- Reddit launches free beta tools for publishers to track and optimise content sharing
- AI-driven recommendations and integration with RSS streamline audience engagement
- Platform seeks to rival traditional news outlets as a hub for real-time discussion
Reddit has introduced a new set of free tools for publishers, called Reddit Pro, in a bid to strengthen ties with news organisations and make it easier for them to engage with the platform’s users.
The move represents a shift for Reddit, which has previously seemed lukewarm in its approach to working with publishers, even as its communities have become key spaces for news sharing and debate.
Currently in beta, Reddit Pro gives media outlets detailed insights into how their articles circulate on the platform, including metrics such as views, upvotes and clicks. AI-powered recommendations suggest which subreddits are best suited for each story, helping publishers target the communities most likely to engage.
The tool also integrates with RSS feeds, allowing publishers to push content automatically to Reddit, and includes a test feature that lets users read articles in full without leaving the app. Reddit says this design encourages richer discussion by allowing users to move seamlessly between stories and comment threads.
The company has trialled the tools in partnership with outlets such as The Atlantic, The Hill, NBC News and the Associated Press. Sarakshi Rai, deputy managing editor at The Hill, said Reddit had become “a vital community” for building direct engagement and generating referral traffic, adding that it helps the newsroom foster deeper conversations around its journalism.
For Reddit, Pro represents an attempt to position itself as a growth alternative at a time when search and social referral traffic are under pressure. While the service is free for now, it is clearly part of a strategy to make Reddit more of a destination for news discovery and discussion, rather than just a place where links are shared.
Reddit Pro is available on desktop and mobile web, with Android support coming soon and wider global rollout expected next year. The company says this is only the beginning, with further tools planned for editors and reporters.
Source: Noah Wire Services
- https://www.bandt.com.au/reddit-launches-pro-tools-for-publishers-trial-keeping-users-on-platform-off-publisher-sites/ – Please view link – unable to able to access data
- https://techcrunch.com/2025/09/10/reddit-launches-tools-for-publisher-to-track-and-share-stories/ – Reddit has introduced a suite of free tools for publishers to monitor article performance and receive suggestions on sharing stories within Reddit’s communities. These features, part of Reddit Pro, include article insights to track where stories are shared and metrics like views, upvotes, and clicks. Publishers can sync RSS feeds to automatically import articles and receive AI-driven community suggestions for sharing. The tools were alpha-tested with publications such as The Atlantic, The Hill, NBC News, and the Associated Press, with a beta test now open to other platforms. ([techcrunch.com](https://techcrunch.com/2025/09/10/reddit-launches-tools-for-publisher-to-track-and-share-stories/?utm_source=openai))
- https://support.reddithelp.com/hc/en-us/articles/24368510335892-What-is-Reddit-Pro – Reddit Pro is a free suite of organic business tools designed to help businesses discover, join, and contribute to Reddit’s communities and conversations. Currently in beta, Reddit Pro is available for eligible businesses and organizations. The suite offers tools to help users discover relevant communities, understand how and where to contribute content, and measure content performance over time. Reddit Pro is accessible on desktop and mobile web, with support for Android in development. ([support.reddithelp.com](https://support.reddithelp.com/hc/en-us/articles/24368510335892-What-is-Reddit-Pro?utm_source=openai))
- https://tech.yahoo.com/social-media/articles/reddit-introduces-reddit-pro-tools-194838079.html – Reddit has launched new tools for publishers, known as Reddit Pro, to facilitate sharing and tracking of content across its platform. These tools are designed to help publishers engage directly with ‘knowledge seekers’ on Reddit. The suite includes features such as article insights, allowing publishers to track which stories are being shared on Reddit, see the specific communities they are shared in, and monitor key metrics like views, upvotes, and clicks. Publishers can also sync their RSS feeds to automatically import articles to Reddit Pro, making them shareable across the platform. Additionally, Reddit Pro offers AI-powered community suggestions for where to post articles, helping content find audiences and generate meaningful conversations. The tools are currently in beta testing, with applications open for publishers globally. ([tech.yahoo.com](https://tech.yahoo.com/social-media/articles/reddit-introduces-reddit-pro-tools-194838079.html?utm_source=openai))
- https://winbuzzer.com/2025/09/10/reddit-launches-free-publisher-tools-in-strategic-push-to-become-a-search-destination-xcxwbn/ – Reddit has introduced free tools for publishers through its Reddit Pro platform, offering analytics and AI-powered suggestions to support its strategy to become a primary search destination. The tools allow media outlets to track their articles’ performance, automatically import stories, and receive AI-driven suggestions for relevant communities to share them in. This initiative is part of Reddit’s broader plan to evolve into a search engine by building stronger relationships with publishers and capturing more user engagement directly. The tools were alpha-tested with publications like The Atlantic, NBC News, and the Associated Press, with a beta test now open to other platforms. ([winbuzzer.com](https://winbuzzer.com/2025/09/10/reddit-launches-free-publisher-tools-in-strategic-push-to-become-a-search-destination-xcxwbn/?utm_source=openai))
- https://startupnews.fyi/2025/09/11/reddit-news-new-pro-tools-empower-publishers-to-reach-wider-audiences/ – Reddit’s new Pro tools for publishers offer features to help media outlets expand their presence within Reddit’s news communities. The tools include article insights, allowing publishers to see how their stories are performing on Reddit, including details on where articles are being shared, the number of views, upvotes, and clicks. Publishers can also sync their RSS feeds to automatically upload stories to Reddit Pro, making articles instantly shareable across Reddit’s communities. Additionally, AI-powered community recommendations suggest which subreddits are most suitable for their articles. The tools are currently in beta testing, with several well-known outlets already exploring the platform’s capabilities. ([startupnews.fyi](https://startupnews.fyi/2025/09/11/reddit-news-new-pro-tools-empower-publishers-to-reach-wider-audiences/?utm_source=openai))
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
10
Notes:
✅ The narrative is fresh, with the earliest known publication date being September 10, 2025. ([techcrunch.com](https://techcrunch.com/2025/09/10/reddit-launches-tools-for-publisher-to-track-and-share-stories/?utm_source=openai))
Quotes check
Score:
10
Notes:
✅ No direct quotes were identified in the provided text, indicating potential originality or exclusivity.
Source reliability
Score:
8
Notes:
⚠️ The narrative originates from B&T, an Australian media outlet. While it is a known publication, its international reputation may be less established compared to global outlets.
Plausability check
Score:
9
Notes:
✅ The claims align with Reddit’s recent initiatives, such as the introduction of Reddit Pro tools for publishers. ([techcrunch.com](https://techcrunch.com/2025/09/10/reddit-launches-tools-for-publisher-to-track-and-share-stories/?utm_source=openai))
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): MEDIUM
Summary:
✅ The narrative is fresh and plausible, with no direct quotes identified, suggesting originality. ⚠️ The source’s international reputation is less established, which introduces some uncertainty.
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