- Google experiments with users shaping their Discover feed using natural language prompts
- The feature aims to improve relevance and control while streamlining content curation
- Concerns grow over potential impacts on publishers, content diversity and ecosystem health
Google is testing a more granular form of personalisation for its Discover feed that allows signed-in users to tell the service, in plain language, what they want to see and what they do not.
The test signals a shift toward explicit, AI-driven control of recommendation systems, a change that could alter how audiences encounter news and how publishers compete for attention on one of the web’s most important distribution surfaces.
Announced through Google’s Search Labs experiments and reported by several outlets, the feature extends a broader industry move toward promptable recommendation tools already appearing on platforms including Spotify, Threads, Instagram and YouTube.
According to reports by 9to5Google and Android Central, the feature appears as “Tailor your feed” inside Search Labs. It opens a prompt box where users can type natural-language requests such as “Keep me updated on the Bundesliga” or “Show me posts from OnlineMarketing.de and t3n.” Discover’s AI then updates the feed in real time and retains those preferences.
“Discover’s AI will update your feed instantly and remember your preferences, which you can adjust anytime,” Google said.
Follow-up prompts and an AI chat thread allow users to refine tone, formats, publishers, creators or exclusions, for example asking only for vegan or gluten-free recipes. Android Authority and Business Standard report the experiment is currently limited to Search Labs participants in the United States and to US English.
The test builds on earlier Discover experiments. Android Central and TechCrunch note Google has previously trialled features such as Daily Listen, an automatically generated audio briefing drawn from a user’s Discover feed, alongside changes that introduce social posts and short-form video.
In a blog post outlining Discover updates in September 2025, Google said it was also working to surface more content types, let users follow publishers and creators directly and offer previews before following.
For users, the appeal is straightforward. Prompt-based controls promise faster and more precise tailoring of recommendations without repeatedly training the algorithm through clicks or “Not interested” signals.
Observers also see the feature as part of a wider push toward AI-assisted personalisation that can support specific projects, moods or formats, and in some cases reduce the need to visit external sites for summaries or audio briefings.
The same reports highlight risks for publishers and for public discourse. More explicit preference-setting tightens the connection between declared interests and advertising targeting, improving ad relevance for platforms. Business Standard and 9to5Google warn that highly granular feeds could deepen content bubbles, limit serendipitous discovery and make it harder for smaller outlets to reach new audiences.
The ability to prioritise or exclude specific sources may concentrate attention on already dominant publishers and creators.
Source: Noah Wire Services
- https://onlinemarketing.de/technologie/tailor-your-feed-prompt-google-discover – Please view link – unable to able to access data
- https://www.androidcentral.com/apps-software/search-labs-initiates-a-google-app-test-that-lets-users-tailor-their-feed-on-android – Google has launched a new experiment within its Search Labs initiative, allowing Android users to personalise their Discover feed through a feature called ‘Tailor your feed’. This test enables users to directly specify the type of content they want—or don’t want—by entering preferences into a text box. Suggestions may include requests like ‘stop showing me negative news’ or ‘keep me updated on country music’. Once submitted, an AI-powered chat thread guides users through expected content changes and offers further customisation options, including preferred publishers, content creators, formats, or general ‘vibes’. This initiative reflects Google’s broader push toward AI-driven personalisation, following earlier experiments like ‘Daily Listen’, which turned users’ Discover feeds into short audio briefings based on their interests and search behaviour. These improvements point to a potential move toward a ‘zero-click’ search future, where content summaries are delivered directly without visiting external sites. The ‘Tailor your feed’ feature is currently being tested with users in the U.S.
- https://www.business-standard.com/technology/tech-news/soon-you-can-personalise-google-discover-feed-using-text-prompts-report-google-news-feed-125121600247_1.html – Google is reportedly testing a new experimental feature called ‘Tailor your feed’ for Discover, which lets users customise their content feed using simple, natural language prompts. According to a report by 9To5Google, the tool allows people to directly tell Google what topics, formats or tones they want to see and what they want to avoid. This is said to give users more control over recommendations. Earlier, Discover mainly relied on user behaviour such as searches, reading history and options like ‘Not interested’ to adjust content. The tool can also be used to refine recommendations that users already receive. For example, someone who enjoys recipes can ask for only dairy-free options. Users can also customise formats and sources by requesting more videos, more content from a specific publisher, or even asking for a calmer and more relaxed overall feel to their Discover feed. As reported, Google allows follow-up prompts, and users can refine their preferences through an ongoing conversation, just like other AI-based tools. Google said Discover’s AI updates the feed instantly and remembers these preferences, which can be changed at any time. A history icon in the prompt box links to the user’s activity page. As per the 9To5Google report, the feature is still in early testing and is currently limited to US English. Users can find it by opening the Google app and tapping the Labs beaker icon in the top-left corner. After scrolling down to ‘Tailor your feed’ and turning it on, Discover needs to be refreshed by swiping down.
