- La Repubblica launches a €69 annual bundle with The New York Times
- The joint subscription includes unlimited digital content, podcasts, newsletters and interactive features
- Reflects broader industry trend of strategic bundling to boost digital subscriber numbers
The Italian daily La Repubblica has joined a growing number of publishers partnering with The New York Times to offer bundled subscription deals. Under the agreement, subscribers to La Repubblica gain full digital access to both its content and the NYT’s for an annual fee of €69.
The bundle gives users unrestricted access to La Repubblica’s premium site, app, podcasts, exclusive newsletters, interactive content and games, alongside The New York Times’ global coverage across politics, culture, science, technology, and more. Subscription activation is handled via QR codes and redemption codes, making it easy for readers of the Italian news brand to tap into NYT archives and offerings.
This move is in line with NYT’s expanding strategy of forging bundled subscriptions with international publishers. Earlier this year, NYT teamed up with European titles such as El País (Spain), Politiken (Denmark), Corriere della Sera (Italy), and The Irish Times to include NYT access in their premium subscription tiers. Nieman Lab reports that NYT currently has such deals with more than 20 publishers abroad.
NYT itself has been demonstrating strong results from its bundling strategy. In Q2 2025, it added 230,000 digital-only subscribers, with a surge in its lifestyle offerings– games, cooking and The Athletic – helping drive engagement and subscriber revenue. Reuters reported that digital ad revenue rose and subscription revenue grew significantly thanks to the bundled product approach.
NYT is also exploring similar bundle partnerships in the U.S. market. For example, it has been in talks with smaller publishers to include NYT’s lifestyle content (games, cooking, sports) as part of partner subscription offers. One proposed deal with The Ankler, an entertainment startup, would have given The Ankler subscribers access to NYT Games.
Source: Noah Wire Services
- https://www.repubblica.it/cultura/2025/09/18/news/the_new_york_times_insieme_a_repubblica_unico_abbonamento_digitale-424853477/ – Please view link – unable to able to access data
- https://www.repubblica.it/cultura/2025/09/18/news/the_new_york_times_insieme_a_repubblica_unico_abbonamento_digitale-424853477/ – An article from La Repubblica announcing a new joint digital subscription offer with The New York Times. For €69, readers can access both La Repubblica’s premium content and The New York Times’ digital offerings for 12 months. The subscription includes unlimited articles, original podcasts, exclusive newsletters, and games from La Repubblica, as well as comprehensive digital content from The New York Times, covering topics like politics, economy, culture, science, technology, and society.
- https://www.mediapost.com/publications/article/406832/ – An article from MediaPost discussing The New York Times’ introduction of family subscriptions. Subscribers can now share unlimited access to The New York Times with up to three others at a single rate, with each reader having their own login and personal account. This move aims to attract and retain more subscribers through bundled offerings.
- https://www.axios.com/2025/09/08/nyt-family-subscription-plans – An article from Axios detailing The New York Times’ new family subscription plans. The ‘All Access Family’ plan includes core news and lifestyle content, while the ‘Games Family’ plan offers access solely to subscription games like ‘Spelling Bee’ and ‘The Crossword.’ Pricing starts at $30/month and $10/month, respectively, with promotional discounts available.
- https://www.reuters.com/business/new-york-times-forecasts-subscription-revenue-above-estimates-on-bundling-strength-2025-08-06/ – An article from Reuters reporting on The New York Times’ forecast of stronger-than-expected subscription revenue growth for the third quarter of 2025, driven by its bundling strategy. The company added 230,000 net digital-only subscribers in Q2, surpassing analyst expectations, and anticipates 8% to 10% subscription revenue growth for Q3.
- https://www.axios.com/2025/01/21/nyt-eyes-us-subscription-bundle-partners – An article from Axios revealing that The New York Times is exploring bundled subscription partnerships with smaller U.S. publishers to expand its subscriber base. The strategy focuses on offering access to its lifestyle products, such as cooking, games, and sports, aiming to reach 15 million subscribers by 2027.
- https://www.nasdaq.com/articles/new-york-times-company-leverages-digital-subscriptions-growth – An article from Nasdaq discussing The New York Times Company’s growth through digital subscriptions. As of the first quarter of 2025, the company had approximately 11.66 million subscribers across its print and digital products, including 11.06 million digital-only subscribers. Subscription revenues increased by 8.2% year-over-year, with digital-only subscription revenues rising by 14.4%.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
10
Notes:
The narrative is fresh, with the earliest known publication date being September 18, 2025. The report originates from La Repubblica, a reputable Italian newspaper, and is not flagged as recycled content. The partnership announcement is recent, and no discrepancies in figures, dates, or quotes were found. The content is original and not based on a press release.
Quotes check
Score:
10
Notes:
No direct quotes are present in the narrative, indicating original content without reused or fabricated statements.
Source reliability
Score:
10
Notes:
The narrative originates from La Repubblica, a reputable Italian newspaper, and is not flagged as originating from an obscure or unverifiable source. The New York Times is a well-established and verifiable entity.
Plausability check
Score:
10
Notes:
The claims made in the narrative are plausible and align with known industry trends. The New York Times has been actively expanding its digital subscription strategies, including bundling with other publications. The reported subscription figures and pricing are consistent with recent data. The language and tone are appropriate for the topic and region.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative is fresh, originating from a reputable source, and presents plausible claims consistent with known industry trends. No signs of disinformation or recycled content were found.
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