- Publishers are shifting focus towards events and video for growth
- Subscription importance softens despite absolute gains
- AI presents both challenges and opportunities for monetisation
Publishers are reshaping their business models as economic uncertainty and AI-driven changes to search alter how revenue is generated, according to Digiday’s third annual revenue report.
The findings show a clear shift away from reliance on single income streams towards diversified, audience-led strategies — with events and video emerging as key growth areas even as advertising remains dominant.
Drawing on a survey of 56 publishing professionals and interviews with executives at Condé Nast, Dow Jones, Forbes and The Guardian, Digiday ranks direct-sold advertising as the leading revenue source, followed by branded content and programmatic ads. Events have risen sharply, overtaking subscriptions to become the fourth-ranked stream, with their weighted average increasing from 1.8 in 2025 to 2.1 in 2026.
Publishers told Digiday they are investing in live experiences not just for ticket revenue but to anchor broader commercial partnerships.
Growth expectations remain strong in some segments. “As a company, we’re projecting roughly 9% growth year over year. From an integrated media perspective, we’re projecting 12% growth,” said Sherry Phillips Bonanno, chief revenue officer at Forbes, saying video, social, events and branded content would lead gains.
Video is a standout. “Probably still the fastest growing part of our digital ad business,” said Josh Stinchcomb, chief revenue officer at Dow Jones, saying growth remains strong despite a low base.
Subscriptions, by contrast, are slipping in relative importance, falling to sixth place in Digiday’s ranking. Even so, many publishers continue to grow subscription revenue in absolute terms through pricing and bundling.
Artificial intelligence is compounding the shift. Executives report declining referral traffic as zero-click search reduces site visits, particularly affecting affiliate commerce. At the same time, publishers are testing AI for targeting and planning, while exploring how to surface content in AI-driven search.
The Digiday report points to a pragmatic response: publishers are doubling down on diversified, integrated models built around direct audience relationships.
Source: Noah Wire Services
- https://digiday.com/media/digiday-research-how-dow-jones-forbes-the-guardian-and-other-publisher-revenue-streams-are-shifting-in-2026/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss – Please view link – unable to able to access data
- https://digiday.com/media/digiday-research-how-dow-jones-forbes-the-guardian-and-other-publisher-revenue-streams-are-shifting-in-2026/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss – This article presents Digiday’s third annual report on publishers’ revenue streams, highlighting shifts in 2026. It reveals that direct-sold ads, branded content, programmatic ads, events, and video ads are the top revenue sources for publishers. Notably, events have grown as a revenue source, overtaking subscriptions as the fourth revenue stream. The piece also discusses the challenges posed by AI-driven, zero-click search and how publishers are diversifying their revenue streams to adapt to these changes.
- https://digiday.com/media/publisher-strategies-conde-nast-forbes-the-atlantic-the-guardian-and-the-independent-on-key-revenue-trends/ – This article explores how major publishers like Condé Nast, Forbes, The Atlantic, The Guardian, and The Independent are adapting their revenue strategies. It highlights a shift towards diversified revenue streams, including events, subscriptions, and branded content, as publishers aim to reduce reliance on traditional advertising. The piece also examines the impact of economic challenges and changing consumer behaviours on these strategies.
- https://digiday.com/media/publisher-strategies-what-forbes-business-insider-the-guardian-and-others-are-focusing-on-in-2025/ – This article discusses the revenue strategies of publishers such as Forbes, Business Insider, and The Guardian in 2025. It highlights a focus on diversifying revenue streams, including events, subscriptions, and branded content, to adapt to changing market conditions. The piece also examines the challenges publishers face, including economic volatility and shifts in consumer behaviour, and how they are adjusting their strategies accordingly.
- https://digiday.com/media/in-graphic-detail-subscriptions-are-rising-at-big-news-publishers-even-as-traffic-shrinks/ – This article presents data on the growth of subscriptions among major news publishers, even as overall traffic declines. It highlights that publishers like The New York Times, The Wall Street Journal, and The Guardian are experiencing accelerated subscription growth, indicating a shift towards paid content models. The piece also discusses strategies publishers are employing to boost subscriptions, such as bundling content and offering exclusive access.
- https://www.mediaweek.com.au/this-is-where-publishers-think-the-money-will-be-in-2026/ – This article examines where publishers anticipate revenue growth in 2026. It highlights that 76% of commercial publishers view paid content as their primary focus, surpassing native and brand advertising (64%) and face-to-face events (54%). The piece underscores a shift towards direct relationships with audiences and a reliance on paid content models to drive revenue.
- https://ppc.land/news-corp-reports-ai-content-partnerships-as-digital-subscriptions-reach-62-of-revenue/ – This article reports on News Corp’s Q1 fiscal 2026 results, highlighting a 2% revenue growth to $2.14 billion and the expansion of AI content licensing deals. It notes that digital revenues now comprise 62% of News Corp’s total business, nearly doubling the 32% share recorded in fiscal 2018. The piece also discusses the company’s strategies to leverage AI partnerships and subscription growth to drive revenue.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
8
Notes:
The article was published on April 1, 2026, and presents original research based on a survey of 56 publishing professionals and interviews with executives from Condé Nast, Dow Jones, Forbes, and The Guardian. Similar reports from Digiday in early 2026 discuss related topics, but this specific analysis appears to be original and up-to-date.
Quotes check
Score:
9
Notes:
Direct quotes from executives at Forbes, Dow Jones, and The Guardian are included. These quotes are consistent with statements from these executives in other recent Digiday articles, suggesting they are accurately attributed. ([digiday.com](https://digiday.com/media/digiday-research-dow-jones-business-insider-and-other-publishers-on-ai-driven-search/?utm_source=openai))
Source reliability
Score:
9
Notes:
Digiday is a reputable media industry publication known for its in-depth reporting and analysis. The article cites interviews with executives from well-established companies, enhancing its credibility.
Plausibility check
Score:
8
Notes:
The article’s claims about shifts in publisher revenue streams align with industry trends observed in recent months. For instance, Digiday’s earlier reports have highlighted similar challenges and strategies among publishers. ([digiday.com](https://digiday.com/media/publisher-strategies-what-forbes-business-insider-the-guardian-and-others-are-focusing-on-in-2025/?utm_source=openai))
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): MEDIUM
Summary:
The article presents original research and interviews with industry executives, offering valuable insights into shifts in publisher revenue streams. While the content is plausible and the sources are reputable, the lack of external verification sources introduces some uncertainty. Editors should consider this when deciding to publish.
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