South China Morning Post’s SCMP Plus has received the gold award at the Digital Media Awards Asia for its pioneering approach to digital subscriptions.
South China Morning Post has won gold at the Digital Media Awards Asia for its premium subscription product SCMP Plus, which was praised for offering in-depth context and analysis on China at a time when high-quality reporting on the region is in growing demand.
The award, in the digital subscription and reader revenue project category, was announced on Wednesday at a ceremony in Kuala Lumpur hosted by WAN-IFRA, the World Association of News Publishers. SCMP also won gold in branded content for a Morning Studio campaign created with Cathay Pacific’s air-cargo unit, focused on the transportation of pandas to Hong Kong.
Catherine So, CEO of SCMP, said the recognition affirmed the Post’s “leadership in editorial excellence and exceptional creativity”. She added that SCMP Plus was meeting the needs of readers “seeking world-class expertise and analysis on the complexities of China” and praised the Morning Studio team for “setting industry standards in marketing through compelling branded narratives”.
SCMP Plus launched in May 2024 as part of a new tiered model for subscribers. The standard tier gives access to scmp.com, while the Plus tier adds premium opinion and analysis. A top-tier “Bundle Plus” plan includes print newspaper delivery.
The Digital Media Awards Asia are judged on criteria including results, brand understanding, clarity of communication and calls to action.
Other winners included The Straits Times, which won best news website as well as data visualisation and podcast categories, and United Daily News Group, which won in two AI categories.
Source: Noah Wire Services
- https://ground.news/article/scmp-plus-wins-gold-at-digital-media-awards-asia – This URL corroborates the claim that SCMP Plus won a gold award at the Digital Media Awards Asia, recognizing its innovative digital subscription model.
- https://corp.scmp.com/2023-awards/ – This URL provides information on South China Morning Post’s awards and recognitions, though it does not specifically mention the 2024 awards, it establishes SCMP’s history of winning prestigious awards.
- https://wan-ifra.org/2024/04/digital-media-awards-asia-2024-sph-media-emerge-as-the-biggest-winner/ – This URL details the winners of the Digital Media Awards Asia 2024, including South China Morning Post as a significant winner, aligning with the recognition of SCMP Plus.
- https://wan-ifra.org/2024/05/scmps-3-part-innovation-process-to-grow-audience/ – This URL discusses SCMP’s innovation process aimed at growing its audience, which aligns with the strategic approach mentioned in the context of SCMP Plus.
- https://www.noahwire.com – This URL serves as the original source of the article about SCMP Plus’s recognition for innovation in digital subscription models.
- https://wan-ifra.org/ – This URL provides general information about the World Association of News Publishers (WAN-IFRA), the organization behind the Digital Media Awards Asia.
- https://news.google.com/rss/articles/CBMilgFBVV95cUxObi05M0VQbEh4R3RvS2Z4NjM0bk5SYzVRcXE1Q3U0cmt2N2dBVFd2NWJGaEpZbTdEM2t5b2hOblVPNjlWVzl3ZVFja3ZQQTZJZ3JLSkJVbXFSOTZ6UjZ4TEwwYk04WjNRTUM3TXdMcXlqRV9mRnA0TWxCX01ZYWlraEJfS2xhazV5T2lVSFo4T1JzZGhsb0HSAZYBQVVfeXFMUG0xZDlmekNiTlJDOVM2T1luZ3lHa3ItMWJ0NnFNSUIyNnp0WWwzTlVKU0lYMlNMbG9fSllDR1FIR1o0QU5jMGFKYXFlM29fTnI0N3lLbURtZ1h1dnk0dUVYeWR4dGlCX25EaGx4bjY3djFEVzZQQTZzLUpPQlJibWJkYV9OLVBNcU9wM1BhM1V0dXc4a1Jn?oc=5&hl=en-US&gl=US&ceid=US:en – Please view link – unable to able to access data
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
8
Notes:
The narrative mentions SCMP Plus launching on 6 May 2024 and receiving recent awards, indicating relatively current information.
Quotes check
Score:
9
Notes:
Quotes from Catherine So and Chow Chung Yan are included, but their original sources are not specified in the narrative. However, they appear to be part of this specific coverage rather than recycled quotes.
Source reliability
Score:
8
Notes:
The narrative originates from a reputable news aggregator service reporting on the South China Morning Post (SCMP), which is generally reliable, but without a direct link to a well-known publication.
Plausability check
Score:
9
Notes:
The awards and recognition described are plausible given the context of media awards and recognition in the industry. SCMP’s success aligns with real trends in media innovation.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
This narrative is likely accurate and based on recent events, with reliable sources and plausible claims, supported by the recognition of SCMP’s innovation in digital subscription models and their involvement in reputable media awards.
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