A report reveals that South Korean users are increasingly engaging with global social media platforms like YouTube and Instagram, while local services such as KakaoTalk and Naver face declining usage. The digital landscape in South Korea is witnessing a significant shift as global social media platforms like YouTube and Instagram attract an increasing amount of user engagement, according to data released by the industry tracker WiseApp. The report, revealed on Sunday, highlights a noticeable rise in the time South Korean users spend on these platforms, contrasting with a decline in the usage of domestic platforms such as KakaoTalk and Naver.…

ITV Studios has unveiled Zoo 55, a new digital content label aiming to enhance engagement on platforms like YouTube, under the leadership of industry veteran Martin Trickey. ITV Studios has made a significant stride in expanding its digital content presence with the launch of Zoo 55, a new digital content label aimed at enhancing engagement across platforms like YouTube. This strategic move was announced by Ruth Berry, ITV Studios’ Managing Director of Global Partnerships, during the MIPCOM conference, a prominent event in the entertainment industry calendar, held in Cannes. Leading the new venture is Martin Trickey, a seasoned expert with…

Hikaru Nakamura, the world number two chess grandmaster, redefines success by eclipsing traditional tournaments through his rise as a leading influencer on platforms like Twitch and YouTube. In a remarkable career pivot, Hikaru Nakamura, a grandmaster and world number two in chess, has gained prominence not through the traditional chess tournaments but as a leading chess content creator online. Despite his impressive ranking, the 36-year-old Nakamura places less importance on competitive chess, viewing it more as a diversion from his primary career as an influencer on platforms like Twitch and YouTube. Nakamura’s journey into the world of online streams began…

As individuals strive for an engaging online presence amid evolving social media landscapes, a summer course reveals the challenges and ethical dilemmas of digital storytelling. In an era dominated by digital experiences, the landscape of social media continues to evolve, becoming an inextricable part of both personal and professional life. Many individuals find themselves navigating this complex world, often feeling pressured to develop an engaging online presence. The rise of platforms like TikTok has amplified this pressure, prompting some to seek professional guidance on how to effectively utilise these networks. One such individual, previously a social media professional, took a…

Italy’s pavilion at the Frankfurt Book Fair has ignited debate due to its austere presentation, contrasting sharply with the theme of ‘Rooted in the Future’, amid concerns over the current political climate and its impact on cultural discourse. Italy’s Dark Presentation at the Frankfurt Book Fair Sparks Controversy The 2023 Frankfurt Book Fair, a prestigious annual event celebrating literature from around the globe, has placed Italy in the spotlight as its guest country. However, this has not been without controversy. The event, taking place in Frankfurt, Germany, features Italy in an unusual light that has not resonated well with many…

As Gen Z embraces a trend of sharing raw and unfiltered life moments on platforms like TikTok, questions arise about the boundaries of digital citizenship and the ethics of online expression. Over recent years, social media platforms have observed a transformative shift in how users present themselves and their experiences online. Unlike the earlier trend of curating idealised versions of personal lives, there is now a discernible tendency among Gen Z users towards sharing more raw and unfiltered aspects of their existence. Platforms like Instagram and TikTok are replete with content that candidly showcases both anticipated and unwelcome life events,…

In a rare personal appearance, YouTube CEO Neal Mohan celebrated streamer IShowSpeed’s milestone of surpassing 10 million subscribers by personally presenting him with a Diamond Play Button, highlighting the evolving relationship between platform leaders and top creators. In a rare personal appearance, Neal Mohan, chief executive of YouTube, made headlines by personally delivering a Diamond Play Button to YouTube sensation IShowSpeed. The event marked a significant milestone in the streamer’s burgeoning career, as he celebrated surpassing 10 million subscribers on the platform. IShowSpeed, renowned for his dynamic and entertaining style, actually crossed the 30 million-subscriber threshold back in September 2024.…

As wineries look to engage the younger generation, TikTok’s innovative advertising options and user demographics present a promising avenue for boosting wine sales. As the holiday season approaches and marketing budgets for 2025 are being finalised, businesses are looking towards innovative platforms to engage with consumers. One avenue gaining attention is TikTok, which recently introduced changes to allow wine advertising, presenting a new opportunity for wineries to target younger, enthusiastic, and legal drinking age consumers. TikTok, with a staggering 1.1 billion active users worldwide, is increasingly becoming a central tool in marketing strategies. Notably, the platform has a diverse age…

Recent trends in kindness content on social media sparks debate over ethics, while Tesla’s self-driving system faces an investigation. The music industry mourns the loss of Liam Payne, as conservationists celebrate the birth of Sumatran tiger cubs. In recent times, social media platforms such as TikTok have witnessed a burgeoning trend termed “kindness content,” where influencers create videos of themselves performing charitable deeds, often involving giving money or essentials to strangers. Notable figures in this realm include Jimmy Darts, whose altruistic yet potentially controversial deeds have drawn millions of followers. These influencers often solicit donations from their online audience to…