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Monetisation
Daily Wire offers 10,000 lifetime memberships for $1,500 each Members enjoy early content access, memorabilia, and exclusive benefits Initiative aims to deepen supporter loyalty…
Ahead of Norway’s parliamentary election, Amedia offers free access to over 100 newspapers for 15 to 20-year-olds. Norwegian publisher Amedia is offering free digital access to more than 100 local newspapers for 15 to 20-year-olds in the run-up to September’s parliamentary election in a bid to boost democratic participation and rebuild trust in journalism among younger readers. Funded by a NOK 4.8 million ($470,000) grant from the Amedia Foundation, the initiative targets a demographic increasingly captured by social media and disengaged from traditional news. “We’re in a fierce battle for young people’s time and trust,” said Amedia CEO Anders Opdahl.…
Led by the entrepreneur Florian Novak, Jetzt aims to revive Austria’s media landscape with its subscription-based independent text and audio journalism. A new independent journalism platform in Austria is attempting a bold experiment: signing up 5,000 paying members before it even launches. The site, called Jetzt, is the brainchild of Florian Novak, and aims to rebuild public trust in news through a blend of in-depth text and audio journalism. Due to launch in September, Jetzt is selling itself not just as a publisher but as a community. A standard monthly membership costs €17.90, though sliding-scale pricing is available for those…
Advances in AI summarisation have caused 75% of Google queries to be answered without clicks, cutting traffic to independent websites and undermining their revenue models. Cloudflare calls for industry-wide compensation frameworks to protect content creators and preserve diversity online. The Decline of Traditional Web Traffic in the Era of Zero-Click Search For over a decade and a half, search engines—primarily Google—served as the pivotal gateway to internet content, underpinning the economic model of the web. Under this model, content creators optimised their material for search engine ranking, attracting visitors who were then monetised through advertising, affiliate marketing, or direct sales.…
The New York Times beat analyst expectations with strong results. The New York Times added 250,000 digital-only subscribers in the first quarter of 2025, helping push total revenue up 7.1% to $635.9 million and delivering better-than-expected profits despite continued pressure on its print business. Nearly half of its digital subscribers now take more than one product, a sign that its bundling strategy – which combines news, lifestyle, games, The Athletic and Wirecutter – is gaining traction. Average revenue per user rose to $9.54, up 3.6% year-on-year. Digital advertising also grew strongly, up 12.4% to $70.9 million. Total ad revenue rose…
The independent Slovakian news outlet Denník N celebrated its 10th anniversary with a groundbreaking subscription campaign that vastly exceeded expectations. Denník N, one of Slovakia’s leading independent news organisations, has recorded a major subscription success after a 10th anniversary campaign that combined flexible pricing, audience mobilisation and a strong editorial mission. The result was an example of what publications can achieve when they bring a innovative and cross-organisational approach to a campaign. The outlet initially aimed to attract 10,000 new subscribers over ten weeks with a simple offer: try Denník N for ten weeks and pay whatever you thought…
Head of AI strategy Jane Barrett outlines the agency’s approach to The Media Copilot Reuters is moving fast to integrate AI into its newsroom but says trust and editorial standards will not be sacrificed in the process. Jane Barrett, the agency’s Head of AI Strategy, told The Media Copilot that Reuters had shifted from a “wait and see” stance to a proactive effort to “lead and shape” how generative AI is used across its global operations. The focus is not on replacing reporters but on helping them work more efficiently. Barrett said staff concerns about job security had been met…
The Nation Media Group has announced major changes in its editorial leadership aimed at enhancing digital growth and audience engagement across East Africa. The Nation Media Group (NMG) has announced a major reorganisation of its editorial leadership, aimed at strengthening its digital-first strategy and deepening audience engagement across Kenya, Uganda and Tanzania. Editor-in-Chief Joe Ageyo outlined the changes to editorial staff last week, positioning the moves as a critical step towards reinforcing innovation and streamlining content delivery across the group. Central to the restructuring is the creation of a new Executive Editor for Digital Innovation role, now held by Victor…
Nonprofit news startup shuts down less than two years after launch despite major funding. Houston Landing, a nonprofit digital news outlet launched in June 2023, will close by mid-May after failing to secure sustainable funding. The shutdown highlights the ongoing difficulties faced by nonprofit local news startups even when they launch with substantial backing. The Landing was born out of a two-year study by the American Journalism Project into Houston’s media landscape and opened with more than $20 million in initial funding. It aimed to deliver free, accountability-focused journalism that reflected the city’s diversity and quickly expanded to more than…
Kenya’s largest media house struggles with falling ad revenue and high inflation. Nation Media Group (NMG) has reported a loss of $1.9 million (KES 254.4 million) for 2024, a 27% increase on the $1.5 million (KES 205.7 million) loss recorded the previous year. The company blamed falling advertising revenues and difficult economic conditions, even as its digital business posted growth. Total revenues dropped by 12.5% to $48 million (KES 6.229 billion), the steepest annual decline for the media group in more than a decade. NMG, whose brands include the Daily Nation, Business Daily and NTV, cited a “challenging macroeconomic environment”…
Jonathan Roberts says storytelling still matters – but the rules of distribution are changing fast. Artificial intelligence is reshaping digital publishing and Dotdash Meredith is among the companies moving quickly to adapt. In a recent interview with The Media Copilot, the company’s Chief Innovation Officer, Dr Jonathan Roberts, outlined how the publisher is balancing AI adoption with editorial integrity, and why human storytelling still matters in an increasingly automated environment. Home to titles including People, InStyle and Investopedia, Dotdash Meredith has built a reputation for data-driven strategy. It has developed its own ad tech platform, D/Cipher, aimed at the post-cookie…
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