News UK launches real-time personalisation of audio ads

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1. https://podcastingtoday.co.uk/news-uk-launches-octave-ai-to-revolutionise-podcast-and-radio-ad-creation/ – Please view link – unable to able to access data
2. https://www.news.co.uk/latest-news/news-uk-launches-octave-ai/ – News UK has introduced Octave AI, an automated audio advertising creation and optimisation platform developed as part of its Octave audio-visual business. The technology aims to transform how advertisers produce and personalise radio and podcast ads, using artificial intelligence to make high-quality audio more accessible and efficient. Developed in partnership with AudioStack, Octave AI can generate, deliver, and optimise broadcast-ready audio campaigns in minutes. The platform uses AI-generated voices, music, and sound effects to create professional-quality ads that can be dynamically targeted across Octave’s in-stream and podcast network, reaching over 8.5 million monthly listeners through News Broadcasting’s media portfolio and premium inventory partners. A standout feature is the system’s Dynamic Creative Optimisation capability, which allows advertisers to create countless versions of a single ad tailored to specific audiences, situations, or data triggers. For example, an FMCG brand could alter its messaging depending on the weather, or a football sponsor could target different versions to fans of rival teams. Octave AI goes a step further by using multiple data touchpoints, ensuring ads are served “in the moment” based on listener context, whether someone is exercising, commuting, or shopping. Marks & Spencer and WPP Media have been announced as launch partners. M&S will use the platform to promote its new store opening in Cabot Circus, Bristol, with ads created through WPP Media’s Mindshare agency. The campaign will deliver hyper-local messaging, highlighting key products and adapting creative before and after the store launch. Russell Pedrick, Managing Director at Octave, said: “The launch of Octave AI significantly lowers the barriers to entry for audio advertising, making it far more accessible to the SME market as well as larger brands. The possibilities are endless with our DCO capabilities, meaning we can create limitless variations of audio ads powered by first party data.” Zoe Poulson, Director of Business Development at AudioStack, added: “Octave brings together some of the UK’s best-loved audio brands. Octave AI will make connected audio advertising far more efficient and effective, with reduced production lead times and the ability to optimise on the fly.” Ben Chadd, Chief Client Officer at Mindshare, said: “Combining AI creative with Dynamic Creative Optimisation, premium media, and first party data gives us a full end-to-end digital audio solution that delivers highly targeted, effective, and creative campaigns quickly and cost-efficiently.” Octave AI will operate alongside Octave’s existing creative business, Engine, ensuring that while AI drives new efficiencies in advertising production, human-led creativity remains central to News UK’s editorial and creative output, the company says.
3. https://audiostack.ai/en/blog/claritas-press-release – AudioStack and Claritas have announced a strategic partnership to revolutionise AI-driven audio marketing. This collaboration aims to integrate both companies’ cutting-edge technologies and expertise to transform the landscape of AI-driven audio marketing. The partnership seeks to leverage the synergies between Claritas’ deep consumer insights, advanced data analytics, and patented AI technology, and AudioStack’s state-of-the-art AI-powered media creation infrastructure. The resultant capabilities promise to deliver enhanced audience targeting, creative optimisation, and dynamic content adaptation, setting a new standard for personalised audio experiences. By merging Claritas’ robust AI-driven audience optimisation with AudioStack’s innovative audio content creation, this partnership will enable the production of highly targeted and personalised audio content. The integration of detailed consumer demographics, behaviours, and preferences provided by Claritas will allow AudioStack to fine-tune its audio offerings to meet specific listener needs more effectively. Claritas’ consumer insights will help AudioStack fine-tune audio offerings to better meet listener needs. The collaboration will also see Claritas’ AI-driven creative optimisation capabilities applied to AudioStack’s audio content creation processes. This application will ensure that audio ads, podcasts, and other content are not only engaging but also designed to drive better results. With access to real-time data and insights from Claritas’ platform, AudioStack can dynamically adapt audio content to the preferences and behaviours of individual listeners. This data-driven approach guarantees that every piece of audio content resonates deeply with its intended audience. Silke Zetzsche, Global Commercial Director at AudioStack comments: “This ground-breaking partnership with Claritas is putting DCO on its head. We’re essentially starting with a white canvas instead of a traditional decision tree, creating several creative assets based on the activation brief, then letting the AI optimise, and then ingesting campaign learnings back into the re-creation of additional creative assets on the fly. This always-on audio strategy focuses on only the best-performing creative variants and uses the learnings to re-create additional versions to increase performance and improve campaign health overall.”
4. https://audiostack.ai/ – AudioStack is a London-based provider of an end-to-end platform for audio production. The company offers a comprehensive suite of AI-driven tools designed to streamline the audio creation process, enabling businesses to produce high-quality audio content more efficiently. AudioStack’s platform includes capabilities for AI script generation, text-to-speech, speech-to-speech, generative music, and dynamic versioning, allowing enterprises to build complex audio production workflows faster than real-time. The company works with a diverse range of clients, including ad agencies, publishers, and global brands such as McDonald’s, Porsche, and Mountain Dew. AudioStack’s technology aims to help customers realise significant savings throughout their creative processes while enabling them to massively scale the output of their production to levels they never dreamed of, allowing them to supercharge creativity.
5. https://www.uktech.news/ai/audiostack-generative-ai-voices-20240207 – Generative AI startup AudioStack, which creates voice productions based on user prompts, has raised £2.5 million. Based in London, AudioStack’s primary product is for the digital marketing space. Clients – which include McDonald’s, Canva and Mountain Dew – input text prompts and AudioStack generates ads featuring AI voiceover and music. AudioStack can also be used to create other forms of professional content creation such as webinars and podcasts. The technology for the generated content comes from partner AI firms including ElevenLabs, which was valued at more than $1 billion after closing a £63 million funding round in January. This funding round will enable AudioStack to continue its global growth and double down on the business cases that are working so well: helping customers realise enormous savings throughout their creative processes while enabling them to massively scale the output of their production to levels they never dreamed of, allowing them to supercharge creativity.
6. https://octaveip.com/octave-pens-exclusive-podcast-ad-deal-with-siriusxms-adswizz/ – Octave IP, News UK and Bauer Media’s joint connected audio advertising venture, has entered into a partnership with digital audio ad tech platform AdsWizz. The deal will make Octave the exclusive sales representative for advertising on select podcasts owned and operated by SiriusXM and Stitcher Media. Octave will sell exclusive inventory across more than 500 shows on the SiriusXM podcast network in the UK, including Pod Save the UK with Nish Kumar, Crime Junkie, Oprah’s Super Soul Sunday, I Weigh with Jameela Jamil, and Conan O’Brien Needs A Friend, to name a few. This deal gives Octave the ability to offer clients high-quality UK podcast audiences at scale with effective targeting, brand safety, and trust. AdsWizz and SiriusXM represent some of the world’s largest podcasts with a massive UK audience, and with this collaboration, Octave can exclusively offer brands a range of rich integrations from spot ads through to host reads. The agreement is an extension of Octave’s existing partnership with AdsWizz, which sees Octave leverage AdsWizz’s audio ad tech and targeting capabilities to sell its audio network in the UK.