The French digital platform had defied sceptics with a fully subscriber-funded approach.
Mediapart, the French digital news platform founded in 2008, has proved the doubters wrong. Launched with a fully subscription-based model and no advertising, it now has 233,000 paying subscribers and nearly €25 million in annual revenue, 99% of it from readers.
Speaking at the World News Media Congress in Krakow, CEO Cécile Sourd said the model was essential to the title’s mission. “To truly be editorially independent, we have to be 100% financially independent,” she said, explaining why Mediapart rejects not just advertising but also public subsidies and donations from tech companies.
“How are you going to investigate big companies if you rely on the money that they will give you for advertising?” Sourd asked. The business operates without shareholders or external investors, and became non-profit in 2019, transferring ownership to a trust known as the Fund for a Free Press to protect it from takeover.
Subscriptions have been a slow burn in the news industry. The first consumer-based subs models were launched around 15 years ago, to much scepticism in every market. Many of the pioneers were met with suggestions that “it won’t work here”. But they have generally proved people wrong. On stage in Krakow it was notable how many CEOs said building a reader revenue base was their priority for the next 12 months.
Mediapart’s model has allowed it to pursue aggressive investigative journalism, often targeting powerful political and business interests. A recent documentary investigating former president Nicolas Sarkozy raised more than €500,000 through crowdfunding and attracted 150,000 viewers – clear evidence that public interest can be matched by public support.
The site also encourages audience participation. Subscribers can write blogs, suggest topics and join debates on its platform, helping build a loyal community around its journalism. Sourd said this approach is particularly important when a publication depends entirely on readers for its income.
Now Mediapart is adapting its strategy to reach younger audiences, expanding its use of video and livestreams, and focusing on a diverse newsroom that reflects French society. Its leadership team is now all women, following the 2024 appointment of Carine Fouteau as president, replacing founder Edwy Plenel.
Source: Noah Wire Services
- https://wan-ifra.org/2025/06/no-ads-no-investors-no-compromise-how-mediapart-makes-independence-pay/ – Please view link – unable to able to access data
- https://www.mediapart.fr/en/journal/france/020719/mediapart-guarantees-its-future-independence – In July 2019, Mediapart announced the establishment of the ‘Fonds pour une Presse Libre’ (Fund for a Free Press), a non-profit trust designed to secure the newspaper’s financial and editorial independence permanently. This move aimed to protect Mediapart from potential takeovers and ensure its commitment to press freedom and independence. The trust’s creation was a significant step in safeguarding Mediapart’s future and its role in investigative journalism.
- https://www.mediapart.fr/en/journal/france/151019/mediapart-no-longer-has-shareholders – In October 2019, Mediapart transitioned to a non-profit ownership structure by transferring all its shares to the ‘Fonds pour une Presse Libre’ (Fund for a Free Press). This change eliminated remunerated shareholders, reinforcing Mediapart’s commitment to editorial independence and financial autonomy. The move aimed to protect the newspaper from external influences and ensure its long-term sustainability as an independent media outlet.
- https://gijn.org/stories/how-frances-mediapart-built-a-successful-news-model-around-investigative-journalism/ – This article explores how Mediapart, a French online newspaper, has built a successful model around investigative journalism. Launched in 2008, Mediapart relies entirely on reader subscriptions, avoiding advertising and state subsidies. By 2021, it attracted an average of 6.5 million visitors monthly, with 98% of its €21.3 million annual revenue coming from over 213,000 subscribers. The piece highlights Mediapart’s commitment to independence and its impact on French media.
- https://www.mediapart.fr/en/journal/france/150324/mediapart-2023-all-our-financial-and-operational-results – In March 2024, Mediapart published its 2023 financial and operational results, reporting a net profit of €2.26 million and a subscriber base of 219,968 as of December 31, 2023. The company emphasized its financial independence, noting that it has no debts and has been profitable since 2011. Mediapart continues to reinvest its profits into journalism and technology development, underscoring its commitment to quality investigative reporting.
- https://www.omnesmedia.com/v3/en/media-news/how-reader-subscriptions-fully-financed-the-french-news-website-media-part – This article discusses how Mediapart, a French online newspaper, operates without advertising, public subsidies, or wealthy patrons, relying entirely on reader subscriptions. Founded in 2008, Mediapart has grown to employ 80 staff members and has achieved financial success, with a turnover of €13 million and a net profit of €2.4 million. The piece highlights Mediapart’s unique business model and its commitment to editorial independence.
- https://www.mediapart.fr/en/journal/france/130320/mediapart-publishes-its-2019-accounts-and-results – In March 2020, Mediapart published its 2019 financial results, reporting a net profit of €1.9 million and a subscriber base of over 200,000. The company emphasized its financial independence, noting that it does not accept public subsidies or advertising revenue. Mediapart’s founders highlighted the importance of maintaining editorial independence and the role of loyal subscribers in supporting the newspaper’s mission.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
8
Notes:
The narrative presents recent developments about Mediapart, including its financial performance in 2024 and leadership changes in 2024. However, similar information has been reported in various outlets, such as Le Monde in March 2024 and RFI in March 2024. The earliest known publication date of substantially similar content is March 14, 2024. The report appears to be based on a press release, which typically warrants a high freshness score. No significant discrepancies in figures, dates, or quotes were found. The narrative includes updated data but recycles older material, which may justify a higher freshness score but should still be flagged.
Quotes check
Score:
7
Notes:
The direct quotes attributed to Cécile Sourd, CEO of Mediapart, are not found in earlier material, suggesting they may be original or exclusive content. However, without direct access to the original press release or event transcripts, it’s challenging to verify the exact wording and context of these quotes.
Source reliability
Score:
9
Notes:
The narrative originates from a reputable organisation, WAN-IFRA, known for its focus on media and journalism. This adds credibility to the report. The report mentions Cécile Sourd, CEO of Mediapart, and Carine Fouteau, the new president, both of whom are verifiable public figures with established records.
Plausability check
Score:
8
Notes:
The claims about Mediapart’s financial performance and leadership changes are plausible and align with information from other reputable sources. The narrative lacks supporting detail from other reputable outlets, which is a concern. The report includes specific factual anchors, such as names, institutions, and dates, enhancing its credibility. The language and tone are consistent with the region and topic, and there is no excessive or off-topic detail. The tone is formal and appropriate for a corporate or official context.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The report provides a comprehensive overview of Mediapart’s recent developments, including financial performance and leadership changes. While some information overlaps with previously reported content, the inclusion of direct quotes from CEO Cécile Sourd suggests originality. The source is reputable, and the claims are plausible and well-supported. The lack of supporting detail from other reputable outlets is a minor concern but does not significantly undermine the overall credibility.
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