The Daily Mail has announced that all of its digital platforms – including MailOnline – will operate under a single masthead: Daily Mail. The move is designed to eliminate reader confusion and unify its global digital output under one of the most recognised names in media.
Alongside the rebrand, the company has set a target of reaching one million digital subscribers by October 2028. It currently has more than 325,000 digital subscribers worldwide, including 20,000 in Australia and 50,000 in the United States.
The changes follow the launch of Mail+ last year, which the company says is one of the fastest-growing subscription services in the news sector.
To support its goals, the Daily Mail is investing in new editorial software and creative tools, as well as rolling out product updates including a revamped website, app upgrades, more video content and an improved range of newsletters.
Danny Groom, Publisher and CEO of dmg media, said: “Our industry is changing at a breathtaking pace and we are confident our new ‘One Daily Mail, One Million’ strategy will put us in the strongest possible position to thrive in the years ahead.”
Editor-in-Chief Ted Verity called the subscription goal “a big target,” but said it was achievable. “The Daily Mail has always had an intuitive understanding of what its audience wants—and that’s never been more important than today.”
- https://www.ft.com/content/7aa5a52a-c45e-46a7-9aa5-043050e10841 – This article discusses DMG Media’s plans to merge its print and online teams into a unified seven-day operation, aiming to eliminate redundancy and enhance efficiency, which aligns with the Daily Mail’s digital rebrand and growth strategy.
- https://partnerships.dailymail.com/news/daily-mail-unveils-new-global-video-strategy-and-commercial-opportunities/ – The article details the Daily Mail’s launch of a new global video strategy, including a slate of premium content and original video franchises, supporting its ambition to become the world’s most popular video publisher.
- https://partnerships.dailymail.com/news/daily-mail-plans-global-expansion/ – This piece outlines the Daily Mail’s ambitious plans for global expansion, including reaching over 1 billion global users monthly and investing in digital content across new and existing channels, reflecting its growth objectives.
- https://www.dmgmedia.co.uk/news/whats-new-for-news-in-2025/ – The article features insights from media bosses, including the Daily Mail’s Ben Bailey, discussing the launch and rapid growth of Mail+, the company’s subscription service, highlighting its success in the news sector.
- https://www.inma.org/blogs/readers-first/post.cfm/mail-online-pivots-to-subscriptions-ai-search-remakes-the-web – This article discusses Mail Online’s strategic shift towards subscriptions, exemplifying the broader trend of news publishers adapting to digital challenges, which is relevant to the Daily Mail’s rebranding and growth plans.
- https://www.inma.org/blogs/readers-first/post.cfm/news-media-can-maximise-digital-subscription-growth-in-2024 – The piece examines strategies for news media to maximise digital subscription growth, providing context to the Daily Mail’s goal of reaching one million digital subscribers by October 2028.
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