5:56 am - February 23, 2025

LinkedIn has extended its News Banner feature to India in a further challenge to news publishers.

LinkedIn has rolled out a trial of its News Banner feature in India, offering access to timely news for users on its platform. The feature will be prominently displayed at the top of users’ feeds on mobile, highlighting significant developments and breaking news relevant to the professional landscape.

The banner is only available to users in America, Canada and India for now.

News publishers will watch the development closely as it is another example of a significant digital platform with a huge user base offering news updates as part of their core product.

A dedicated editorial team on the platform will curate the content, drawing on insights from leading publishers and journalists. The stories featured in the News Banner will focus on the previous 24 hours’ developments, helping members stay abreast of current events as they unfold. Users have control over their experience; they can dismiss specific stories temporarily by using an ‘x’ button, which will hide the banner for 24 hours. Furthermore, notification preferences can be adjusted within the feed settings, allowing for a more personalised news experience.

Neerajita Banerjee, senior managing editor of LinkedIn News India, emphasised the importance of up-to-date information in today’s fast-paced work environment. Speaking to Janta Se Rishta, Banerjee said: “Work is changing quickly, and staying informed about professional developments is more important than ever.” She highlighted that LinkedIn’s editorial team speaks 14 different languages, underscoring the platform’s global reach and commitment to curating high-quality content.

Source: Noah Wire Services

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Noah Fact Check Pro

The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.

Freshness check

Score:
8

Notes:
The narrative does not contain specific dates or outdated references that would indicate it is old or recycled news. However, without a specific date of publication, it’s difficult to assess its exact freshness.

Quotes check

Score:
6

Notes:
The quote from Neerajita Banerjee is attributed to an interview with Janta Se Rishta, but there is no information on whether this is the earliest known reference or if it has been used elsewhere.

Source reliability

Score:
6

Notes:
The narrative originates from Janta Se Rishta, which is not a widely recognized or established publication like the BBC or Financial Times. This reduces the certainty of its reliability.

Plausability check

Score:
8

Notes:
The claim about LinkedIn testing a new feature is plausible given the company’s history of innovation and expansion. However, without direct confirmation from LinkedIn, the claim cannot be fully verified.

Overall assessment

Verdict (FAIL, OPEN, PASS): OPEN

Confidence (LOW, MEDIUM, HIGH): MEDIUM

Summary:
The narrative appears to be relatively fresh and plausible, but its reliability is uncertain due to the source. The quote’s originality cannot be confirmed without further research. Overall, while the information seems credible, it lacks strong verification.

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