The US financial newspaper is trialling a Key Points box to enhance reader engagement.
The Wall Street Journal (WSJ) has embarked on a trial of AI-generated article summaries, marking its latest venture into integrating technology within journalism. The experimentation involves a Key Points box placed prominently at the top of news stories, designed to encapsulate the essence of the article in bullet points. This initiative aims to evaluate how readers interact with and benefit from AI-driven summaries.
Each Key Points box includes a notice clarifying the involvement of artificial intelligence in creating the summary. It reassures readers that despite the AI’s contribution, the resulting content has been reviewed and approved by an editor. Additionally, the box directs readers to a dedicated page that elaborates on the use of AI by the WSJ and Dow Jones Newswires.
The integration of AI into newsrooms is part of a broader trend in the media industry, where technology is being utilised to enhance content delivery and user engagement. Taneth Evans, head of digital at WSJ, shed light on the publication’s direction in a statement provided to The Verge. “We are always assessing new technologies and methods of storytelling to provide more value to our subscribers,” said Evans. She said the current series of A/B tests is designed to gain insights into user preferences regarding summarisation.
The WSJ’s approach aligns its editorial, technological, and reader-engagement teams to collaborate closely. This ensures that AI implementation is not only technically proficient but also aligns with the journalistic standards and needs of their readership. As Evans emphasised, “The newsroom does this hand-in-hand with colleagues in technology and while speaking with readers at every step of the way. We also disclose how we leverage artificial intelligence tools to support our journalism whenever it’s used.”
European publications, particularly those in Scandinavia, have reported increased user engagement on stories that feature AI-generated summaries. A number acknowledged that this was the opposite of their hypothesis which was that readers would consume the summary and not bother to read the main article.
The exploration of AI technologies in newsrooms is not without its challenges. Questions around AI ethics, accuracy, and potential biases remain central to discussions on automation in journalism. Ensuring editorial oversight, as demonstrated by WSJ’s editor reviews of AI-generated content, is one way that organisations aim to mitigate these concerns, ensuring that journalistic integrity is maintained amid technological innovations.
Source: Noah Wire Services
More on this & verification
- https://www.narrativa.com/the-wall-street-journal-uses-narrativas-ai-for-its-news-automation/ – This article explains how The Wall Street Journal uses Narrativa’s AI for news automation, including generating news articles on financial markets, which aligns with the broader trend of integrating AI in newsrooms.
- https://www.narrativa.com/the-wall-street-journal-uses-narrativas-ai-for-its-news-automation/ – It details the collaboration between AI and editors, ensuring that AI-generated content is reviewed and approved, similar to the WSJ’s approach of having editors review AI-generated summaries.
- https://www.narrativa.com/the-wall-street-journal-uses-narrativas-ai-for-its-news-automation/ – The article highlights the use of AI to streamline and enhance publishing processes, which is consistent with the WSJ’s goal of using AI to simplify and enhance the reader experience.
- https://ifttt.com/connect/ai_summarizer/the_wall_street_journal – This page discusses the integration of AI summarizers with various news sources, including The Wall Street Journal, to generate summaries and key points, similar to the ‘Key Points’ box mentioned in the article.
- https://ifttt.com/connect/ai_summarizer/the_wall_street_journal – It shows how AI summarization tools can be used to automate the creation of summaries, aligning with the WSJ’s experiment on AI-generated article summaries.
- https://www.theverge.com/2023/10/17/23833341/wall-street-journal-ai-article-summaries – This article from The Verge provides a statement from Taneth Evans, head of digital at WSJ, discussing the publication’s direction in using new technologies and methods of storytelling, which corroborates the WSJ’s approach to AI integration.
- https://www.theverge.com/2023/10/17/23833341/wall-street-journal-ai-article-summaries – It elaborates on the A/B tests conducted by the WSJ to gain insights into user preferences regarding summarization, aligning with the article’s mention of user engagement and preference testing.
- https://www.wsj.com/articles/wsj-to-use-ai-generated-summaries-in-articles-11674044402 – This WSJ article discusses the use of AI-generated summaries, including the ‘Key Points’ box and the editorial oversight to ensure journalistic integrity, which is in line with the article’s description of the WSJ’s experiment.
- https://www.wsj.com/articles/wsj-to-use-ai-generated-summaries-in-articles-11674044402 – It highlights the importance of disclosing the use of AI tools to readers, a practice mentioned in the article as part of the WSJ’s transparency efforts.
- https://www.poynter.org/fact-checking/2023/the-wall-street-journal-is-testing-ai-generated-summaries/ – This Poynter article discusses the ethical considerations and potential biases of AI in journalism, which is a concern raised in the article about the WSJ’s experiment with AI-generated summaries.
- https://www.poynter.org/fact-checking/2023/the-wall-street-journal-is-testing-ai-generated-summaries/ – It mentions the need for editorial oversight to maintain journalistic integrity, a point emphasized in the article about the WSJ’s approach to AI integration.
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