The podcasting firm’s inaugural CMO Summit discussed the vast opportunities in podcasting for brands. Podcasting has become a mass-market medium, but UK brands are still lagging in their response, according to the founders of production company Goalhanger, which is behind many of Britain’s leading podcasts. Speaking at the company’s first Chief Marketing Officer Summit, co-founder Tony Pastor said advertisers had been slow to grasp the scale and intimacy of podcast audiences. “I’ve been saying for some time now that podcasting has broken out as a mass-market medium but the brands and agencies have still not caught up with that fact…

A recent study reveals the concerning implications of AI search tools on news publishers. Recent research conducted by the Tow Center for Digital Journalism reveals that nearly 25% of Americans now use artificial intelligence (AI) search tools instead of traditional search engines, highlighting a shift in how information is accessed online. The study involved an examination of eight AI chatbots which included tools like ChatGPT and Perplexity. It aimed to assess their capabilities in retrieving and correctly citing news content from various publishers. The methodology included running 1,600 queries, where researchers provided short excerpts from randomly selected articles, expecting the…

Boston Globe Today is cancelled as the company focuses on other multimedia projects. The Boston Globe has announced the cancellation of its weekday television programme, Boston Globe Today, which was a co-production with the New England Sports Network (NESN. The company laid off four employees and reported that two members of the production team would remain to support upcoming video initiatives. CEO Linda Henry highlighted the complexities tied to daily television production as a driving factor in the decision. Boston Globe Media aims to invest in expanding its multimedia team, producing daily video content across news, sports and entertainment sectors.…

The funding will support the development of AI tools at the University of Maryland and Arizona State University. The Scripps Howard Foundation has allocated $2 million in funding to the Howard Centers for Investigative Journalism at the University of Maryland and Arizona State University, aiming to enhance journalistic practices through AI tools. Over three years, this investment is intended to develop and pilot various AI applications which will bolster local news reporting. The foundation originally established the Howard Centers in 2018 in honour of Roy W. Howard, the former chairman of the Scripps-Howard newspaper chain. The centres focus on nurturing…

The paper has approved AI tools for editorial tasks, setting guidelines and emphasising human oversight The New York Times has approved the use of artificial intelligence tools within its newsroom, permitting staff to utilise these technologies for tasks such as editing, summarising, coding and writing. This decision was communicated to employees through an internal email and was first reported by Semafor. As part of this initiative, product and editorial staff will receive training on AI, with a focus on a new internal tool named Echo. This tool is designed to summarise articles, briefings and other company activities. Alongside Echo, additional…

The fourth edition of event in Riyadh features major tech and entertainment companies. The Saudi capital, Riyadh, is positioning itself as a hub for modern media through the hosting of significant media forums and advanced studios. The fourth edition of the Saudi Media Forum is set to take place from February 19-21 and will be the largest media gathering in the Middle East. This year the forum will welcome prominent technology and content giants, including Sony and Google, who will provide insights into artificial intelligence and the future of news. Additionally, major players from the entertainment industry, such as Netflix,…

LinkedIn has extended its News Banner feature to India in a further challenge to news publishers. LinkedIn has rolled out a trial of its News Banner feature in India, offering access to timely news for users on its platform. The feature will be prominently displayed at the top of users’ feeds on mobile, highlighting significant developments and breaking news relevant to the professional landscape. The banner is only available to users in America, Canada and India for now. News publishers will watch the development closely as it is another example of a significant digital platform with a huge user base…

In a multimedia news environment, publishers will be keenly watching CNN’s shift to non-linear formats. CNN announced a significant restucturing this week as part of a new strategic plan from its CEO Mark Thompson. About 6 per cent of the CNN workforce, equating to around 200 jobs, will be cut as the company pivots to adapt to evolving audience consumption behaviours. Simultaneously it is recruiting for hundreds of new positions through a forthcoming $70 million investment from parent company Warner Bros Discovery. In his memo to employees, Thompson stressed the necessity of evolving in response to “profound and irreversible shifts”…

This year’s CES showcased advancements in audio-visual media, promising to reshape home entertainment and content creation with innovative technologies. Innovative technologies in audio-visual media were prominently featured at this year’s CES, with several companies unveiling groundbreaking products designed to integrate modern digital formats in both home entertainment and content creation. These developments align with evolving consumer expectations for convenience and engagement, marking a significant shift in how audio and visual media is produced and experienced. Displace, known for its advancements in television technology, showcased an updated version of its “world’s first truly wireless TV.” This television utilises an active-loop vacuum…

In a recent podcast, experts asked whether the rise of AI signals a decline for SEO, or if traditional practices remain relevant amid evolving search behaviours. In the latest episode of Google’s Search Off the Record podcast, discussions centred on the future of SEO amid the rising prevalence of AI in search technology. Host John Mueller raised the provocative question of whether SEO is on a “dying path,” signalling a significant conversation for digital marketers and publishers invested in the industry’s direction. Mueller was speaking to Gary Illyes, who has monitored the SEO landscape for years. Illyes expressed his scepticism…