Facing a 50% drop in global online traffic, The Sun is refocusing its digital growth on subscriber memberships and innovative video content. The Sun is refocusing its digital growth on reader memberships and original video content as it adapts to sharp declines in platform-driven traffic, Will Payne, director of digital, told the Newsrewired conference this week. Payne said that global online traffic to The Sun had halved to around 70 million monthly users by late 2024, driven by changes to algorithms at Google and Facebook. In response, The Sun is expanding its Sun Club membership, offering exclusive content and practical…

The Finance Newsletter will offer accessible, relatable financial insights to young Australians amid rising living costs and economic uncertainties. The Daily Aus has launched The Finance Newsletter, a new initiative designed to make financial news accessible and relatable for young Australians. Initially sponsored by EatClub, a discount dining platform, the newsletter breaks down complex economic stories into clear, jargon-free insights at a time when rising living costs are putting growing pressure on young consumers. The project aims to fill a gap in the market for straightforward financial content. Zara Seidler, co-founder of The Daily Aus, said young Australians were eager…

New feature aims to help users manage screen time without blocking access. YouTube is developing a new feature that will allow users to set daily time limits for watching Shorts, its short-form video offering. The feature, discovered in the latest beta version of the YouTube app, is designed to help users regulate their screen time amid growing concerns over the addictive nature of endless scrolling. According to Android Authority, users will be able to specify how many minutes or hours they want to spend on Shorts each day. Once the limit is reached, the app will pause the continuous scroll…

In a speech at the Society of Editors Media Freedom conference, Mitali Mukherjee highlighted the growing disconnect between news publishers and audiences. Mitali Mukherjee, acting director of the Reuters Institute for the Study of Journalism, has warned that the gap between news organisations and their audiences is widening, and said publishers must change not just their business models but the kind of journalism they produce if they want to survive. Speaking at the Society of Editors Media Freedom conference in London, Mukherjee said many people now feel alienated by the news. “The news, or the news industry, misses its audiences,…

The iconic fashion publication is set to relaunch in the UK, embracing nostalgia and Gen Z consumer desires. i-D magazine is set to relaunch on UK newsstands after a hiatus following its parent company Vice’s bankruptcy in 2023. The fashinon magazine has been acquired by model and entrepreneur Karlie Kloss under her Bedford Media conglomerate. At the launch event, Kloss described i-D as “an extraordinary piece of fashion history,” emphasising her determination to preserve its legacy. The revival of i-D comes amid a broader trend where fashion magazines are experiencing a resurgence, predominantly fuelled by nostalgia among Gen Z readers.…

A recent poll by the UK’s Electoral Commission reveals social media is regarded by many young people as trustworthy for political information. A recent poll conducted by the Electoral Commission indicates that nearly half of young people in the UK trust social media as a source for political information, despite the fear about misinformation. The survey, which encompassed 2,500 individuals aged 11 to 25, revealed that 44 per cent perceive social media as a form of reliable political news. Among respondents, 50 per cent cited social media as their source for political news, ranking it as the second-highest source, with…

As TikTok grapples with potential bans and regulatory scrutiny in the US, its advertising revenue growth may be at risk. TikTok’s advertising revenue is poised to exceed $30 billion this year, with nearly $12 billion of that total at risk if it is banned from operating in the United States. The platform, owned by ByteDance, has been rapidly evolving its role in the advertising landscape, demonstrating effectiveness from consumer discovery to purchase. WARC Media’s latest Platform Insights report provides critical data regarding TikTok’s forecasting and performance. The report estimates that if TikTok’s operations continue unimpeded in the US, its ad…

NBCUniversal reveals plans for a new mobile-first news option featuring both live streams and on-demand content. NBCUniversal is set to launch a “mobile first” news service, reflecting its strategy to appeal to the evolving preferences of younger viewers. Cesar Conde, chairman of NBCUniversal’s news operations, announced the initiative during an event in Washington yesterday organised by Semafor, indicating that the new service would cater to a demographic increasingly reliant on digital platforms for news consumption. The forthcoming news outlet will feature a combination of short-form and long-form video content, with assets produced by NBC News anchors and correspondents. This project…

Amazon Prime Video’s new blockbuster is a high-stakes reality competition that is redefining video and TV. Amazon Prime Video’s new reality competition series, Beast Games, hosted by popular YouTuber MrBeast, is attracting significant attention, despite a range of criticisms regarding its production quality. The series, which debuted recently, features 1,000 contestants, all competing for a whopping $5 million cash prize — a sum that MrBeast, whose real name is Jimmy Donaldson, frequently highlights as the largest in entertainment history. Set against extravagant backdrops including a bespoke city and a private island, the series draws inspiration from the Netflix dystopian hit,…

With 45% of its audience under 30, The Independent is focusing on authentic storytelling to keep them coming. The Independent has seemingly worked out how to attract young audiences, with 45% of the publication’s audience, which totals around 25 million users, being either Gen Z or millennials, according to its editor-in-chief Geordie Greig. Speaking on BBC’s The Media Show podcast, Greig talked about the evolving demands of these younger demographics, saying: “There’s a hunger for authenticity. It’s trust and truth they want.” This focus on credibility aligns with prevailing trends indicating that younger generations are gravitating towards sources that resonate…