Business Insider embraces AI-driven journalism with new byline

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1. https://www.mediapost.com/publications/article/410189/business-insider-to-publish-ai-created-stories-und.html – Please view link – unable to able to access data
2. https://www.mediapost.com/publications/article/410189/business-insider-to-publish-ai-created-stories-und.html – Business Insider is embracing AI by publishing stories under the ‘Business AI’ byline. These articles are generated by AI and edited by human editors to ensure quality, accuracy, and fairness. The company views AI as a valuable tool for tasks like drafting, transcription, research, data analysis, and fact-checking, with human oversight ensuring the final content meets their standards. They also use AI for automated products without human oversight, such as their search tool and audio briefing, transparently labeling any content fully generated by AI. The company acknowledges that AI technology and industry standards are evolving and may adapt their approach over time.
3. https://www.thewrap.com/ai-newsroom-mandate-publishing-mathias-dopfner-axel-springer/ – Axel Springer CEO Mathias Döpfner has mandated the use of AI across the company’s newsrooms, including Business Insider. In an internal meeting, Döpfner emphasized that employees are expected to use AI tools for tasks like presentations and document analysis, stating that the only explanation needed is if AI isn’t used. He highlighted the transformative impact of AI, comparing it to the internet’s first wave, and encouraged staff to embrace the technology, acknowledging that while mistakes may occur, they should be addressed promptly.
4. https://www.reuters.com/technology/business-insider-cuts-21-workforce-memo-shows-2025-05-29/ – Business Insider is laying off approximately 21% of its workforce due to declining web traffic and increased reliance on generative AI tools like ChatGPT. CEO Barbara Peng explained that while the company now earns twice as much revenue per site visit compared to two years ago, 70% of its business remains vulnerable to changes in web traffic. To remain sustainable amid uncontrollable traffic drops, the company is downsizing to stabilize operations. Business Insider is also accelerating its use of AI, with many employees using Enterprise ChatGPT and other AI tools to improve efficiency and enhance reader experience. Additionally, the company is shifting its content strategy to focus on high-engagement topics and is largely exiting its commerce business. A new venture, BI Live, an events-based business, is being launched due to rising demand. These changes mirror broader industry trends, as seen with recent layoffs at The Washington Post and the Associated Press as media companies adapt to digital transformations and cost pressures.
5. https://www.axios.com/2023/04/13/insiders-newsroom-will-start-experimenting-with-ai – Insider’s newsroom is planning to experiment with AI in its journalism, as announced by global editor-in-chief Nicholas Carlson. The initiative is driven by the belief that a significant technological change is inevitable, and the company aims to harness it rather than be overwhelmed. A working group will be formed to explore responsible integration of AI into their workflow, followed by the establishment of AI guidelines and best practices for the broader newsroom. Initially, AI will aid in generating story outlines, correcting typos, crafting SEO-optimized headlines, and preparing interview questions. Sensitive information will not be input into AI tools like ChatGPT. The newsroom staff, excluding the working group, are encouraged only to experiment with AI without incorporating AI-generated content into their work until formal recommendations are made. While AI can enhance research and sentence structure, concerns about reliability and misinformation persist. Carlson emphasized the importance of cautious and responsible experimentation to leverage AI effectively.
6. https://www.newsbytesapp.com/news/science/business-insider-will-now-write-stories-using-ai/story – Business Insider has updated its policy to allow journalists to use AI for drafting stories, provided the final work is their own. The internal memo from Heller included a dedicated FAQ section on the use of AI for drafting stories, affirming that journalists can use AI but must ensure the final work is theirs. The policy does not require disclosure of AI usage in articles, except for entirely AI-generated or unvetted content, which will be transparently labeled. This approach reflects Business Insider’s commitment to integrating AI tools while maintaining editorial standards and transparency.
7. https://technation.news/axel-springer-ceo-global-standard-ai-newsrooms/ – Axel Springer CEO Mathias Döpfner has set a new global standard for AI integration in newsrooms. In an internal meeting streamed from Berlin, Döpfner emphasized that employees are expected to use AI tools for tasks like presentations and document analysis, stating that the only explanation needed is if AI isn’t used. He highlighted the transformative impact of AI, comparing it to the internet’s first wave, and encouraged staff to embrace the technology, acknowledging that while mistakes may occur, they should be addressed promptly. This directive underscores Axel Springer’s commitment to leveraging AI to enhance journalistic practices.