s strategy to make audio a more direct driver of subscriptions and the role of premium lifestyle products.
- https://www.nytimes.com/2024/08/07/business/media/new-york-times-earnings.html – Highlights the synergy between The Times’s journalism and its lifestyle offerings, contributing to its robust position in the evolving media environment.
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