- https://www.androidauthority.com/google-discover-tailor-your-feed-experiment-3625403/ – Google is testing a new ‘Tailor your feed’ feature within its Search Labs initiative, allowing users to personalise their Discover content by specifying the type of content they want to see. This experiment enables users to make plain-language requests about the type of content they want to see, such as asking for more videos or content from specific publishers. To access this experiment, users need to sign up for Search Labs and enable the ‘Tailor your feed’ feature within the Google app. Once enabled, users can input their preferences directly into a prompt box, and Discover’s AI will update the feed instantly to reflect these preferences. This feature is currently in early testing and available in US English.
- https://techcrunch.com/2025/01/09/googles-daily-listen-ai-feature-generates-a-podcast-based-on-your-discover-feed/ – Google is testing a new ‘Daily Listen’ feature that automatically generates a podcast based on your Discover feed. The company confirmed to TechCrunch that Daily Listen is a personalised AI-powered audio experience designed to help users stay up to date on the topics they care about. The feature is currently rolling out on the Google app on Android and iOS and will be open to U.S. users who have opted into the company’s Search Labs experiment. With Daily Listen, users receive a podcast episode up to five minutes in length that gives an overview of the stories and topics they’re interested in, along with links to related stories for further exploration.
- https://blog.google/products/search/discover-updates-september-2025/ – Google is updating Discover to make it easier for users to find, follow, and engage with content and creators they care about. The update includes showing more content types like posts from X, Instagram, and YouTube Shorts. Users can now follow publishers and creators directly within Discover to see more content, and preview content from publishers/creators before following, including articles and social posts. These updates aim to make Discover a better place to explore content users enjoy.
- https://9to5google.com/2025/12/15/google-discover-tailor-prompts/ – Google is testing a new ‘Tailor your feed’ Labs experiment that lets users tell Discover exactly ‘what you want to see’. On Android, users can open the Google app and tap the Labs beaker icon in the top-left corner. After scrolling down for ‘Tailor your feed’ and turning it on, Discover needs to be refreshed by swiping down. Once enabled, users may see a ‘Try now’ button or open any overflow menu for ‘Tailor your feed’. This brings up a prompt box with a hint to ‘Ask for the kind of content you want’. Users can specify ‘topics, sources, or vibes’, as well as ‘share your goals and projects’ in the prompt. It can also be used to specify what users don’t want to see as an alternative to ‘Not interested in a topic’. Examples include adding a new topic to the feed, removing content users don’t want, or fine-tuning content already being received. Like other modern chatbots, Google will note examples and let users customise further by having a conversation. Google says ‘Discover’s AI will update your feed instantly and remember your preferences, which you can adjust anytime.’ The feature is ‘still in early testing’ and available in US English.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
10
Notes:
The narrative is based on a recent press release from Google, dated December 15, 2025, announcing the ‘Tailor your feed’ feature for Discover. This indicates high freshness. The feature is currently in early testing and is available in US English. ([9to5google.com](https://9to5google.com/2025/12/15/google-discover-tailor-prompts/?utm_source=openai))
Quotes check
Score:
10
Notes:
The direct quotes from Google’s announcement, such as ‘Discover’s AI will update your feed instantly and remember your preferences, which you can adjust anytime,’ are unique to this press release and have not been found in earlier material. This suggests originality and exclusivity. ([9to5google.com](https://9to5google.com/2025/12/15/google-discover-tailor-prompts/?utm_source=openai))
Source reliability
Score:
10
Notes:
The narrative originates from Google’s official press release, a reputable and authoritative source. This enhances the credibility of the information presented. ([9to5google.com](https://9to5google.com/2025/12/15/google-discover-tailor-prompts/?utm_source=openai))
Plausability check
Score:
10
Notes:
The claims about the ‘Tailor your feed’ feature are consistent with Google’s known initiatives in AI-driven personalization. The feature’s description aligns with previous experiments like ‘Daily Listen,’ indicating plausibility. ([9to5google.com](https://9to5google.com/2025/12/15/google-discover-tailor-prompts/?utm_source=openai))
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative is based on a recent and original press release from Google, detailing the ‘Tailor your feed’ feature for Discover. The information is fresh, with no evidence of recycled content. The quotes are unique to this release, and the source is highly reliable. The claims are plausible and consistent with Google’s known initiatives, leading to a high confidence in the accuracy and credibility of the information.
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