The New York Times added 1.08 million digital-only subscribers over the past year, bringing its total to 11.3 million, according to second-quarter results released this week. Including print, the Times has 11.9 million subscribers.
More than 6 million subscribers now fall into the bundle or multi-product category, with another 3.6 million subscribing to a single non-news product such as Games, Cooking, Audio or The Athletic..
The company added 230,000 net digital-only subscribers in the quarter and reported a 15.1% year-on-year rise in digital subscription revenue, now standing at $350.4 million for the quarter. Average revenue per user also grew, up 3.2% to $9.64, driven by subscribers moving off introductory rates and by targeted price increases.
Overall revenue rose 9.7% to $685.9 million, with digital advertising climbing nearly 19% year-on-year to $94.4 million. Operating profit for the quarter was $106.6 million, up 34% on the previous year. Adjusted operating profit rose 28% to $133.8 million.
The Athletic, which returned to profitability earlier this year, continues to be one of the fastest-growing parts of the business. It reported a 33.4% jump in revenue, with advertising almost doubling year-on-year. Subscription revenue was up 18%.
Speaking after the results, CEO Meredith Kopit Levien said the company was generating “significant free cash flow” and was confident in its long-term strategy to grow through investment in both journalism and its product portfolio.
- https://www.reuters.com/business/nyt-sees-strong-subscription-revenue-growth-bundling-news-lifestyle-content-2025-08-06/ – This article reports that The New York Times added 230,000 net digital-only subscribers in the second quarter, bringing the total to 11.30 million, and highlights the company’s strategy of bundling news with lifestyle content to drive subscription revenue growth.
- https://www.reuters.com/business/new-york-times-forecasts-subscription-revenue-above-estimates-bundling-strength-2025-08-06/ – This piece discusses The New York Times’ forecast for subscription revenue growth exceeding Wall Street expectations, attributing the success to its bundling strategy that combines core news content with lifestyle products like Wirecutter, The Athletic, and games such as Wordle.
- https://www.amediaoperator.com/news/new-york-times-q2-2025-earnings-digital-ad-revenue/ – This article notes that The New York Times’ total revenue, including subscriptions, reached $685.9 million, marking a 9.7% increase from the previous year, and highlights the company’s adjusted operating profit rising 28% year-over-year to nearly $134 million.
- https://www.niemanlab.org/2024/08/nearly-half-the-new-york-times-digital-subscribers-pay-for-more-than-one-times-product/ – This report reveals that nearly half of The New York Times’ digital subscribers pay for more than one Times product, indicating the effectiveness of the company’s bundling strategy in increasing subscriber engagement and revenue.
- https://www.thewrap.com/nyt-q4-earnings-2025/ – This article highlights that The New York Times added 350,000 new digital subscribers in the fourth quarter, marking its best quarter in terms of net digital subscribers in years, and discusses the company’s revenue growth and profitability.
- https://www.thewrap.com/nyt-q2-earnings-2024/ – This piece reports that The New York Times added 300,000 digital subscribers in the second fiscal quarter of 2024, marking a 12.9% increase in digital subscription revenue year-over-year to $304.5 million, driven largely by bundle and multi-product subscriber additions.
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