NewsGuild-CWA launches News Not Slop anti-AI campaign

The NewsGuild-CWA has launched a campaign called News Not Slop, challenging how artificial intelligence is being rolled out across newsrooms. It captures a growing split in the industry: whether publishers can use automation to stem losses without undermining the human reporting that gives journalism its value.

Representing 27,000 workers across North America, the Guild has set out five demands, led by the principle that AI should assist rather than replace staff. The union accepts roles for automation in scraping data or managing archives but rejects its use for original reporting, arguing that machines produce “slop without human control”. It says accuracy, empathy and verification remain inherently human strengths.

Supporters frame the effort as a defence of quality and the dignity of coverage. Critics see a labour push in a shrinking market. A call for a moratorium on layoffs and pay cuts comes as newsrooms face sharp financial pressure. Some analysts argue that refusing to automate routine tasks such as financial summaries or basic sports recaps risks losing efficiency gains that might keep titles alive.

Tensions also centre on intellectual property. The Guild wants bans on using journalists’ archives, voices or likenesses to train AI models without consent. Backers say this protects reporters’ work from unauthorised commercial reuse. Some in the tech sector argue that blocking high-quality journalism from training data will leave AI tools less accurate, reinforcing claims that they generate poor copy.

The Guild also insists that journalists, not executives, should guide AI adoption, saying leadership is too distant from day-to-day reporting to judge reputational risks. That demand collides with the financial choices executives face as they try to fund newsrooms.

The dispute reflects a broader labour reckoning with generative AI. As the industry weighs cost savings against editorial standards, it must decide whether technology can enhance human reporting or whether economic and job-security pressures will keep the two sides at odds.