Answer engine optimisation (AEO) is the next stage in the rapid transition away from traditional SEO. Publishers have spent the past decade or so honing their strategies to best use SEO. Now they have to learn a new skill – answer engine optimisation, or AEO. This innovative strategy focuses on enhancing the accessibility and relevance of...

Leading media organisations have launched legal action against OpenAI for the unauthorised use of their articles in AI training. A coalition of prominent Canadian media organisations has initiated legal action against OpenAI, citing the unauthorised use of their articles in the training of its artificial intelligence models. This lawsuit, first reported by The Guardian, was...

The strategy chief at the Dutch public broadcaster NPO has been brought in to enhance AI capabilities in news publishing. Ezra Eeman has been appointed to spearhead a series of AI initiatives at WAN-IFRA, aiming to bolster the integration of artificial intelligence technologies within the news publishing sector. With an extensive background in media innovation...

The Republican-led administration may reverse key AI regulations established under President Biden, impacting issues of copyright, user privacy and ethical standards for AI-generated content. The evolving landscape of artificial intelligence (AI) regulation is set for a seismic shift following the 2024 United States elections, as the incoming Republican administration grapples with pressing issues surrounding copyright,...

Among initiatives is the Facebook Content Monetization Beta Programme which is aimed at enhancing earnings and engagement for creators through performance-based models. Meta Platforms has reported a significant achievement in its support for content creators, announcing that it has disbursed over $2 billion in earnings so far in 2024. This development, highlighted in a recent...

Journalists at The Guardian and Observer will stage a 48-hour strike on December 4 and 5 to protest the planned sale of The Observer to Tortoise Media. Journalists at The Guardian and Observer newspapers will stage a 48-hour strike on December 4 and 5 in protest of the planned sale of The Observer to Tortoise...

The decision has sparked criticism from writers’ groups, spotlighting concerns over resource allocation amid industry-wide changes towards AI and digital engagement. Hearst Magazines has announced layoffs as part of an operational restructuring aimed at reallocating resources to align with its evolving business strategy. This decision was communicated in a memo from Debi Chirichella, president of...

With 44% of Reach’s articles surfacing on the platform, the publisher is adapting its content strategy to engage a more casual audience while diversifying its traffic sources. Google Discover is now the biggest single source of traffic for Reach, the UK’s largest publisher. Discover, which appears on the Google app and mobile homepage, now surpasses...

Report indicates a shift towards aggregated services and innovative pricing models. Personalisation and engagement strategies leveraging AI are essential for retaining subscribers and fostering growth in a saturated market. Subscription “stacking” is projected to decline from its peak levels as consumers rationalise the number of services they use, according to a forecast from Deloitte’s recent...

The news wire announces a significant restructuring of its workforce, including layoffs and early retirement incentives, to adapt to the changing media landscape and enhance its digital content production. The Associated Press (AP) has announced layoffs of about 8% of staff as it attempts to align its workforce more closely with the digital media environment....