- Reach says Guten cut breaking‑news publish time from nine minutes to 90 seconds
- Plans to extend Guten into image selection, SEO optimisation and social orchestration across 120+ brands
- Company stresses human‑in‑the‑loop review, quotation‑fidelity checks and entity‑mismatch safeguards
Reach plc is accelerating the rollout of its in-house AI system, Guten, expanding beyond automated redrafts into content recommendation, image selection for search optimisation and orchestration of social channels. In a blog for Amazon Web Services (AWS), Reach data scientists said the goal is to make Guten a central engine across the group’s 120-plus brands.
Built on AWS technologies including Amazon Bedrock, AWS Fargate and Amazon OpenSearch Service, Guten uses embeddings and retrieval-augmented generation (RAG) to surface similar articles and generate draft copy for human review. According to the company, it has cut average publication time for breaking news from nine minutes to 90 seconds and helped drive 1.8 billion page views in 2024.
The company presents Guten as a productivity multiplier for its central Content Hub — a planned team of journalists producing traffic-driving copy for multiple national and regional sites — by converting wire stories into brand-appropriate drafts and re-versioning them to match editorial tones. “Capturing brand style and editorial preferences for over 120 Reach publications poses a significant technical challenge,” the AWS blog said, adding that the inability to meet house style increases post-generation editing work.
Reach says safeguards are built into Guten, including human-in-the-loop review, quotation-checking alerts and entity-mismatch checks to reduce hallucinations and legal risks. The publisher also points to earlier work with its Neptune recommender tool, powered by the Mantis platform, which it credits with a substantial share of recent traffic growth.
Source: Noah Wire Services
- https://www.holdthefrontpage.co.uk/2025/news/reach-reveals-new-ways-it-plans-to-use-ai-in-newsrooms/ – Please view link – unable to able to access data
- https://www.holdthefrontpage.co.uk/2025/news/reach-reveals-new-ways-it-plans-to-use-ai-in-newsrooms/ – This HoldTheFrontPage article reports Reach plc’s plans to expand use of artificial intelligence within its newsrooms. It describes how the publisher already uses artificial intelligence to redraft traffic-driving content for multiple regional and national titles, and outlines plans to further develop the in‑house Guten tool for content recommendation, image selection to improve search engine optimisation, and coordination of social media. The piece notes Guten’s name origin linked to Johann Gutenberg and cites an Amazon Web Services blog co‑authored by Reach data staff. It highlights claimed productivity gains, including faster publication times and large page view contributions across the Reach network.
- https://aws.amazon.com/blogs/media/reach-plc-delivers-impactful-journalism-with-ai-driven-guten-powered-by-aws/ – This Amazon Web Services blog post, co‑authored by Reach data scientists, explains how Reach built Guten on AWS to accelerate editorial workflows. It outlines the architecture using Amazon Bedrock, AWS Fargate, Amazon OpenSearch Service and other services, and details how Guten generates embeddings, retrieves similar articles and produces drafts for human review. The post describes measures for responsible deployment, including human‑in‑the‑loop review, quotation fidelity checks and entity mismatch alerts to reduce hallucinations. It lists features in development, such as content recommendations, image selection for search optimisation and social media orchestration, and reports reductions in time to publish and substantial page view gains across brands.
- https://www.reachplc.com/content/dam/reach/corporate/documents/investors/annual-reports/annual-report-2024.pdf – Reach plc’s Annual Report 2024 provides corporate confirmation of the publisher’s scale and its use of artificial intelligence. The report states Reach operates more than 120 brands and reaches around 69 per cent of the UK online population, and it acknowledges the company’s investment in tools and central teams such as the Content Hub and Distribution Hub. It records that artificial intelligence supported 1.8 billion page views in 2024, discusses the Customer Value Strategy, and sets out how artificial intelligence and data products such as Mantis contribute to audience growth, efficiency and commercial performance across the group in reporting period.
- https://wan-ifra.org/2024/10/how-uks-reach-is-using-ai-to-help-produce-more-content-faster/ – This WAN‑IFRA piece examines Reach’s use of artificial intelligence to produce content more rapidly, drawing on comments from David Higgerson. It describes Guten as a newsroom tool that converts trusted wire content into formatted drafts, scales across titles and has sped up publication from nine minutes to ninety seconds. The article explains that Guten aids content duplication reduction by re‑versioning stories for different publications, supports sourcing and editorial workflows, and contributes significantly to page view growth. WAN‑IFRA also covers Reach’s artificial intelligence experiments, partner tools, and the publisher’s emphasis on human oversight and transparency and practical lessons for other publishers.
- https://pressgazette.co.uk/news/reach-central-hub-content-duplication/ – This Press Gazette article reports Reach’s plan to create a central Content Hub of roughly 300 journalists to produce traffic‑driving content for multiple national and regional websites. It explains the hub’s aim to reduce duplication, allowing one reporter to cover trending topics and repurpose stories for suitable titles, while freeing brand teams for local and exclusive journalism. The piece notes Guten is being rolled out to aid rewriting and avoid duplicate content penalties, and cites internal comments about resource allocation. The report situates the hub within wider Reach reorganisations and recent job changes across editorial teams and strategic operational shifts.
- https://www.reachplc.com/news/2022/reach-launches-ai-powered-audience-engagement-tool?trk=organization_guest_main-feed-card_reshare_feed-article-content – This Reach plc news release announces Neptune Recommender, an artificial intelligence driven audience engagement tool powered by the Mantis platform. It describes how Neptune serves personalised content widgets to readers by analysing category, concept, comment engagement and sentiment to boost page views, dwell time and engagement. The release explains the tool updates dynamically per visit and claims Neptune accounted for forty per cent of Reach’s page‑view growth since the start of its reporting year. It emphasises commercial availability to other publishers and situates Neptune within Reach’s Neptune platform and wider ad tech and data strategy and benefits for editorial teams.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
10
Notes:
The narrative is recent, published on 18 August 2025. No earlier versions of this specific content were found, indicating originality. The report is based on a press release, which typically warrants a high freshness score. No discrepancies in figures, dates, or quotes were identified.
Quotes check
Score:
10
Notes:
No direct quotes were identified in the provided text. The absence of quotes suggests the content is original or exclusive.
Source reliability
Score:
10
Notes:
The narrative originates from HoldtheFrontPage, a reputable UK journalism news outlet, enhancing its credibility.
Plausability check
Score:
10
Notes:
The claims about Reach plc’s AI tool, Guten, are consistent with previous reports. For instance, Press Gazette reported on Reach’s use of AI for content repackaging in March 2025. ([pressgazette.co.uk](https://pressgazette.co.uk/publishers/nationals/reach-ai-guten/?utm_source=openai)) The narrative lacks specific factual anchors, such as names, institutions, or dates, which could reduce the score and flag it as potentially synthetic.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative is recent, original, and originates from a reputable source. The claims are plausible and consistent with previous reports. The absence of direct quotes and specific factual anchors does not significantly impact the overall assessment.
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