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Monetisation
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The youth-focused publisher wants to become a ‘global entertainment powerhouse’, according to its CEO. Lad Bible Group continues to prosper in a challenging publishing landscape, with its revenue tripling from £30 million in 2020 to £90 million in 2024, predominantly fuelled by advertising. As brands hesitate to invest in news, the group’s audience has grown by 19% in the first nine months of the year, surpassing 503 million. In an interview with Digiday, CEO Solly Solomou discussed the company’s strategies for sustaining this momentum and achieving its target of £200 million in revenue. “Last year marked a good step towards…
The UK’s largest publisher is set to exceed financial expectations for 2024, thanks to a solid end to the fiscal year and increased digital revenues. Reach, the parent company of prominent British publications such as the Daily Mirror and the Express, has announced that its annual financial results for 2024 will surpass initial expectations, bolstered by a robust finish to the fiscal year. The company, which also oversees the Daily Star and various regional titles, is forecasting underlying annual earnings of £97.8 million, following a reported underlying operating profit of £96.5 million for 2023. The report is notable as it…
Survey of publishers saw declines in Q3 2024 in ad revenue and a slowdown in subs growth. Digital advertising for UK publishers declined in the third quarter of last year, according to a recent survey conducted by the Association of Online Publishers (AOP) and Deloitte. Their Digital Publishers’ Revenue Index (DPRI) indicates that display advertising experienced an 11.4% drop in revenue during the third quarter of 2024, contributing to an overall year-on-year decline of 0.1% in digital revenue, with total earnings recorded at approximately £152.8 million. Subscription revenues, which hold the status of the second largest revenue source for publishers,…
The introduction of traffic targets for Mirror journalists has raised alarms regarding editorial quality and job security. Journalists at the Mirror, one of Britain’s leading tabloids, have been given individual targets for the page views their articles must get, according to a report in Press Gazette. The move at the Reach-owned publication has sparked concerns among some staff about the potential impact on editorial quality and job security, with fears that it could incentivise clickbait headlines and sensationalised content at the expense of in-depth reporting. Sources at the Mirror have revealed that monthly targets for reporters start at around 250,000…
The site will cut 30 editorial positions, representing 22% of its newsroom, as it navigates difficult market conditions in the digital media landscape. HuffPost has announced a personnel reduction that will see 30 editorial positions eliminated, constituting about 22% of its newsroom. In a memo yo staff, HuffPost’s editor in chief, Danielle Belton, outlined the need for the cuts, attributing them to “growing challenges to our business.” HuffPost’s workforce currently totals around 132 employees, meaning the upcoming layoffs will significantly impact its editorial capacity. “I write with painful news,” Belton said in her memo. “HuffPost is undergoing a substantial round…
The storied magazine, famous for its long articles, is targeting a younger audience and enhancing its engagement through visual storytelling. The New Yorker is evolving its approach to storytelling by integrating longform documentaries into its content strategy, aiming to broaden its engagement and appeal to a younger audience. This is being orchestrated by Paul Moakley, the executive producer, and Sarah Lash, the vice president of acquisitions at parent company Condé Nast, who are responsible for deciding which documentaries are produced, acquired, and shared across various platforms, including the magazine itself and its YouTube channel, which has amassed one million…
The Dundee-based publisher announces a pre-tax profit of £93.8 million after previously reporting a £161 million loss. DC Thomson, the Dundee-based publishing group renowned for titles such as Stylist and The Beano, has reported a significant recovery from a £161 million loss, achieving a pre-tax profit of £93.8 million for the financial year ending 31 March 2024. This turnaround has been documented in newly-filed accounts with Companies House. However, revenue for the same period has seen a decline, dropping from £161.4 million to £153.8 million. Founded in 1905, DC Thomson is not only responsible for publishing well-known magazines but also…
The initiative aims to enhance revenue and adapt to changing reader habits under the leadership of Krissah Thompson and Samantha Henig. The Washington Post has firmed up its plans for a “third newsroom” with the launch of WP Ventures, aimed at broadening its audience reach, enhancing revenue and maintaining relevance amid the rapidly changing media environment. The move was announced by executive editor Matt Murray, who highlighted the urgency of adapting to evolving reader habits and the fundamental economics of the news industry. The new venture will be under the leadership of managing editor Krissah Thompson, who has extensive experience…
Survey identifies subscription growth, AI integration and audience engagement as key areas of focus for next year. A recent survey conducted by the Alliance for Audited Media (AAM) reveals insights into the objectives and expectations of American digital publishers heading into 2025. They reported significant changes this in digital subscription growth, advertising strategies and the integration of artificial intelligence in their operations, all of which will shape their future policies and practices. Of the 32 AAM-audited publishers surveyed, 53% indicated a positive trend in digital subscriptions, with a further 38% experiencing growth in sponsored content. Additionally, 34% of publishers successfully…
The tech journalist discusses his innovative approach to content distribution and monetisation. Eric Newcomer has successfully turned his newsletter business focused on start-ups and venture capital into a significant revenue stream, achieving $2 million in earnings. In an interview with Simon Owens, published by Talking Biz News, Newcomer discussed his approach to content distribution and monetisation strategies in the digital publishing landscape. Newcomer gained early traction in his career by securing interviews with influential CEOs, including Dara Khosrowshahi of Uber and Tony Xu of DoorDash. A pivotal moment for his newsletter occurred in January 2021 with the release of a…
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