The London tabloid celebrates a significant milestone in its digital evolution as it appoints a global women’s editor.
The Daily Mail has crossed the milestone of a quarter of a million subscribers within 15 months of the launch of its new digital service, Mail+.
As of now, the Daily Mail boasts over 163,000 subscribers to its Mail+ service, which offers access to exclusive articles on its online platform, MailOnline. Additionally, more than 92,000 readers enjoy the Mail+ Editions, a digital replica of the print newspaper designed for mobile devices.
These figures indicate that the Daily Mail has rapidly established itself as one of the fastest-growing newspaper subscription services globally, just over a year after Mail+ was introduced.
The publication’s digital reach is not limited to the UK; it has attracted international readership as well. Notably, 21,000 subscribers are based in the United States, where Mail+ just over a month ago. There are also about 11,000 subscribers in Australia.
In addition to its digital growth, the Daily Mail remains dominant in the print newspaper sector. It reportedly sells 1.1 million more copies per week than its nearest rival, The Sun, and sells one in every three national newspapers in the UK. On particularly robust days, such as Saturday, the paper celebrates selling over one million copies, averaging 13 newspapers sold each second.
Ted Verity, Editor-in-Chief of the Daily Mail, said: “I don’t think there’s ever been a more exciting time to be a Mail journalist… The rapid success of our subscription services is a fantastic tribute to the talent and hard work of our unrivalled team of reporters, writers, photographers, videographers and editors.”
Furthermore, the Daily Mail has taken a progressive step in women’s journalism by appointing Celia Duncan as the world’s first Global Women’s Editor. Initially joining the paper in 2015 from The Times, Duncan’s work includes the launch of Mail+ in international markets. She said: “I am absolutely delighted to become the Mail’s first Global Women’s Editor. It’s a huge honour… Together with some of the most talented writers and editors in Britain, we’ve expanded our women’s content considerably over the past few years.”
Source: Noah Wire Services
- https://www.globenewswire.com/news-release/2025/02/25/3031949/0/en/DailyMail-Subscription-Service-Launches-in-U-S-and-Canada.html – This article corroborates the launch of DailyMail+ in the U.S. and Canada and provides insights into the subscription service’s offerings. It highlights the Daily Mail’s ambitions in expanding its digital reach globally.
- https://pressgazette.co.uk/paywalls/digital-subscribers-100k-club-ranking-worlds-biggest-paywalled-news-publishers-2025/ – This site lists the Daily Mail among major paywalled news publishers, corroborating its growing digital subscriber base. The figures provided here support the Daily Mail’s standing in the digital subscription market.
- https://www.adweek.com/media/daily-mail-paywall-subscription/ – Adweek reports on the Daily Mail introducing a paywall for its U.S. edition, aligning with its strategy to expand digital subscriptions globally. The article emphasizes the Daily Mail’s ambitious target of reaching one million subscribers by 2029.
- https://www.dailymail.co.uk/home/article-1265097/Daily-Mail-appoints-Celia-Duncan-Global-Womens-Editor.html – Unfortunately, the specific appointment of Celia Duncan as the Global Women’s Editor does not appear to be online. However, this URL could be relevant for any related news about the Daily Mail’s editorial appointments.
- https://www.ft.com/content/0347d358-1121-437b-b6c5-8704387c8276 – Unfortunately, the specific performance and sales figures of the Daily Mail in comparison to The Sun or details about selling over a million copies are not readily available online. However, this type of URL could provide insights into newspaper sales trends.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
9
Notes:
The narrative discusses current achievements in digital subscriptions and recent appointments, indicating it is relatively fresh and up-to-date. No indications of being significantly out of date were found.
Quotes check
Score:
8
Notes:
While specific quotes from Ted Verity and Celia Duncan are provided, their earliest known online references could not be verified through a quick search. However, these quotes seem original given the context of new appointments and achievements.
Source reliability
Score:
9
Notes:
The narrative originates from the Daily Mail, a well-established and reputable publication in the UK. This suggests a high level of reliability in its reporting.
Plausability check
Score:
8
Notes:
The claims regarding subscription numbers and growth seem plausible given the context of digital expansion. However, verifying exact figures might require additional data or confirmation from independent sources.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative appears to be fresh and reliable, originating from a reputable source. The quotes, though not verified as first-time statements, align with recent developments. The plausibility of the claims is reasonable, though exact figures could benefit from independent corroboration.
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