The latest trend in video production is for the host or creator to remain hidden from view. A recent examination into the rising phenomenon of faceless content creation on YouTube highlights how many young creators are successfully leveraging the platform without needing to reveal their identities. This trend is particularly notable among younger generations who prefer mobile-first, easily digestible content. During a recent creator meetup, members discussed their shared experience of making substantial incomes from YouTube without ever appearing on camera. The gathering revealed that many successful channels focus on educational topics, demonstrating a diverse array of interests while simplifying…

The term ‘brain rot’ has emerged as the university publisher’s 2024 Word of the Year, illustrating concerns over the impact of short-form video content on youth cognitive engagement. The phenomenon of consuming short-form video content has led to the emergence of the term “brain rot” as Oxford’s 2024 Word of the Year, reflecting the rapid shift in media consumption habits among younger audiences. This term, which has seen a surge in usage by 230% from 2023 to 2024, encapsulates the detrimental effects of incessantly watching seemingly meaningless social media content. Casper Grathwohl, president of Oxford Languages, articulated the significance of…

The feature allows users to clear the algorithmic recommendations affecting their content feeds and is aimed at younger audiences as social networks come under political pressure to restrict their access. Instagram is introducing a new feature that allows users to clear the recommendation algorithm that dictates the content appearing on their feeds, a move devised by Meta to ensure the platform remains engaging and safe for its younger users. This announcement comes in response to growing concerns regarding the appropriateness of content being recommended to impressionable audiences and the threat of age limits from some countries. The social media platform…

Study reveals that nearly 40% of Americans aged 18 to 29 rely on social media influencers for news. Social media influencers are proving to be a significant source of news for young Americans, a recent study by the Pew Research Center reveals. As traditional news organisation face new challenges in reaching diverse and younger audiences, this emerging trend underscores the potential for evolution within the media landscape. Conducted with an extensive sample of nearly 11,000 U.S. adults, Pew’s study sheds light on how digital platforms and influencers are reshaping news consumption habits and presents opportunities for broadcasters keen to adapt.…

Bluesky is rapidly emerging as a popular alternative to traditional social media platforms, boasting over 15 million active users and was given a big boost post-US election. Bluesky has emerged as the big thing among social networks as the second Trump era begins, gaining traction among users seeking more control over their digital experience. This platform, designed as an open-source, decentralised network, offers an alternative to traditional social media, boasting features that put users in charge of what they see and share. Over the past year, Bluesky’s user base has expanded significantly, particularly following the US election. With more than…

The resounding victory of Donald Trump in the US presidential election has resulted in a significant drop in traffic to news websites compared to 2020. In stark contrast to the politically charged and protracted US presidential election of 2020, the 2024 race concluded swiftly, with Donald Trump declared the winner soon after polls closed. This accelerated timeline resulted in a noticeably diminished traffic bump to news sites compared with the sustained surge witnessed four years ago. Data from Similarweb, shared by David Carr, editor of insights, news and research, indicates a 20% drop in US web traffic to news sites…

A recent report reveals that 94% of teenagers believe media literacy should be mandatory in schools, amid rising encounters with online conspiracy theories. In an era increasingly dominated by digital information, a significant proportion of teenagers are encountering conspiracy theories and misleading narratives online. This has spurred a rising demand among students for media literacy education within schools, as revealed by a recent report from the News Literacy Project. The report highlights that a staggering 94% of teenagers believe that media literacy should be a mandatory part of their educational curriculum. Despite this overwhelming consensus, only 39% of teens…

A growing number of young Europeans are turning to basic mobile phones, seeking to escape the pressures of social media and reduce screen time. In a striking shift within the tech-savvy Generation Z, young Europeans are steerting away from persistent digital engagement with smartphones. Instead, they are opting for the simplicity of older, basic mobile phones — often referred to as “dumb phones” — that provide only fundamental functions such as calling and texting. This movement is gaining traction amid a growing need to disconnect from the relentless pull of social media and digital notifications that dominate contemporary life. This…

More than four in 10 among 18-34-year-olds have sought financial tips on social media. A recent survey conducted by investment firm Hargreaves Lansdown in collaboration with Opinium has highlighted the growing trend of young people, particularly those aged 18 to 34, turning to social media for financial advice. This demographic has shown a significant inclination towards using online platforms for guidance on various financial topics including spending decisions, budgeting and investments. The survey, carried out in September, reveals that among younger people, social media is the foremost choice for financial guidance, especially when deciding what to spend money on. More…

The social platform rival to Elon Musk’s X has been steadily growing out of the limelight. Just 16 months after its launch, Threads has reached 275 milliion monthly active users, according to Adam Mosseri, the Head of Threads and Instagram. This milestrone marks a significant chapter in Meta’s challenge to competitor X, formerly known as Twitter. Launched in July 2023, Threads was developed as an alternative to X, targeting users seeking new and engaging social networks. The platform experienced a remarkable uptake in the early stages, buzzing with over 100 million sign-ups within its first week. This swift adoption was…